Latest news with #LIXIL
Business Wire
7 hours ago
- Business
- Business Wire
American Standard Launches First TV Campaign for Shower Remodels With Marketing Architects
MINNEAPOLIS--(BUSINESS WIRE)-- American Standard, a brand by global housing and water technology leader LIXIL, will air its first TV campaign for shower remodels this summer through a new partnership with All-Inclusive TV agency Marketing Architects. The campaign will launch across linear, Connected TV and OTT. American Standard Homes Services launches national TV campaign highlighting a lifetime warranty and end-to-end service. Share While LIXIL brings deep TV experience through past campaigns for walk-in tubs, this marks a first for its shower remodel business. The team developed an all-new campaign from the ground up, building on American Standard's trusted reputation and direct-to-consumer approach. To bring the story to life, creative was shot on location at the LIXIL training facility, where multiple shower environments were built and filmed in a single day. The spot features a range of American Standard's Home Services shower products and emphasizes the company's commitment to quality from consultation to installation. Unlike many remodel solutions, American Standard handles the full process in-house and backs installation with a lifetime warranty. 'This is a meaningful expansion for us,' says Eric Kozak, Performance Marketing Leader at LIXIL. 'We've built strong brand trust through our walk-in tub business, and we're bringing that same reliability, product range and support to a broader audience through TV.' 'This campaign unites brand trust, a streamlined service, and the reach of TV,' adds Dhiren Khemlani, SVP Client Growth at Marketing Architects. 'It elevates American Standard as the new benchmark in shower remodeling by reshaping homeowner expectations and driving business impact.' About LIXIL LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. About American Standard Making life healthier, safer and more beautiful at home, at work, around town and throughout the world ― that is the vision of American Standard. For almost 150 years, exuding a passion about plumbing and the bigger problems it can solve, American Standard has raised the standard by constantly innovating to improve the quality of everyday life. About Marketing Architects Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges. For more information, please visit
Yahoo
20-07-2025
- Business
- Yahoo
LIXIL's Texas Trim: 65 Jobs On The Chopping Block, WARN Filings Reveal
A recent filing with the Texas Workforce Commission indicates that global building materials manufacturer LIXIL intends to lay off 65 workers at its Grand Prairie facility this September. The The Worker Adjustment and Retraining Notification (WARN) Act requires companies with 100 or more employees to provide 60 days' notice in advance of plant closings or mass layoffs. While a WARN notice typically signals that a layoff will occur, execution is not guaranteed. Economic reversals, strategic shifts, or new funding can sometimes result in rescinded or reduced layoffs. LIXIL, headquartered in Tokyo and active in over 150 countries, describes itself as a maker of 'pioneering water and housing products that make better homes a reality for everyone, everywhere.' The firm was formed through a 2011 merger of five major Japanese housing and building materials companies and now owns global brands such as GROHE and American Standard, according to the company's website. Its financial forecast, published on its investor relations page, projects modest revenue and earnings growth for the fiscal year ending March 2026. Revenue is expected to rise by 2% to 1.54 trillion yen (about $10 billion), with core earnings climbing 12% to 35 billion yen. The Water Technology Business, LIXIL's largest segment, is projected to grow 3% in revenue and 10% in core earnings year-over-year. The layoffs in Tarrant County come amid LIXIL's global positioning efforts and product innovation push. In the absence of a public explanation for the decision, it is unclear whether the move is part of a broader restructuring or a localized adjustment.
