Malaysia Fest Expo Serves As Gateway To Grow Local Product Market In Singapore
SINGAPORE, July 31 (Bernama) -- Malaysia's agri-food exports to Singapore are expected to rise further beyond the nearly RM11 billion recorded last year, driven by increased participation of entrepreneurs in events such as Malaysia Fest 2025, which kicked off on Thursday.
Malaysia's High Commissioner to Singapore, Datuk Dr Azfar Mohamad Mustafar, said the expo—now in its eighth edition—provides an ideal platform for Malaysian entrepreneurs to expand their market reach in Singapore, with support from the Federal Agricultural Marketing Authority (FAMA).
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'The value of Malaysia's agri-food exports to Singapore grew from RM8.5 billion in 2022 to nearly RM11 billion in 2024.
'This reflects strong interest and high demand for Malaysian products in the Singaporean market, particularly in food, tropical fruits, and health-related items,' he said at the official opening of Malaysia Fest 2025 on Thursday.
Azfar also noted that the hosting of Malaysia Fest holds special significance this year, coinciding with Malaysia's ASEAN Chairmanship in 2025, and serves as a strategic platform to showcase the richness of local products, cultural heritage, and the country's unique tourism offerings on the international stage.
Organised by MegaXpress International in collaboration with the Ministry of Agriculture and Food Security through FAMA, this year's expo features 321 booths—the highest in its history—with participation from 220 entrepreneurial companies.
In addition to agri-food products, the expo also features tourism packages, cosmetics, and apparel.
FAMA Chairman Aminuddin Zulkipli said the agency has observed increasing popularity of Malaysian exotic agri-food products among Singaporean consumers based on their participation in the expo.
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