logo
Discovery Channel marks 40th anniversary with special programming

Discovery Channel marks 40th anniversary with special programming

Broadcast Pro23-06-2025
Discovery's 40th anniversary content is available to watch on OSN, beIN and Etisalat, and can also be streamed on discovery+ via STC TV and OSN+.
Discovery Channel is celebrating its 40th anniversary with a year-long global campaign that reaffirms its legacy of inspire curiosity and wonder about the natural world. The milestone will be marked through an expansive rollout of themed programming, digital engagement, consumer merchandise, and a commemorative brand spot. As part of the anniversary, Warner Bros. Discovery has also teamed up with the Arbor Day Foundation to plant over 40,000 trees across the globe, reinforcing its commitment to sustainability and biodiversity.
A special 40th anniversary Collection will debut on discovery+, bringing together a selection of the network's most iconic shows and legacy content. This collection stands as a tribute to Discovery's enduring mission to expand the frontiers of knowledge and adventure.
In the Middle East, viewers can immerse themselves in the celebration with the '40 Years of Discovery' pop-up channel on OSN TV, spotlighting one of the channel's most beloved franchises—Gold Rush. Packed with high-stakes mining adventures and unforgettable moments, the special programming block will showcase fan-favourite episodes that embody Discovery's trademark spirit of exploration.
Starting June 17, OSN+ will launch a dedicated video-on-demand carousel featuring titles such as Discovery Changed My Life, Deadliest Catch, Marooned with Ed Stafford, Wheeler Dealers, Valley of the Kings: The Lost Tombs, Above and Beyond: NASA's Journey to Tomorrow, Bear Vs Shark, Homestead Rescue, In the Eye of the Storm and Fast N' Loud. These selections aim to reflect the channel's diverse storytelling, from gripping survival sagas to cutting-edge science documentaries.
STC TV audiences will also gain access to a curated selection of standout series including Bear Grylls: Man Vs. Everest, One Giant Leap and Sharktopia, in addition to core titles like Gold Rush and Wheeler Dealers.
The network's celebratory programming continues with a themed anniversary week running from June 16 to 22, 2025. Each day will spotlight a specific genre or Discovery hallmark. 'Gold Monday' will dig into the network's mining series, while 'Off the Grid Tuesday' will explore frontier living with shows like Alaskan Bush People and Homestead Rescue. 'Tough Jobs Wednesday' will pay homage to demanding professions through series such as Deadliest Catch and Dirty Jobs. On 'History & Mystery Thursday,' ancient civilizations and unsolved mysteries take center stage with episodes of Expedition Unknown and Hunting Atlantis.
'Turbo Friday' will rev up viewers with high-octane automotive shows like Diesel Brothers and Fast N' Loud, while 'Survival Saturday' puts the spotlight on endurance-focused programs including Man vs. Wild and Dual Survival. The celebration culminates with 'Documentary Sunday,' featuring true stories and scientific explorations from Air Jaws to X Trillion.
Discovery's 40th anniversary programming can be viewed on OSN channel 50, beIN channel 201, Etisalat channel 360, and is available to stream via discovery+ on STC TV and OSN+. With this global celebration, Discovery Channel not only honours its rich legacy but also continues to inspire audiences to explore, learn, and marvel at the world around them.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads
Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads

