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7NEWS
13 hours ago
- 7NEWS
US President Donald Trump throws his support behind Hollywood actress Sydney Sweeney over American Eagle campaign
US President Donald Trump has doubled down on his support of actress Sydney Sweeney, amid backlash and claims of 'racist' undertones in her American Eagle Jeans campaign. The Euphoria star was announced as the face of clothing brand American Eagle's new jeans campaign last Thursday. The advert's tagline is 'Sydney Sweeney has great jeans' with the word 'genes' crossed out. In the voiceover Sweeney says: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.' The choice of wording and the emphasis on her blonde hair and blue eyes sparked outrage online with commenters going as far to claim it had sinister implications. Commentators slammed the ad campaign online saying it promoted eugenics, 'white supremacy' and linking it to Nazi ideology. Sweeney was later outed as a registered Republican, which caused even further backlash but Trump offered high praise for the actress. 'Sydney Sweeney, a registered Republican, has the 'Hottest' ad out there,' Trump wrote on his Truth Social platform. 'It's for American Eagle, and the jeans are flying off the shelves. Go get 'em, Sydney! 'The tide has seriously turned — being WOKE is for losers, being Republican is what you want to be.' On Tuesday, White House correspondent Amanda Head spoke to Sunrise hosts Nat Barr and Matt Shirvington about Trump's endorsement of Sweeney. 'There are a lot of folks out there who have theorised that she is maybe not necessarily conservative, not necessarily a Trump supporter, she is just not a crazy liberal,' Head said. '(This is) evidenced by the fact that last year she came under fire because one of her parents hosted a party and apparently it was Trump themed. Later, she refused to apologise.' Head welcomed the fact corporate America is no longer apologising for advertising campaigns. 'It is good to see that in corporate America they are not apologising anymore ... by the way, (American Eagle) stocks surged after that. 'Dunkin Donuts came out with an ad with this brooding Texas actor, Gavin Casalegno, with the same type of messaging as far as the genetics.' Head also noted an advert featuring WNBA player Sophie Cunningham in a T-shirt reading: 'Hot Girls Eat Arby's.' 'A lot of people are calling that misogynistic and objectifying women and none of these organisations are apologising,' Head said. 'So, it's kind of nice to live in a culture now where corporations no longer have to apologise for doing the age-old marketing tactic of good-looking people trying to sell you things.' Stream free on
Sky News AU
14 hours ago
- Sky News AU
President Trump deems Taylor Swift 'NO LONGER HOT' - again - in lengthy social media post
President Trump took to his Truth Social platform Monday morning to share his thoughts on "Anyone But You" actress Sydney Sweeney after it was revealed this weekend that she is a registered Republican — and Taylor Swift has been caught in the crossfire. "Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," Trump's post began. "It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!," he wrote, referring to the actress's jean ad campaign that caused the "Euphoria" star major backlash last week. POTUS goes on about various "woke" advertisements before bringing the 14-time Grammy winner into the fray. "Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can't stand her (HATE!)," the "Apprentice" alum added. "She was booed out of the Super Bowl and became, NO LONGER HOT." After Swift, 35, was viciously booed at the Super Bowl in February, Trump wrote on Truth Social that night, 'The only one that had a tougher night than the Kansas City Chiefs was Taylor Swift. She got BOOED out of the Stadium. MAGA is very unforgiving.' Trump has been outspoken about his aforementioned "HATE!" for the Grammy winner since September when she endorsed his foe Kamala Harris in the 2024 presidential election. Monday's musings mark the second time the president has declared Swift "no longer 'HOT.'" "Has anyone noticed that, since I said 'I HATE TAYLOR SWIFT,' she's no longer 'HOT?'" he wrote wrote on Truth Social in May. Just a few months earlier, the reality star-turned-Republican politician had said Swift has "a great star quality." 'I think she's beautiful — very beautiful! I find her very beautiful. I think she's liberal. She probably doesn't like Trump. I hear she's very talented. I think she's very beautiful, actually — unusually beautiful!,' he said in a June 2024 interview. Originally published as President Trump deems Taylor Swift 'NO LONGER HOT' - again - in lengthy social media post
West Australian
16 hours ago
- West Australian
‘HOTTEST': Donald Trump praises Sydney Sweeney after finding out she's a Republican, drags Taylor Swift
US President Donald Trump has again made headlines with his latest outspoken comments, this time praising actor Sydney Sweeney while taking a jab at Taylor Swift. The actor sparked backlash following her American Eagle ad, where she playfully remarked, 'Genes are passed down from parent to offspring, often determining traits like eye color, personality, and even hair color. My jeans are blue.' Given today's political climate, some critics accused the ad of carrying a racist 'dog whistle.' This weekend, BuzzFeed confirmed that Sydney Sweeney is a registered Republican in Florida, based on publicly available voter records. When Mr Trump learned about her political affiliation during an interview, he responded excitedly, 'She's a registered Republican? Oh, now I love her ad!' Shortly after, Mr Trump took to Truth Social, declaring, 'Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!' Indeed, many sizes of Sydney's Ultra Wide-Leg Jeans are currently sold out on American Eagle's website. Interestingly, the success of American Eagle's sub-brand Aerie has been linked to its commitment to diversity in its campaigns. Mr Trump compared Sweeney's ad favourably to Jaguar's controversial 2024 'Copy Nothing' campaign, which featured a diverse cast but drew right-wing criticism for being 'woke.' 'On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad,' Mr Trump said. He also referenced the Bud Light boycotts sparked after transgender TikToker Dylan Mulvaney's promotional post, writing, 'Shouldn't they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST.' Turning his sights to Taylor Swift, Mr Trump added, 'Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can't stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT. The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!' Back in May, Mr Trump had also posted, 'Has anyone noticed that, since I said 'I HATE TAYLOR SWIFT,' she's no longer 'HOT?''.
