Lucra and GotGame Team Up to Power Real-Money Video Challenges for the Next Generation of Athletes
This partnership marks another step in Lucra's expansion across the digital media and gaming ecosystem. By integrating with GotGame's fast-growing, TikTok-style experience, Lucra continues to demonstrate the flexibility of its technology to support cutting-edge use cases across emerging digital categories.
GotGame was built for a new generation of competitors who are underserved by traditional fitness apps and social media platforms. Unlike traditional fitness tools focused on limited sports or static training, GotGame offers a dynamic, video-first experience centered on competition, creativity, and community. By embedding Lucra, every GotGame challenge becomes a high-energy opportunity to win–seamlessly and securely.
'GotGame has built something electric—fun, fast, and creator-led,' said Dylan Robbins, CEO of Lucra. 'With Lucra's infrastructure natively powering play behind the scenes, GotGame can now deliver real-money competitions that match the energy of their community and deepen user engagement.'
With Lucra natively embedded in the GotGame app, users will be able to launch and join cash-enabled competitions directly from their challenge feeds—no friction, no app-switching. It's a new way to build community, celebrate performance, and bring real value to the competitive content that athletes are already creating and consuming.
'Lucra was the clear choice for us,' said Brando Caveiro, CEO of GotGame. 'Their technology gives us the flexibility to scale tournaments and cash challenges in a way that feels natural to our product and exciting for our users. Together, we're building a home where tomorrow's athletes can connect, compete, and get rewarded for showcasing their skills.'
By adding Lucra, GotGame is unlocking new monetization pathways and doubling down on its mission to reward and recognize human effort—providing a richer, more dynamic platform for athletes and creators.
With the integration launching soon, both companies are focused on delivering a next-gen competition experience that's native to how athletes play, share, and engage in the digital era.
About Lucra
Lucra is the leading provider of social competition services, offering hospitality, entertainment, and media brands the ability to natively integrate competitive gameplay into their digital platforms. Clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster's, TouchTunes, and more use Lucra's white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com, opens new tab.
About GotGame
GotGame is a gamified, video-challenge platform where users compete in short-form, skill-based challenges for real rewards, with submissions reviewed for fairness. The platform bridges the gap between traditional fitness apps and social media by fostering a performance-focused environment that celebrates creativity, talent, and competitive spirit. Learn more at www.gotgame.app, opens new tab.
Media Contact
Michael Maddingmichael@lucrasports.com
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SOURCE: Lucra
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