Taylor Swift Introduces Summer 2025 Merch Collection With ‘Old Money' Aesthetic and Nods to Her Discography
Released on Wednesday, the collection evokes the spirit of classic summer getaways and country club style with nods to some of her albums. It includes a loosely woven open-knit sweater with '1989' stitched on the front, boxy T-shirts adorned with seagull prints and album lyrics, navy terry cloth polos and joggers referencing 'Last Great American Dynasty' and a 'Cowboy Like Me' baseball cap featuring a horse motif and the year 1989.
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Other standout items include Oxford shirts and shorts featuring a Swift crest, striped poplin shirts and shorts, a checkerboard beach towel emblazoned with lyrics from 'Miss Americana & the Heartbreak Prince,' and a crested beach bag.
The merchandise, priced between $35 and $65, adopts the breezy, coastal aesthetic that has been trending among Gen Zers for the past year and has been referred to on social media as the 'old money style.'
The 'old money' trend is characterized by its emphasis on understated luxury. Rooted in the style of generationally wealthy families like the Kennedys and Vanderbilts, the aesthetic favors classic wardrobe staples, such as tailored blazers, crisp white shirts, and neutral color palettes, including beige, navy and gray.
'We've never needed anything more,' Swift's official fan page wrote on X.
Swift's past merch collections have evolved alongside her musical eras, each reflecting the aesthetic and themes of her albums. Early collections, such as those for 'Fearless' and 'Speak Now,' featured country-inspired T-shirts, charm bracelets and simple accessories that resonated with her youthful image at the time. The singer has consistently included Easter eggs and references for fans in her merchandise.
Fans can purchase the summer 2025 collection on store.taylorswift.com.
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