28 Beauty Products Under $25 Reviewers Will Use Forever

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05-07-2025

A SeoulCeuticals toner mist that's like hitting your skin with a tall glass of spa water. It's packed with cucumber extract, marine minerals, and aloe to help calm redness, hydrate deeply, and keep acne at bay. It's lightweight and soothing, so you may let out a deep "ahhh" as you spritz this on. Plus, your skin will look dewy and ~radiant~.
A Mise En Scene lightweight hair serum, which deeply nourishes and hydrates damaged hair thanks to a combination of camelia, jojoba, and olive oils. Your locks will look silkier, feel softer, and smell amazing!
A satin-finish TirTir cushion foundation that's like magic because it's brightening and does not settle into fine lines or wrinkles. It lasts up to a whopping 72 hours and blends easily into your skin to hide blemishes, under-eye bags, and redness. Plus, it's buildable, so that means you can rock a natural *or* full glam look.
Good Molecules Yerba Mate Wake Up eye gel with caffeine to help reduce eye puffiness, yerba mate to brighten skin, and three types of hyaluronic acid to help plump and firm. One reviewer likes this *more* than The Ordinary's caffeine eye gel because it's more moisturizing!
Or Catrice "Instant Awake" Under Eye Brightener that's like a little magic wand for tired eyes — the color correcting formula works across all skin tones to help neutralize dark circles and instantly brighten up your under eye area. Say goodbye to looking exhausted and hello to looking wide-awake in seconds.
A self-tanner so you can get a sun-kissed glow that looks so good, people will think your tan came STRAIGHT from Aruba — even though it came from this mousse. It has *no* horrible scent (aka you won't smell like a wet dog), and it takes just one hour to develop an even (!!) tan.
A bottle of professional-grade callus-removing gel to "melt off" tough, dead calluses to reveal softer, more supple skin, especially if you were a little extra hard on your feet or wore overly tight shoes. It delivers results so good, you may just prefer it over the treatments you get at the salon.
And Dermora's foot exfoliation mask if you have cracked heels, calluses, or dead skin all over the bottoms of your feet. So just slip on these booties for an hour and watch your feet shed for the next 5—7 days. You'll be GAGGED at how much skin comes off, but you'll be equally satisfied with your baby smooth feet.
An EOS Vanilla Cashmere shea butter body lotion designed to deliver lightweight and long-lasting moisture (24 hours to be ~exact~) without that horrible greasy feeling other moisturizers can leave behind. Your skin will not only feel super smooth, but it'll also smell like heaven on earth (aka cupcakes).
A light, nonsticky Touch in Sol No Poreblem primer so you can create a makeup look so smooth and skin-like that people will ask, "What are you using?" They might assume you're a magic elixir, because those pores? Minimized. Sebum? Controlled. Skin? Silky smooth. Your makeup looks are sure to turn up a notch with this!
And a tube of Elizabeth Mott Thank Me Later eyelid primer, it can grip your eyeshadow even more effectively than Fairy Godmother's wand, because it'll last way past midnight. Your eyeshadow will be shine-, crease, and oil-free, so you don't have to worry about touching up your perfect look!
Sol De Janeiro's Bum Bum Cream that delivers IMPRESSIVE results for people wanting to smooth and tighten skin — and that's all thanks to its caffeine-rich guarana extract formula. The notes of salted caramel, vanilla, and pistachio will have you in self-care heaven with how good it smells, too.
And a tube of nongreasy Gold Bond's firming neck and chest cream to help tighten skin and reduce the appearance of wrinkles — *and* not strip your skin of moisture thanks to the hyaluronic acid. Reviewers are "impressed" with how this works because it's lightweight, absorbs instantly, and delivers solid results.
A pack of two dark spot corrector soap bars formulated with powerhouse ingredients like retinol, vitamin C, and turmeric to help hyperpigmentation disappear — just check out this reviewer who made her dark spot of 20 years *poof* into existence. And the shea butter, olive oil, and hyaluronic acid mean your skin won't be left feeling dry or stripped.
