Lucien Pagès creates UK joint venture with AIPR
'Lucien introduced us to Adam, and we were immediately impressed by the quality of his customer portfolio and reputation, which naturally aligned with our own values. I knew they had been talking about working together for some time, and I'm delighted that the group was able to facilitate this match-up. This alliance is a perfect illustration of the synergies we wish to encourage, and we are delighted to welcome Adam and his team to The Independents,' said Isabelle Chouvet, CEO of The Independents, in a release.
In London, AIPR handles brands like Moncler, Loewe, Kenzo, Rabanne, and Acne Studios. Based in Paris, Lucien Pagès handles brands like JW Anderson, Sacai, Max Mara, Ralph Lauren, and Uniqlo.
'I've often been asked why I've never opened an office in London, especially given how much I love the city. I go there regularly for work, and the London media have always been a great influence on our community. The truth is, Adam offered a service that perfectly complemented my own. We have long shared clients and a very similar approach to our business. This alliance is the fruit of a long discussion between Adam and me, and today, as a member of The Independents, is the perfect time to bring this project to fruition,' said Pagès.
Pagès founded his own agency in 2006 in Paris and subsequently opened an office in New York.
Added Iezzi: 'I've been working with Lucien Pagès for over fifteen years, and I couldn't imagine a more natural partner to write the next chapter of my agency. From the very first time we met, I knew we shared the same values: the highest standards in communications, a passion for creativity, and the utmost professional rigor. He became an ally in our work, and more than that, a friend. Thanks to the international reach of Lucien Pagès and the expanded network of The Independents, I'll be able to offer an even stronger service to my customers while strengthening my team.'
The somewhat ironically named The Independents currently regroups the following agencies: 2x4, Atelier Athem, Atelier Lum, Bureau Béatrice, Bureau Betak & Bureau Future, Ctzar, Inca Productions, Karla Otto, Kennedy, Kitten Production, Kitty Events, K2, Lefty, Lucien Pagès Communication, Prodject, Sunshine, and The Qode.
Following a capital investment of $400 million in 2023, The Independents' two shareholders of reference are TowerBrook—a London and New York-based international investment firm—and FL Entertainment, a global leader in the entertainment industry.
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