Shoppers spot brand-new Cadbury Dairy Milk flavour on shelves for first time
The Sun recently revealed that the chocolatier was launching a new Dairy Milk Iced Latte bar this summer; however, the exact date it was set to hit shelves was unknown.
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Shoppers have started spotting the new flavour at various retailers this week, excitedly sharing photos of the bar online.
One shopper found the new Dairy Milk in B&M, posting a picture of it in the Newfoodsuk Facebook group.
Thousands of excited Dairy Milk fans replied to the post tagging their friends, with many saying they "can't wait" to try the new edition.
Another user called on brands to release "more coffee flavoured stuff".
Another said: "Is this the same as the iced latte twirls they did a while ago? if so they were divine!"
However, it's not a hit with all Dairy Milk fans, with one writing: "I love a coffee, I love chocolate, I love cadburys but I HATE coffee flavoured chocolate."
As well as B&M, the new snack has also been spotted by shoppers in Sainsbury's.
Some local stores, such as Nisa Local in Faversham and Premier in Tayport, have also posted to social media that they're stocking limited amounts of the product.
Cadbury said its new special chocolate bar blends its classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces.
It's available for £2 per bar, although this may vary depending on the retailer.
The chocolate brand is also introducing four limited-edition Dairy Milk Summer Edition bars, complete with unique packaging designed for the 53% of Brits who, according to the brand's survey, enjoy their chocolate chilled.
This packaging changes its appearance when cooled, thanks to special thermochromic technology, revealing bright, summery designs.
Mara Popa, from Cadbury's parent company Mondelez, said: "We know that over half the nation is already chilling their chocolate, and we're ready to truly embrace this debate!
"With our limited-edition Cadbury Dairy Milk Summer Edition Bars and innovative colour-changing packaging, we're celebrating the fun and unique ways people enjoy their chocolate.
"This special pack design highlights the chilled chocolate trend in a playful way – so whether you are team fridge or team cupboard, the choice is yours!"
Cadbury also recently delighted fans by launching a limited-edition Twirl White Dipped bar, which hit shelves on June 2.
The brand described the flavour as "unreal, indulgent, smooth, swirly, creamy, melty, new, and mouthwatering".
Meanwhile, Cadbury recently reduced the size of its Dairy Milk Little Bars multipacks by a third.
New packs of four are being sold for £1.40 - even though packs of six cost the same last month.
The change infuriated shoppers, with one writing on the Tesco website: 'Advertised as new, only thing new is you get 4 instead of 6!! For the same price. Disgusting!'
A second said: 'Stop reducing how much is in the packet and charging the same price!!!'
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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