American Standard Launches First TV Campaign for Shower Remodels With Marketing Architects
American Standard Homes Services launches national TV campaign highlighting a lifetime warranty and end-to-end service.
Share
While LIXIL brings deep TV experience through past campaigns for walk-in tubs, this marks a first for its shower remodel business. The team developed an all-new campaign from the ground up, building on American Standard's trusted reputation and direct-to-consumer approach.
To bring the story to life, creative was shot on location at the LIXIL training facility, where multiple shower environments were built and filmed in a single day. The spot features a range of American Standard's Home Services shower products and emphasizes the company's commitment to quality from consultation to installation. Unlike many remodel solutions, American Standard handles the full process in-house and backs installation with a lifetime warranty.
'This is a meaningful expansion for us,' says Eric Kozak, Performance Marketing Leader at LIXIL. 'We've built strong brand trust through our walk-in tub business, and we're bringing that same reliability, product range and support to a broader audience through TV.'
'This campaign unites brand trust, a streamlined service, and the reach of TV,' adds Dhiren Khemlani, SVP Client Growth at Marketing Architects. 'It elevates American Standard as the new benchmark in shower remodeling by reshaping homeowner expectations and driving business impact.'
About LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere.
About American Standard
Making life healthier, safer and more beautiful at home, at work, around town and throughout the world ― that is the vision of American Standard. For almost 150 years, exuding a passion about plumbing and the bigger problems it can solve, American Standard has raised the standard by constantly innovating to improve the quality of everyday life.
About Marketing Architects
Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges. For more information, please visit www.marketingarchitects.com.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
3 days ago
- Yahoo
Saviynt's Identity Cloud Futureproofs LIXIL's Global Identity Management System
The company supports the global leader in water and housing products by streamlining security and compliance for 53,000+ employees and 70,000 identities across more than 150 countries LOS ANGELES, July 31, 2025--(BUSINESS WIRE)--Saviynt, the global leader in AI-based identity security and governance solutions, today announced that LIXIL Corporation ("LIXIL"), a global leader in the water and housing industries, has chosen Saviynt's Identity Cloud to enhance its global identity management system that now provides more than 70,000 identities with improved user experience, compliance readiness, and centralized visibility across the organization. With a workforce of more than 53,000 employees, LIXIL turned to Saviynt for the flexibility to modernize its legacy processes without disrupting operations. The cloud-native solution met the company's global needs, including compliance with GDPR data residency requirements and support for Japanese-language user interfaces. LIXIL's implementation included successful collaboration with Saviynt Expert Services, ensuring a smooth multi-phase deployment. "Prior to the implementation, we relied on manual processes and localized automation tools for many tasks such as employee onboarding and offboarding, attestations, reporting, and audit controls. Now we have automated account and access granting processes, along with centralized visibility across the company," said Sandy Halim, global information security leader at LIXIL. "Improved visibility and governance have led to meaningful improvements in LIXIL's overall security posture." Saviynt provides LIXIL with the following benefits from its Identity Cloud: Improved User Experience: Streamlined employee onboarding/offboarding and self-service provisioning for over 70,000 internal and third-party users. Granular Identity Visibility: Centralized and granular visibility across a diverse and expanding application ecosystem. Proactive Audit Readiness: Automation, standardized controls, and enhanced reporting capabilities make audits faster and easier. Global Compliance and Security: Simplified governance processes and improved reporting mitigate compliance and cybersecurity risks. Efficient Third-Party Access Governance: Seamless integration of third-party access governance (TPAG) within a single platform, enabling easy extension of capabilities to a global network of vendors and contractors. With Saviynt's support, LIXIL is now well-positioned to continue its cloud modernization journey. Looking ahead, LIXIL plans to implement Saviynt's privileged access management (PAM) solution and continue to onboard additional applications, expanding the scope of its identity governance initiatives. "The exceptionally strong relationships we enjoyed with the LIXIL team in Japan – overcoming significant language and cultural barriers – contributed greatly to the success of this implementation," said Karthik Satish Kumar, vice president of the customer office, APJ at Saviynt. "This collaboration has helped both teams learn and grow, and we are grateful to LIXIL for the opportunity to partner on this transformative project." To learn more about LIXIL's implementation with Saviynt, please visit the website. About Saviynt Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world's leading brands, Fortune 500 companies and government institutions. For more information, please visit View source version on Contacts Press Contact Jacklyn Error in retrieving data Sign in to access your portfolio Error in retrieving data
