Latest news with #socialcompetition
Reuters
a day ago
- Business
- Reuters
Lucra and GotGame Team Up to Power Real-Money Video Challenges for the Next Generation of Athletes
NEW YORK, NY, July 31, 2025 (EZ Newswire) -- Lucra, opens new tab, the leading social competition platform, today announced a strategic new partnership with GotGame, opens new tab, a gamified, video-based challenge platform for skill-based competitions designed to connect and inspire the next generation of athletes and creators. Through the integration, Lucra will power real-money tournaments and user-generated competitions directly within the GotGame mobile app, allowing users to join skill-based challenges for the chance to win cash, prizes, and community bragging rights. This partnership marks another step in Lucra's expansion across the digital media and gaming ecosystem. By integrating with GotGame's fast-growing, TikTok-style experience, Lucra continues to demonstrate the flexibility of its technology to support cutting-edge use cases across emerging digital categories. GotGame was built for a new generation of competitors who are underserved by traditional fitness apps and social media platforms. Unlike traditional fitness tools focused on limited sports or static training, GotGame offers a dynamic, video-first experience centered on competition, creativity, and community. By embedding Lucra, every GotGame challenge becomes a high-energy opportunity to win–seamlessly and securely. 'GotGame has built something electric—fun, fast, and creator-led,' said Dylan Robbins, CEO of Lucra. 'With Lucra's infrastructure natively powering play behind the scenes, GotGame can now deliver real-money competitions that match the energy of their community and deepen user engagement.' With Lucra natively embedded in the GotGame app, users will be able to launch and join cash-enabled competitions directly from their challenge feeds—no friction, no app-switching. It's a new way to build community, celebrate performance, and bring real value to the competitive content that athletes are already creating and consuming. 'Lucra was the clear choice for us,' said Brando Caveiro, CEO of GotGame. 'Their technology gives us the flexibility to scale tournaments and cash challenges in a way that feels natural to our product and exciting for our users. Together, we're building a home where tomorrow's athletes can connect, compete, and get rewarded for showcasing their skills.' By adding Lucra, GotGame is unlocking new monetization pathways and doubling down on its mission to reward and recognize human effort—providing a richer, more dynamic platform for athletes and creators. With the integration launching soon, both companies are focused on delivering a next-gen competition experience that's native to how athletes play, share, and engage in the digital era. About Lucra Lucra is the leading provider of social competition services, offering hospitality, entertainment, and media brands the ability to natively integrate competitive gameplay into their digital platforms. Clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster's, TouchTunes, and more use Lucra's white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at opens new tab. About GotGame GotGame is a gamified, video-challenge platform where users compete in short-form, skill-based challenges for real rewards, with submissions reviewed for fairness. The platform bridges the gap between traditional fitness apps and social media by fostering a performance-focused environment that celebrates creativity, talent, and competitive spirit. Learn more at opens new tab. Media Contact Michael Maddingmichael@ ### SOURCE: Lucra Copyright 2025 EZ Newswire See release on EZ Newswire
Reuters
21-07-2025
- Entertainment
- Reuters
Lucra and Playground Productions Partner to Launch Online Tournaments for Backyard Sports Players Across the U.S.
NEW YORK, NY, July 21, 2025 (EZ Newswire) -- Lucra, opens new tab, the leading social competition platform, today announced a partnership with childrenʼs and family entertainment company Playground Productions, opens new tab, to integrate its white-label gamification software into the iconic Backyard Sports franchise. The collaboration will introduce free-to-play digital tournaments, enabling players across the United States to compete against others in the Backyard Sports community for the chance to win exclusive rewards. The integration taps into the hunger for nostalgic, interpersonal experiences through a modern digital lens—making it even easier for players to build community and play socially. Whether itʼs challenging old friends or new ones through interactive tournaments, the addition of Lucra reinforces Backyard Sportsʼs mission to deliver accessible, family-friendly fun that transcends generations. 'The Backyard Sports are beloved games that truly shaped how many of us first connected over sports and everyday fun,ˮ said Dylan Robbins, CEO of Lucra. 'Weʼre excited to partner with them to bring social competition to their fans in a new, digital-native way. This collaboration shows just how adaptable our platform is for partners looking to deepen engagement, reward loyal users, and build authentic communities through play.ˮ For Backyard Sports, the partnership represents an investment in modern, behavior-driven customer engagement. By leveraging Lucraʼs technology, the franchise can reward players for participating in fun, social experiences that drive loyalty and ongoing connection with the brand. 'Lucraʼs technology aligns perfectly with our vision for Backyard Sportsʼ future in combining nostalgia with modern features that keep our fans coming back, and we look forward to continuing to deliver on our singular focus: our fans,ˮ said Lindsay Barnett, CEO of Playground Productions. Through this partnership, Lucra continues its expansion into digital gaming and entertainment, demonstrating the flexibility of its technology to support a wide variety of applications and industries. By meeting gamers where they are, Lucra is rapidly growing its addressable market and broadening its brand appeal among digital-first audiences. With launch planned in the coming months, both companies aim to deliver a best-in-class social competition layer that reminds everyone of the joy of competition and makes every game more meaningful and rewarding for players. About Lucra Lucra provides white-label gamification software that helps brands drive visitation, build customer loyalty, and unlock new revenue. Our technology encourages your users to engage in social tournaments, group play, and peer-to-peer challenges directly within your existing experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, and more. For more information, visit opens new tab. About Playground Productions Playground Productions is a children's and family company focused on making best-in-class film, television, digital media, and video games. By leveraging the top technology, talent, and character IP, Playground creates content that celebrates the joy of play for kids and kids at heart. Playground is best known for reviving the iconic Backyard Sports franchise and remastering classic titles like Backyard Baseball '97 and Backyard Baseball '01. Learn more at opens new tab. Media Contact Michael Maddingmichael@ ### SOURCE: Lucra Copyright 2025 EZ Newswire See release on EZ Newswire
