How Hims Became the King of Knockoff Weight-Loss Drugs
Dudum—a fit, meticulously groomed 37-year-old—is sitting at the white marble counter wearing a corduroy baseball cap, a quilted jacket and off-white Converse sneakers, digging into a cottage cheese parfait while playing with ChatGPT on his phone. He's been asking the app questions such as 'Can I leave chicken out for three hours?' and 'Viking stock price analysis'—Viking Therapeutics Inc. is a San Diego-based company developing its own weight-loss shots. Dudum, himself a GLP-1 microdoser (according to Silicon Valley longevity devotees, the drugs can potentially increase your lifespan), has also loaded his labs into ChatGPT, asking it for health advice so he can become 'super optimized.' He and his wife, Lea, opened George's in January. Turns out it's a lot harder to make money from doughnuts than from weight-loss drugs. 'Thank God we have other jobs,' he says.
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