Business Wire
3 days ago
- Business Wire
Saviynt's Identity Cloud Futureproofs LIXIL's Global Identity Management System
LOS ANGELES--(BUSINESS WIRE)-- Saviynt, the global leader in AI-based identity security and governance solutions, today announced that LIXIL Corporation ('LIXIL'), a global leader in the water and housing industries, has chosen Saviynt's Identity Cloud to enhance its global identity management system that now provides more than 70,000 identities with improved user experience, compliance readiness, and centralized visibility across the organization. With a workforce of more than 53,000 employees, LIXIL turned to Saviynt for the flexibility to modernize its legacy processes without disrupting operations. The cloud-native solution met the company's global needs, including compliance with GDPR data residency requirements and support for Japanese-language user interfaces. LIXIL's implementation included successful collaboration with Saviynt Expert Services, ensuring a smooth multi-phase deployment. 'Prior to the implementation, we relied on manual processes and localized automation tools for many tasks such as employee onboarding and offboarding, attestations, reporting, and audit controls. Now we have automated account and access granting processes, along with centralized visibility across the company,' said Sandy Halim, global information security leader at LIXIL. 'Improved visibility and governance have led to meaningful improvements in LIXIL's overall security posture.' Saviynt provides LIXIL with the following benefits from its Identity Cloud: Improved User Experience: Streamlined employee onboarding/offboarding and self-service provisioning for over 70,000 internal and third-party users. Granular Identity Visibility: Centralized and granular visibility across a diverse and expanding application ecosystem. Proactive Audit Readiness: Automation, standardized controls, and enhanced reporting capabilities make audits faster and easier. Global Compliance and Security: Simplified governance processes and improved reporting mitigate compliance and cybersecurity risks. Efficient Third-Party Access Governance: Seamless integration of third-party access governance (TPAG) within a single platform, enabling easy extension of capabilities to a global network of vendors and contractors. With Saviynt's support, LIXIL is now well-positioned to continue its cloud modernization journey. Looking ahead, LIXIL plans to implement Saviynt's privileged access management (PAM) solution and continue to onboard additional applications, expanding the scope of its identity governance initiatives. 'The exceptionally strong relationships we enjoyed with the LIXIL team in Japan – overcoming significant language and cultural barriers – contributed greatly to the success of this implementation,' said Karthik Satish Kumar, vice president of the customer office, APJ at Saviynt. 'This collaboration has helped both teams learn and grow, and we are grateful to LIXIL for the opportunity to partner on this transformative project.' To learn more about LIXIL's implementation with Saviynt, please visit the website. About Saviynt Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world's leading brands, Fortune 500 companies and government institutions. For more information, please visit
Entrepreneur
6 days ago
- Entrepreneur
Careem Takes Another Step Toward 'Everything App' with Justlife Partnership
"Together, we're making everyday life easier across the UAE, one home, one service at a time." You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Careem continues with its goal to build the Everything App for the greater Middle East by partnering with Justlife to expand its offering of home services to customers in Dubai and Abu Dhabi, with services expanding to Sharjah soon. Customers can now book specialty cleaning (including furniture, AC, and deep cleaning), packing and moving support, IV therapy and lab testing (including vitamin tests, diabetic profiling, kidney analysis, and more), and pest control services directly via the Careem app. These new offerings build on Careem's existing Home Services powered by Justlife, which include standard home cleaning, salon and spa at home, massage, and more. All services are accessible under the 'Home Services' section on the Careem app, with additional offerings to be launched in the coming months. Guido Pansera, General Manager, Home Services at Careem, commented, "Justlife has been a valued partner of Careem's for over four years, enabling our customers to book home services in just a few taps. We're excited to expand the offering further and deliver even more convenience for our customers across Dubai and Abu Dhabi, with services coming to customers in Sharjah in the next few weeks." Ali Cagatay Ozcan, co-founder and CEO of Justlife, added, "At Justlife, we're obsessed with making every booking experience exceptional. Our professionals are at the heart of that promise, and in Careem, we've found a partner who shares our passion for customer care and community impact. Together, we're making everyday life easier across the UAE, one home, one service at a time." Related: Fueling Up: Careem's Entrepreneurial Journey Is Back On, Says Co-Founder And CEO Mudassir Sheikha