Campaign ME

time7 days ago

  • Campaign ME

Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads

Neither brand, Mastercard nor OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon's touchpoints into their playground and helped them reach and engage new audiences in MENA. Their success stories reveal how Amazon's first-party signals and insights combined with their creative canvas solutions are redefining what's possible in advertising, whether you're selling travel experiences or streaming dragons. Mastercard, a global brand synonymous with delivering priceless experiences, set out to engage travellers during the summer holiday period. Their objectives were clear: drive top-of-mind awareness ahead of holiday planning, boost consideration for Mastercard's travel experiences, and deepen the brand's lifestyle appeal. Mastercard launched a two-phase campaign across key locales in the Middle East, that turned Amazon into a destination for travel inspiration. In Phase One, a summer-long custom landing page on showcased culinary and travel offers, supported by a full-funnel campaign that included Amazon DSP and a Homepage Hero Takeover that drove high visibility whenever shoppers landed on Phase Two kicked off with an interactive, gamified product selector on Mastercard's custom landing page, recommending Parisian culinary experiences. Though Mastercard doesn't sell physical products on Amazon, the team innovated by adapting Amazon's native product selector to link potential travellers directly to Mastercard's website. This seamless journey, from discovery on Amazon to purchase on Mastercard's website, allowed new and returning users to explore and book experiences. Click here to discover the full campaign results. When OSN+, a streaming service in the MENA region, set out to launch the second season of HBO's House of the Dragon (HOTD), it wanted something that went above and beyond a typical media plan. Before the series premiered, OSN+ and Amazon Ads orchestrated a series of teasers designed to stoke anticipation. In the Kingdom of Saudi Arabia, over 350,000 specially designed Amazon delivery boxes were produced, with the aim of transforming routine deliveries into delightful doorstep moments. Each box bore striking imagery from HOTD and included a QR code that drove customers to the OSN+ Brand Store on Wondering what the custom Amazon boxes looked like? Click here to find out. Moreover, OSN+ transformed into an immersive House of the Dragon battlefield, where visitors chose between Team Black and Team Green through an interactive Brand Store experience allowing fans to explore exclusive trailers and character histories through a tailored experience that revealed the secrets and rivalries of their chosen house. This dual-path content journey helped visitors delve deeper into each house's story, further increasing engagement on the page while creating a natural journey to the OSN+ website, where viewers could subscribe to watch the new season of HOTD. During the launch day, the campaign utilised the homepage takeover, draping the website in black or green, piquing curiosity among Amazon shoppers who might not have been die-hard fans of the show, and tapped into Twitch, with a hero headline on the service's homepage and a First Impression Takeover, where viewers would see an OSN+ pop-up during their first Twitch broadcast of the day. Click here to learn more about the impact and results the campaign drove.

Discovery Channel marks 40th anniversary with special programming
Discovery Channel marks 40th anniversary with special programming

Broadcast Pro

time23-06-2025

  • Broadcast Pro

Discovery Channel marks 40th anniversary with special programming

Discovery's 40th anniversary content is available to watch on OSN, beIN and Etisalat, and can also be streamed on discovery+ via STC TV and OSN+. Discovery Channel is celebrating its 40th anniversary with a year-long global campaign that reaffirms its legacy of inspire curiosity and wonder about the natural world. The milestone will be marked through an expansive rollout of themed programming, digital engagement, consumer merchandise, and a commemorative brand spot. As part of the anniversary, Warner Bros. Discovery has also teamed up with the Arbor Day Foundation to plant over 40,000 trees across the globe, reinforcing its commitment to sustainability and biodiversity. A special 40th anniversary Collection will debut on discovery+, bringing together a selection of the network's most iconic shows and legacy content. This collection stands as a tribute to Discovery's enduring mission to expand the frontiers of knowledge and adventure. In the Middle East, viewers can immerse themselves in the celebration with the '40 Years of Discovery' pop-up channel on OSN TV, spotlighting one of the channel's most beloved franchises—Gold Rush. Packed with high-stakes mining adventures and unforgettable moments, the special programming block will showcase fan-favourite episodes that embody Discovery's trademark spirit of exploration. Starting June 17, OSN+ will launch a dedicated video-on-demand carousel featuring titles such as Discovery Changed My Life, Deadliest Catch, Marooned with Ed Stafford, Wheeler Dealers, Valley of the Kings: The Lost Tombs, Above and Beyond: NASA's Journey to Tomorrow, Bear Vs Shark, Homestead Rescue, In the Eye of the Storm and Fast N' Loud. These selections aim to reflect the channel's diverse storytelling, from gripping survival sagas to cutting-edge science documentaries. STC TV audiences will also gain access to a curated selection of standout series including Bear Grylls: Man Vs. Everest, One Giant Leap and Sharktopia, in addition to core titles like Gold Rush and Wheeler Dealers. The network's celebratory programming continues with a themed anniversary week running from June 16 to 22, 2025. Each day will spotlight a specific genre or Discovery hallmark. 'Gold Monday' will dig into the network's mining series, while 'Off the Grid Tuesday' will explore frontier living with shows like Alaskan Bush People and Homestead Rescue. 'Tough Jobs Wednesday' will pay homage to demanding professions through series such as Deadliest Catch and Dirty Jobs. On 'History & Mystery Thursday,' ancient civilizations and unsolved mysteries take center stage with episodes of Expedition Unknown and Hunting Atlantis. 'Turbo Friday' will rev up viewers with high-octane automotive shows like Diesel Brothers and Fast N' Loud, while 'Survival Saturday' puts the spotlight on endurance-focused programs including Man vs. Wild and Dual Survival. The celebration culminates with 'Documentary Sunday,' featuring true stories and scientific explorations from Air Jaws to X Trillion. Discovery's 40th anniversary programming can be viewed on OSN channel 50, beIN channel 201, Etisalat channel 360, and is available to stream via discovery+ on STC TV and OSN+. With this global celebration, Discovery Channel not only honours its rich legacy but also continues to inspire audiences to explore, learn, and marvel at the world around them.