Cosrx Snail Mucin 96% Power Repairing Essence — its star ingredient, snail mucin, might sound like it belongs in a witch's cauldron, but it actually can help hydrate skin, heal acne, and smooth the appearance of fine lines on all skin types. People of *all* ages love this — so when you finally get in on one of the most viral skincare products out there, you'll be equal parts impressed and annoyed you didn't get this sooner.
Kerasal's multipurpose nail repair solution that'll help treat fungus, cracks, and even nail psoriasis. It works to reduce discoloration and thickness while hydrating and exfoliating brittle-looking nails so they look (and feel) healthier overall. It's not an instant fix, but with consistent use, it does deliver noticeable results. Just apply it with the built-in applicator twice a day for the first week, then once daily after that — and let the ~glow-up~ begin.
Essence Lash Princess mascara so you can instantly lengthen and volumize your lashes with its cone-shaped fiber brush (without annoying clumps or globs), so you'll feel like a falsies expert without overworking yourself. It's also super affordable and sweat-proof — so this may be your new go-to!
A Briotech spray with hypochlorous acid, an antibacterial ingredient that can help reduce inflammation, redness, and irritation. Spritz this on your face as needed (like after a workout!) to help target acne-causing bacteria and soothe skin. It's often compared to the Tower 28 SOS Spray, which is pricier (and has the same key ingredient!).
An I Dew Care mattifying dry shampoo powder that'll fool everyone into thinking you just showered today because that hair? It's looking more voluminous with not one hint of greasiness. Just dab this ultra-fine powder into your roots, shake out the product, and style — then you're done!
Retinol body lotion to help skin appear tighter and reduce the appearance of wrinkles and sun damage. With consistent use, it helped reviewers with the appearance of textured skin on their upper arms and legs.
An illuminating L'Oreal moisturizer for a glow that easily rivals the infamous Drunk Elephant's bronzing drops. It's designed to be worn alone, under foundation, or use it as a highlighter on your cheekbones! You may end up liking this *more* than Drunk Elephant because it's less glittery.
A Wonderskin lip stain that goes on blue but leaves behind the prettiest rosy tint — and yep, it's totally waterproof and smudgeproof. Just swipe it on, wait 10-30 seconds, then wipe it off with a damp tissue to reveal a long-lasting flush. You can use it in place of lip liner since it doesn't budge and outlasts those pricey pencils. Fewer touch-ups and more money in your pocket? Yes, please.
A sensitive-skin friendly Shea Moisture body wash made with 100% virgin coconut oil that smells like a little vacay to somewhere tropical. It'll have you feeling clean, smooth, and moisturized all day long!
An internet-famous VieBeauti eyelash growth serum packed with peptides and ginseng to help you grow fuller, longer-looking lashes in as little as four weeks. It's basically a lash lift in a tube, minus the appointment and price tag. It's gentle enough for sensitive eyes and even comes in a brow booster formula, too!
A Kitsch satin heatless curling set so you can wake up to gorgeous curls without the damage that can come from using hot styling tools. Plus, doing your hair won't take as long — which is a must when you wake up and don't feel like getting out of bed.
An Anua pore-clearing cleansing oil to help control sebum, remove blackheads *and* dissolve makeup — some people are even left with visible residue on their fingertips! If you want to start double cleansing, this is the perfect first step.
An Elizavecca collagen-coating hair mask for damaged hair from hot styling tools or over-processing from harsh treatments like bleach. Reviewers say it helps their hair feel stronger, softer, and less tangled, with an immediate difference. One person even went as far as to say that it's "Better than Olaplex." 😱
A Londontown nail concealer designed to help the appearance of dull and discolored nails so you can leave that expensive manicure habit behind — and still have radiant-looking nails! This polish is sheer, buildable, and comes in five different neutral shades.