Half of us feel closer to dystopian society than ever before
Season 6 of the dystopian drama sees the handmaids, previously known as symbols of oppression, speak up against the dictatorial misogynistic regime of Gilead. The fierce uprising in the series mirrors the extreme tactics used by the suffragettes.
The research commissioned by Channel 4, also reveals three quarters of Brits believe there is no better time to speak up and discuss the real-world issues women still face. A further 47% do not believe women's rights are being protected in today's political climate.
More than half of Brits 56% are concerned that our current global political climate closely mirrors the challenges faced in The Handmaid's Tale, with over a third recognising the need to stand shoulder to shoulder and protest against the patriarchy.
In reality, six in ten (59%) say women's rights have not progressed as expected by 2025. Trump's presidency, rising violence against women and online rhetoric have contributed to Brits' unease and uncertainty about their place in society - motivating 55% to act now and safeguard their future.
Amber Kirby, Director of Marketing at Channel 4, said: 'This groundbreaking series has captivated audiences around the world, and we are really proud to showcase the final season 'The Revolution is here' on Channel 4. This final season 6 shifts focus to the Handmaids rising up as one, taking back control and rallying against oppression, which provides a satisfying conclusion and opens up vital conversations about the real-life challenges all women face today."
In the sixth season of The Handmaid's Tale, which stars Elisabeth Moss as June, Yvonne Strahovski as Serena Joy Waterford and Bradley Whitford as Commander Lawrence, June's spirit and determination pull her back into the fight to take down Gilead.
The research identifies what action is needed as more men supporting all women; women actively voicing and sharing their experiences; early education in schools and a focus on female leaders in power.
Nearly half believe the finale it will inspire women to stand up for their rights. The series has already shaped perspectives, with 40% saying it influenced their views on feminism and reproductive rights, and 65% saying it opened their eyes to what is happening in the world.
45% of Brits believe the show will impact viewers to change their thinking and have open conversations about upholding the rights of women.
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