ZEE5 aims to slash operating losses by up to 60% in FY26
According to Goenka, producing content at a competitive price has been Zee's strength, and the company wants to maintain the cost advantages it has built over the years.
ZEE5's focus on investing more in the story than in the star cast has helped it reduce costs-unlike other major streamers who spend huge amounts of money on star-driven shows, he noted.
"We will control our costs and at the same time deliver quality content to audiences," he said.
ZEE5 is planning to launch 100 content titles in FY26, with a focus on language-based offerings in markets like Tamil, Telugu, Kannada, Malayalam, Marathi and Bengali. In FY25, the platform launched 60 pieces of content across movies and originals.
Goenka also downplayed concerns that stringent cost controls would impact revenue growth, even as the platform competes with giants like Netflix, Prime Video and JioHotstar. ZEE5's revenue grew by 6% in FY25 to ₹976 crore.
"Controlling costs can still help you grow users and offer a great content experience because how you tell the story is more important than the face behind it," he said.
While ZEE5 has a hybrid subscription and ad-led model, Goenka sees a lot of potential in the subscription model and intends to partner with telcos, broadband players and other distribution platforms to reach new audiences in tier-2 and -3 cities.
The platform also aims to double down on technology to improve user experience and experiment with emerging genres like short-form vertical video.
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