Advertising in the Middle East: Bravery, buzz and bold ideas
Advertising in the Middle East: Bravery, buzz and bold ideas

Campaign ME

time16-06-2025

  • Campaign ME

Advertising in the Middle East: Bravery, buzz and bold ideas

There's a different kind of energy in the Middle East. It's not the type you find in trend reports or cultural decks. It's faster, louder, and more committed to the power of a big idea. A big energy rooted in bravery and ambition; this mindset has made the region a creative proving ground for some of the world's most ambitious experiential work. In a market where every brief starts with 'a world first' or 'never seen before' expectations are high, and attention is earned through action with bravery and creativity and it doesn't have the luxury of playing it safe. The best work here is daring, deeply expressive, and often logistically outrageous, and that's exactly what makes it effective. Bravery We've had the chance to create experiences that historically only this region would embrace. We've projected dragon holograms over the pyramids for OSN and HBO. We shout beyond traditional launch events by helicoptering an unseen BMW M5 over the Dubai skyline to launch it against the city itself. To break through the noise of the world cup we needed something that had never been done before so we created a floating football pitch in the desert during the Qatar World Cup. Buzz These ideas weren't built to check boxes. They were built to ignite conversation, grab attention, and deliver an emotional impact that stays long after the event ends. It's important to note that none of them would have worked without clients who were ready to trust us and the region's instinct for scale, drama, and Middle East Energy. Because while the rest of the world still talks about purpose and authenticity, the Middle East has moved forward. The conversation here is less about what's true, and more about what's possible. That shift, from authenticity to entertainment and shared emotion is key to why this region stands apart. People may value what's true, but they remember what moved them, in other words people don't make decisions based on what's logical, but what feels meaningful. That logic applies everywhere, but in the Middle East, it's amplified. Bold ideas It's not just that the region rewards ambition. It expects it. Brands that thrive here are those that show up with courage, not caution. They understand that success in experiential marketing isn't found in strategy decks or recycled ideas, it's built in real-time, with the understanding of what people want to feel. Experiences must be dynamic, rooted in local relevance, and executed with a level of craft that turns heads and earns attention. That mindset has shaped the way we think about scale. Big isn't just a tactic. It's a necessity in a market where cultural conversations are already loud. In this context, experiences are designed not just to be seen, but to be shared, talked about, and remembered. These aren't gimmicks. They're actions. They show the world what's possible when creative ambition meets cultural momentum. They prove that experiential marketing doesn't need to sit on the sidelines of a brand strategy, it can lead it. Too often, global brands arrive with ideas that have already worked somewhere else. Safe concepts. Predictable activations. But what works in London or New York doesn't always translate. The Middle East demands a different rhythm. A faster pace. A creative process that isn't afraid to rewrite the brief halfway through because something more exciting came up. This flexibility is one of our region's strengths. It creates space for instinct and spontaneity, two qualities that don't always sit easily within traditional marketing structures. But when the conditions are right, they produce results that traditional thinking never could. For global marketers watching the region the message is simple: if you want to understand the future of experiences, don't just study the Middle East, get involved. Partner with teams who know the pace and pressure. Trust the feeling over framework. It's a mindset and a new understanding for what audiences want, what brands can do, and what creativity looks like when you stop playing safe, Middle East energy is where bravery and madness thrive, and that's exactly what the world needs more of right now. By Simon Walsh, Executive Business Director, LIGHTBLUE.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store