Watch: Virat Kohli, Anushka Sharma explore Dubai's top spots like never before
In their first-ever destination-led collaboration, the power couple takes us on an intimate journey through Dubai — not as celebrities, but as travellers finding new joys in a city they thought they already knew.
Titled 'Dubai, Ready For A Surprise', the campaign flips the script on what we expect from a Dubai visit. Think thrill-seeking moments, quiet getaways, and hidden gems, all woven together through playful surprises the couple planned for one another.
The debut campaign captures Virat and Anushka exploring everything from the city's iconic landmarks to offbeat experiences that reflect their shared love for meaningful travel.
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Virat Kohli said: 'This campaign really brought out a different side of Dubai for us. Whether it was relaxing at Tapasakeat One&Only One Za'abeel – home to the UAE's longest sky infinity pool – or letting loose at the iconic O Beach, it reminded us how Dubai always delivers something unexpected. It's a place that evolves with you. That's what keeps us coming back."
Anushka Sharma added: 'Dubai has always been special, but working on this campaign made it feel personal in a new way. From quiet, meaningful moments to spontaneous discoveries, it wasn't about ticking boxes — it was about making memories. There's a warmth and ease to the city that instantly puts you at peace, while still offering new experiences every time."
Whether it's the adrenaline or the quiet calm, 'Ready For A Surprise' invites viewers to see the city the way Virat and Anushka do — full of wonder, and warmth.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), added: 'This collaboration with Virat Kohli and Anushka Sharma is a natural fit — their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city."
He adds, "India remains one of our most important source markets, and partnerships like these help us foster meaningful cultural connections, inviting Indian travellers to explore and rediscover Dubai in new and exciting ways.'
However, this is just the beginning. There's many more unexpected moments and quirky surprises, set to come our way over the coming weeks. So, all the Virushka fans, keep an eye out!
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