Entrepreneur
17-06-2025
- Health
- Entrepreneur
Water, Wellness, and Sustainability: How GROHE's Smart Bathroom Innovation Supports Healthcare
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the complex world of healthcare, where hygiene, safety, and sustainability are critical, every element of infrastructure must be delivered with precision and purpose. Through cutting-edge innovation and German-engineered excellence, GROHE is changing the way we interact with water in medical and wellness settings. Supporting this broader commitment is the Heart of Your Bathroom campaign, a long-term initiative that highlights GROHE's "felt but unseen" technologies. While not exclusive to healthcare, the campaign reinforces the brand's focus on design, technology, innovation and sustainability values that align closely with the needs of professional care facilities. While the technical focus of the campaign is on the most cutting-edge innovations, its values are deeply human. It's about how smart design and innovation can add value to the routines of daily life in settings where tiny efficiencies add up to grand outcomes. In healthcare, those outcomes are reduced risks of infection, improved patient safety, operating efficiency, and environmental responsibility. "Smart water solutions can play a quiet but powerful role in healthcare," says Stefan Schmied, Leader, IMEA, LIXIL International. "By combining precision engineering with thoughtful design, we are helping create safer, more sustainable spaces for both patients and caregivers." Making Hygiene Automatic and Uncompromising Hygiene in healthcare is not only a necessity; it is an ongoing imperative. The worth of touchless interaction has escalated in the aftermath of worldwide health crises, and GROHE's response has been prompt and measured. Contactless faucets are no longer a luxury or an amenity; they are now becoming vital tools in preventing infection. Thermostatic mixers have become the mainstay of patient safety, ensuring water is delivered and maintained at the correct temperature to prevent scalding, particularly to those most vulnerable to such risks. These are the quiet protectors in healthcare spaces, keeping people safe through smart design and careful engineering. Designing for Dignity and Convenience In addition to hygiene, comfort and accessibility are vital to the patient, caregiver, and facility manager experience. GROHE designs its products not only for functionality but also with empathy, for individuals with limited mobility, to assist those who are undergoing physical therapy, and to streamline the daily routines of busy healthcare workers. Intuitive controls, ergonomic levers, and user-friendly shower systems are just some of the design elements that promote autonomy for patients while improving workflow for staff. In environments where efficiency can directly impact well-being, these features are not superficial enhancements; they are integral components of care. Stefan Schmied, Leader, IMEA, LIXIL International. Image courtesy: LIXIL International Sustainability with Measurable Impact GROHE's impact reaches beyond clinical efficiency. The company's dedication to sustainability is particularly interesting in the health industry, where clinics and hospitals are often among the most resource-intensive within a city. With water usage and operating expenses under ever increasing examination, technology like EcoJoy has been designed to reduce water usage by a significant amount without compromising experience or sanitation. It is this delicate balancing act of preserving performance without loss that is at the heart of GROHE's vow of sustainability. In regions like the Middle East and North Africa, where water scarcity is an urgent problem, these innovations carry special significance. The Green Hospital project in Egypt, for example, aims to reduce water consumption by up to 30%, while also lowering disease transmission risk. These initiatives demonstrate that sustainable practices can go hand-in-hand with operational efficiency and public health. By optimizing consumption without sacrificing performance, these water solutions provide a powerful edge, economically, ecologically, and ethically. Meeting the Needs of Modern Healthcare While developing its healthcare-specific portfolio, GROHE has considered the entire ecosystem, from the needs of facility planners to the real-world challenges faced by hospital professionals. The result is a range of products that span sensor-activated taps, concealed cisterns for enhanced appearance and easy maintenance, and showering solutions with variable height to meet different mobility needs. These are not individual innovations but products of a larger vision: a comprehensive water management system that is optimized for high-use, care settings. What makes GROHE's approach particularly relevant for today's entrepreneurs, developers, and healthcare investors is its scalability. The same technologies found in state-of-the-art hospitals and premium wellness centers can be deployed in smaller clinics, outpatient centers, or rehabilitation facilities. This accessibility ensures that the benefits of thoughtful, tech-forward design are not limited by budget or geography. It is an inclusive innovation model that aligns with broader movements toward healthcare equity and infrastructure resilience. A Vision Unfolding Across Borders With the Heart of Your Bathroom campaign launch in markets like the UAE, Saudi Arabia, Egypt, Türkiye, India, and South Africa, it's also pioneering new territory with design-led sustainability as a competitive advantage. Hospitals investing in GROHE technologies are not just replacing gear; they are future-proofing their buildings. They are anticipating tougher regulations, more environmentally conscious patients, and shifting expectations for well-being and care. Where Healthcare Innovation Quietly Begins At its core, GROHE's campaign reflects a deeper truth: that real innovation in healthcare isn't confined to high-tech labs or surgical breakthroughs. Sometimes, it begins in the most ordinary of spaces. A faucet that doesn't require a touch. A shower that supports independence. A system that saves water while enhancing safety. These are not simply technical features; they are expressions of care, foresight, and design integrity. In a world where health systems must balance efficiency with empathy, and technology with trust, GROHE offers a blueprint for how to do more with less, elegantly, quietly, and powerfully. Because in healthcare, every detail matters. And often, the future of wellness starts where we least expect it: in the heart of the bathroom.
