Malaysia Well-Placed To Become Key Player In Global Edutourism Sector

Barnama

29-05-2025

KUALA LUMPUR, May 29 (Bernama) -- Malaysia is well-placed to become a key player in the global edutourism sector, leveraging its strengths in education, cultural diversity, and affordability to attract international students, said Datuk Lau Wai Cheng, president of the National Association of Private Educational Institutions (NAPEI).
In a statement, Lau said edutourism, the convergence of education and tourism, offers Malaysia a timely opportunity to diversify its visitor economy while highlighting the nation's educational strengths.
"As demand for experiential travel grows globally, international students and families are increasingly seeking programmes that offer more than classroom instruction,' he said.
He noted that the country's affordability, cultural diversity and English-speaking environment make it well-suited to capitalise on the growing shift towards edutourism, aligning with Visit Malaysia 2026 by providing learners with enriching experiences that blend education, culture and personal development.
Lau added that Malaysia has been able to take the lead in delivering immersive learning experiences that are relevant, inclusive and globally competitive, with strong partnerships, supportive policy frameworks and institutional readiness.
'We are not simply promoting programs through edutourism. We are helping to build mutual understanding, empower communities and shape a future where education extends beyond borders and leaves a lasting impact,' he said.
On NAPEI's role, Lau explained that for over three decades, the association has played a pivotal role in enhancing the private education ecosystem and its global presence.
By engaging with its member institutions, the association has promoted high standards in academic delivery and supported initiatives that have expanded the global reach of Malaysian education, he said.
He noted that NAPEI members have offered short courses for students seeking to improve their English proficiency while immersing themselves in Malaysian culture, incorporating cultural and heritage experiences, collaborations with local schools, homestays with local families, sports tourism, eco- and nature-based activities, as well as modules aligned with Sustainable Development Goals.