Morrisons to make change to baskets, trolleys and car park spaces
The supermarket is launching a campaign today to bolster its collaboration with Marie Curie.
A portion of sales from products including Innocent Orange Juice, Pampers Nappies, Soreen Malt Loaf, Fanta Lemon and Fairy Lemon will contribute to the Every Pack Gives Back initiative, which will also go live online from 4 August.
The retailer announced that seasonal sections throughout the UK will be devoted to campaign products from next week, the Grocer reported.
Morrisons has already generated £2.6m since November when it established the fundraising goal to assist the charity.
To commemorate the launch of this new campaign phase, one of Morrisons' Croydon branches has coloured one in four shop items, including trolleys, café chairs and parking spaces, in daffodil yellow – emphasising that a quarter of UK residents pass away without receiving the end-of-life care they require.
"We want to shine a light on the importance of end-of-life care and so turning one in four of our baskets, trolleys, café chairs and even car parking spaces yellow is a simple but powerful way to start a national conversation about something that affects us all," said David Scott, corporate affairs director at Morrisons.
"In the coming weeks, Morrisons customers can help raise vital money for Marie Curie by buying a promotional Every Pack Gives Back – the brand will then donate a perce Matthew Reed, CEO at Marie Curie, added: "Far too many people are still dying without the care and support they need. What's more, we've seen demand for our services increase significantly in recent years, with a growing gap between those needing end-of-life care and those who receive it.
Through our partnership with Morrisons, we're aiming to help more local communities and families receive the best end-of-life care possible, whatever the illness, wherever they are. ".
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North Wales Live
3 days ago
- North Wales Live
Morrisons to make change to baskets, trolleys and car park spaces
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South Wales Argus
3 days ago
- South Wales Argus
Marie Curie calling on Newport and Cwmbran residents
The UK's leading end-of-life charity is encouraging residents in Newport and Cwmbran to take part in its Paint it Yellow fundraiser by volunteering for collections at their local Morrisons stores this August. Tori Williams, Marie Curie's community fundraiser, said: "We believe everyone deserves expert end-of-life care and support. "Getting involved in the Paint it Yellow fundraiser and collecting at your local Morrisons is a brilliant and fun way to give back to our local community here in Newport and Cwmbran whilst also helping us provide a vital service to those in the final chapter of their lives." The collections will take place at Morrisons stores from August 14 to 17 and August 21 to 24. Marie Curie says every five minutes, someone dies without the care they need. A typical two-hour collection shift raises around £85, which can fund nearly four hours of nursing care or five calls to the Marie Curie Support Line. The money raised also helps to fund the charity's free support line and webchat, which offers practical and emotional support to individuals and families facing terminal illness.