Yahoo
23-05-2025
- Business
- Yahoo
Celebrating Property Industry Excellence: LIXIL's American Standard and GROHE Proudly Support the Asia Pacific International Property & Hotel Awards 2025-26
BANGKOK, May 23, 2025 /PRNewswire/ -- LIXIL power brands, American Standard and GROHE, honored outstanding achievements across the property industry at the Asia Pacific International Property & Hotel Awards 2025-26. The prestigious event welcomed guests and industry luminaries to celebrate excellence across architecture, interior design, real estate and property development. The event recognized six hundred thirty (630) winning companies from across the Asia Pacific and culminated in a gala event with the announcement and presentation of the American Standard Innovation Award, the GROHE Sustainability Award and the GROHE Luxury Award. This year's theme drew on the four elements—Earth, Fire, Water, and Air—that symbolize the critical global challenges we must address through our innovative property approach. The event received more than 800 entries which were judged by a panel of over 100 industry experts and peers. Each entry was meticulously evaluated for design, quality, service, innovation, originality, and dedication to sustainability. By country, Thailand garnered the highest number of awards (109), followed by China (76). Notable achievements were recorded by Malaysia (68), India (65), Indonesia (59) and Hongkong (42). Audrey Yeo, Leader, LIXIL Water Technology, Asia Pacific said, "Our seven‑year headline sponsorship with the International Property Awards demonstrates LIXIL's unwavering commitment to industry excellence in the property sector. In the APAC region, this collaboration has elevated the profiles of deserving architects, designers, and developers, granting them well‑earned international recognition. The growing prominence of the Asia Pacific Property Awards year after year, underscores the event's distinctive value to the architecture and design community as well as to our industry partners." "Through American Standard and GROHE brands, we are proud to collaborate with the IPA in advancing our purpose: making better homes a reality for everyone, everywhere. We look forward to continuing our journey with the IPA and its winners, forging stronger collaborations that inspire design excellence and sustainable innovation." added Audrey. LIXIL's consumer-focused approach and how water shapes our living environments was explored at the IPA by Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia during his seminar on Water as Experience: Elevating Everyday Rituals. Through this, he invited the audience to reconceive water not merely as a utility but as a dynamic catalyst for vitality and calm—an elemental medium through which industry partners can collaborate to craft environments that relax, energize, and meaningfully enrich everyday life. The American Standard booth celebrated 150 years of trust and innovation, inspired by life. Guests explored the new Acacia Supasleek collection and a showcase of purposefully designed products, including the DuoStix Hand Shower and Hygiene Spray, EasyFlo Collection, Aero-lite Wall Hung Shower Toilet, and the new WizFlo Hand Shower. The GROHE SPA exhibit was built on the concept of "Aquatecture"- the fusion of water and architecture, celebrating the significance and importance of water in architecture, and the health and well-being benefits this infusion brings. Guests were equally captivated by the GROHE Allure Gravity faucet, whose interchangeable cover plates—crafted from Caesarstone marble, glass, or mirror—offers an unparalleled freedom of expression. At the event, the Stone Experience Center—MM Galleri by CNS Designworks, Indonesia was honored with the GROHE Luxury Award. This award celebrates 'New Luxury'— a blend of exceptional design and luxurious interiors with values of responsibility, conscious consumption, and sustainability. The Stone Experience Center is a groundbreaking space that redefines natural stone's role in contemporary design: it demonstrates how marble and onyx can be engineered into elegant, lightweight, and fluid architectural forms. Leveraging cutting‑edge technology, ultra‑thin layers of these stones are bent into graceful, flowing shapes, using just 10 % of the material and cutting waste by 70 %—setting new benchmarks for resource efficiency and sustainable fabrication. This year's GROHE Sustainability Award went to Starfish, Phu Quoc by SOG design, Vietnam—a 58‑hectare development devoted to ecological preservation and climate resilience. 