How the documentary 'The Destination' showcases Saudi Arabia's realization of Vision 2030
MUMBAI: A documentary film, The Destination, charting the Kingdom of Saudi Arabia's recent milestones in politics, economics, sports, and culture, highlights the Kingdom's continued attainment of the Vision 2030 reform program.
Released by Konoz, a Saudi Ministry of Media initiative, the film showcases the Kingdom's emergence as a global destination.
According to a press release, the title embodies Saudi Arabia's forward-looking drive to reach ambitious goals across diverse fields—in other words, an unprecedented journey featuring groundbreaking mega projects with a globally resonating impact.
The Destination is creating global awareness about one of the most remarkable national transformation stories in recent history and depicts how this colossal transformation is being achieved.
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Available on Shahid, STC TV, Saudi TV channels, and on Saudi Ministry of Media and Konoz platforms, the documentary carries authentic and visually striking images across Saudi Arabia.
Viewers also meet renowned authorities including Prince Turki Al-Faisal, Chairman of the King Faisal Centre for Research and Islamic Studies (KFCRIS); Prince Abdulaziz bin Turki Al Saud, Minister of Sports; Mazen Al-Sudairi, advisor to the Secretariat General Council of Ministers; Jerry Inzerillo, CEO of Diriyah Gate Development Authority; and Dr.
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Firas Khalil, head of the cardiac surgery department at King Faisal Specialist Hospital (KFSHRC).
With a visual narrative linking past, present, and future, this beautiful documentary emphasizes the human dimension through genuine stories that celebrate the Kingdom's geographical diversity, with featured projects in every region. The film underscores the empowerment of national talent and the flourishing of cultural innovation alongside Saudi Arabia's enduring civilizational feats.
'Production of The Destination was announced at the December 2024 Impact Makers Forum (ImpaQ), together with a lineup of Konoz films and documentaries in collaboration with nine national studios, eighty specialized firms, and 2,600-plus talented individuals, reflecting the Saudi Ministry of Media's avid support for local production and content,' said the release.
Konoz is part of the Vision 2030 'Human Capability Development Program (HCDP),' which seeks to document the Kingdom's cultural richness, historical legacies, and many individual triumphs of Saudi citizens in diverse fields via documentaries, short films, and features. These include acclaimed documentaries like Hard Phase, Station 7, Seagull of Arabia, Ala Hadden Sawa, What Saudis Eat, Saudi Atlas, and Horizon, and short films such as Raee Al-Ajrab and Safraa's Night, with screenings at major international festivals and winning a slew of prestigious awards.
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