Twitch launches Arabic RTL interface to expand accessibility
The newly launched Arabic RTL interface allows users to navigate the platform in full right-to-left orientation. Arabic can now be selected as a language setting globally, either through account preferences or device language configurations. Additional localised features, including notifications and email updates, are expected to launch in Q3 and Q4 2025.
The update comes at a time of surging engagement across the MENA region. In 2024 alone, Twitch recorded over 209m hours of viewership from MENA audiences, signaling a dramatic rise in popularity. Top content categories in the region include Just Chatting, Valorant, League of Legends, Counter-Strike and Overwatch 2, reflecting a diverse mix of competitive gaming and casual, conversational content.
Twitch also continues to dominate the global streaming space, with over 655m hours watched worldwide in 2024 and more than 60% of the global market share for live gaming content. The Arabic RTL interface aligns with broader trends in the region's digital landscape, where the gaming economy is projected to exceed $6bn by 2027, fueled by national innovation strategies and a growing youth demographic.
The launch has been met with enthusiasm from regional creators. Saudi-based Twitch Partner Meshael MR welcomed the move, and stated: 'This update makes Twitch feel more like home. It removes barriers for new streamers and shows that Twitch sees our community and is building with us.'
As Twitch continues to grow its global presence, the Arabic RTL interface serves as a reaffirmation of its mission to support creative communities and celebrate cultural diversity. By enhancing access and visibility for Arabic-speaking users, the platform reinforces its dedication to inclusive growth in one of the most dynamic markets for digital entertainment.
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