Woman Collapses After Winning Princess Diana's Iconic Dress and Video Goes Viral
Woman Collapses After Winning Princess Diana's Iconic Dress and Video Goes Viral originally appeared on Parade.
Often, the most beautiful moments happen when pure emotion meets historical significance, and Renae Plant just delivered both in a viral auction moment that has the internet collectively reaching for tissues. The Princess Diana Museum founder's reaction to winning the People's Princess's iconic "Caring Dress" has become the kind of wholesome content we all needed.
The drama unfolded at Julien's Auctions in Beverly Hills during the "Princess Diana's Style & A Royal Collection" sale on June 26. As bidding climbed from $125,000 to the final hammer price of $400,000 (plus fees totaling $520,000), Plant sat in the front row, bidder number 333, watching her dream potentially slip away.
When the auctioneer's gavel finally fell in her favor, Plant's reaction was pure magic. She leaped from her seat, danced with joy, and declared "Oh my god!" before collapsing to the floor in an overwhelming rush of emotion. The moment, captured on video, shows her laughing and crying simultaneously as the room erupted in applause.
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The dress itself carries profound significance beyond its $520,000 price tag. The 1988 Bellville Sassoon floral day dress earned its "Caring" nickname because Diana repeatedly wore it during hospital visits between 1988 and 1992. According to auction house executives, as reported in People, the blue silk creation featuring rainbow flowers was designed to be "colorful, approachable, likeable, and huggable."
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For Plant, this victory represents more than collecting memorabilia – it's personal history. At 18, she met Diana outside St. Andrews Cathedral in Sydney while wearing a white bikini top and shorts, ditching beach plans to shake hands with her idol. "That moment became the beginning of a lifelong connection to Diana's legacy," Plant shared in a previous Instagram post. "And here's the full-circle moment: She (Princess Diana) wore her blue floral Belville Sassoon dress that day." Fans couldn't be happier about Plant's win, "What a beautiful story!! 🙌🙌 and now you have the dress!! 💗"
The virtual Princess Diana Museum, founded by Plant in 2019, now houses over 2,700 items and represents one of the world's largest Diana collections. Her philosophy remains simple: "You cannot put a price tag on history."Plant's emotional auction victory proves that sometimes the most authentic reactions create the most beautiful viral moments. In a world of manufactured content, genuine joy over preserving Diana's legacy feels refreshingly pure.
Woman Collapses After Winning Princess Diana's Iconic Dress and Video Goes Viral first appeared on Parade on Jun 27, 2025
This story was originally reported by Parade on Jun 27, 2025, where it first appeared.
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