76% of the site is dedicated to open spaces with native landscaping and mature tree conservation (90% preserved). Their passive cooling strategies, optimal building orientation, and green roofs work in concert to slash energy consumption, while respecting the land's natural topography avoids major grading and safeguards biodiversity. By weaving vernacular architecture together with renewable‑energy systems and low‑impact infrastructure, Starfish sets a new standard for sustainable, regenerative development in tropical settings. The American Standard Innovation Award was presented to Ansaya Phuket Sylva, Thailand. The project is crafted to maximize green spaces within the home, fostering a deep connection with nature that not only elevates well-being but also improves air quality. By relying on smart-home devices, its design intelligence harnesses natural ventilation, strategic shading, and spatial planning to ensure a cooler, brighter, and more comfortable living space with minimal energy consumption. Every architectural element is purposefully designed to support wellness, sustainability, and effortless living—demonstrating that true innovation arises when design serves both people and nature. To view the complete list of winners at the Asia Pacific International Property and Hotel Awards, please visit – -End- About LIXIL LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high-quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry-leading brands, including INAX, GROHE, American Standard, and TOSTEM. With approximately 53,000 colleagues operating in more than 150 countries, we are proud to make products that touch the lives of more than a billion people every day. About American Standard American Standard is the industry leader in bathroom and kitchen products, providing an unmatched legacy of quality and innovation for 150 years. American Standard is passionate about improving daily living in ways big and small. From toilet seat innovations to best-in-class kitchen faucets, American Standard seeks to inspire people to create a home they will love every day. About GROHE GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 7,000 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In the past ten years alone, more than 490 design and innovation awards as well as several sustainability awards confirmed GROHE's success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and the German Sustainability Award 2021 in the categories "Resources" and "Design". As part of the sustainability and climate campaign "50 Sustainability & Climate Leaders," GROHE is also driving sustainable transformation. View original content to download multimedia: SOURCE Lixil Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
12-02-2025
- Business
- Zawya
LIXIL retains place in Dow Jones Sustainability World Index with its highest ever score
Dubai, United Arab Emirates — LIXIL, maker of pioneering water and housing products whose portfolio includes the brand GROHE, has been included in the prestigious 'Dow Jones Sustainability World Index' (DJSI World) with its highest ever score. [1] This marks the sixth consecutive year the company has been listed in the global index while also reaffirming its position in the DJSI Asia Pacific for the eighth consecutive year. The DJSI World is regarded as a global benchmark for the objective evaluation of companies' sustainability strategies and practices. Inclusion is based, among other factors, on an outstanding overall rating in the areas of Environment, Social, and Governance (ESG) in the S&P Global Corporate Sustainability Assessment. More than 13,000 listed companies worldwide were invited to take part in the assessment process in 2024 [2], where LIXIL achieved its highest score to date: 83/100 [3], positioning the company at the top of the Building Products industry forthe first time. As part of LIXIL's strong brand portfolio, GROHE's sustainability initiatives and product innovations play a vital role in supporting the company's Impact Strategy [4]. In its commitment to responsible sourcing and to comply with the German Supply Chain Act, the brand has elevated its processes by partnering with the supply chain sustainability platform IntegrityNext since 2022 to conduct due diligence on human rights and environmental standards when selecting new suppliers. GROHE is also fulfilling its commitment to CO2 reduction, with all eight LIXIL International's fittings plants as well as the German logistics centres of the GROHE brand achieving CO2 neutrality in 2020, followed by the outbound logistics in 2021. All eight fittings plants and German distribution centers switched to green energy. Unavoidable emissions are currently offset by three high-quality compensation projects. GROHE will continue its persistent sustainability efforts—not only in respect to CO2 reduction but throughout its entire value chain. Learn more about GROHE's sustainability efforts. Follow us on social media, on Facebook, Instagram, and LinkedIn. -Ends- About GROHE GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer 'Pure Freude an Wasser', every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE's professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL's Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. *includes CO2 compensation projects, more on About LIXIL LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at PRESS CONTACT Gita Ghaemmaghami, Leader, Communications & PR, LIXIL IMEA Iman Dawod, Communications Director, BPG Group Dubai [1] The original press release can be found here. [2] [3] Score and ranking are as of November 7, 2024 [4]
