Brands for Less CEO Toufic Kreidieh shares business lessons in new Maharat masterclass
Arabic edutainment platform, Maharat, has unveiled its latest offering — a business masterclass led by Toufic Kreidieh, who is the executive chairman and group CEO of Brands for Less Group.
Known for his strategic leadership and ability to scale businesses, Kreidieh's masterclass, entitled
Maharat, an online learning platform created by Arabs for Arabs, has been redefining education in the region by offering exclusive masterclasses led by some of the Arab world's most influential figures.
The platform covers a wide range of topics, from music and acting to makeup artistry, home cooking, and professional development.
Among its notable instructors are Ragheb Alama, Kosai Khauli, Rahma Riad, Bassam Fattouh, and Salam Dakkak, all of whom provide unique insights and hands-on expertise to learners.
A step-by-step guide for business success
The latest addition to Maharat's masterclass series, Kreidieh's programme is a step-by-step guide that covers key aspects of business development, including understanding market dynamics, setting the right goals, identifying customer needs, and building a strong foundation for sustainable growth. Drawing from his real-world experience, Kreidieh shares practical insights on what it takes to grow a successful business in the region.
'As Maharat continues to grow, our focus remains on providing our users with access to knowledge from the Arab world's most accomplished figures,' said Arman Khederlarian, CEO of Maharat.
'Toufic Kreidieh's masterclass is a game changer for ambitious entrepreneurs and anyone in the business world looking to learn what it really takes to build a successful and sustainable business. His experience with Brands for Less exemplifies strategic thinking, perseverance, and innovation, and we are excited to have him join our platform.'
As a self-made entrepreneur, Kreidieh has built Brands for Less into a billion-dollar company with operations in over seven countries and 35 cities. His influence extends beyond his own business ventures. He has also served as a guest on Shark Tank Dubai, where he has mentored and invested in up-and-coming entrepreneurs.
'I firmly believe that business success is not about luck, but about understanding the market, making smart decisions, and being willing to adapt,' said Kreidieh.
'Through this masterclass, I hope to share the lessons I've learned along the road so that others can develop businesses that are both successful and sustainable. I'm excited to support Maharat's mission in empowering and inspiring individuals across the Arab world to reach their full potential.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sharjah 24
5 hours ago
- Sharjah 24
Municipal Affairs Head praises Al Bataeh Municipal Council work
Bin Halis expressed his gratitude for the efforts made by Al Shamsi in overseeing local municipal work. He highlighted the importance of teamwork and collaboration to improve municipal services for the community . During the visit, they discussed ways to enhance cooperation and provide advanced services that meet the needs of Al Bataeh residents. A video was presented showcasing the achievements of the Al Bataeh Municipal Council, focusing on significant areas like development, housing, infrastructure, and environmental conservation, while also highlighting projects aimed at increasing green spaces. They reviewed various community initiatives and events organized by the Municipal Council in partnership with Al Bataeh Municipality and other strategic partners. Everyone recognized the importance of working together to provide the best possible services, aiming to improve the quality of life for citizens . This visit reflects Engineer Al Shamsi's commitment to keeping track of the municipal councils' progress, addressing any challenges they might face, and ensuring that excellent municipal services are provided. He praised the efforts of the Municipal Council in making Al Bataeh an appealing destination for tourism, commerce, and cultural heritage while maintaining its traditional Bedouin character and celebrating authentic Arab customs. Events like the Al Bataeh Popular Festival and national celebrations are part of their efforts to engage with the community and fulfill the vision of the Sharjah Government . Bin Halis underscored that this visit would help improve coordination among various stakeholders, which would, in turn, enhance municipal services and infrastructure in Al Bataeh. It also demonstrates the government's commitment to empowering municipal councils to better serve the community .
Dubai Eye
6 hours ago
- Dubai Eye
More than 300,000 trees planted as part of Dubai's green push
Dubai Municipality has completed a series of landscaping and afforestation projects across key roads and intersections in the first half of 2025, as part of its broader Green Dubai initiative. The projects, worth AED 190 million, covered over 3 million square metres and saw more than 300,000 trees and seedlings planted, along with expansive ground cover and flowering plants. Native species like sidr, ghaf, and neem were included, along with ornamental trees to enhance the city's visual appeal. Some of the locations transformed include intersections along Al Khail Road, Sheikh Zayed Road, and Al Khawaneej Street. Smart, sustainable irrigation systems powered by IoT technology are also part of the upgrades, ensuring efficient water use and long-term sustainability. Marwan bin Ghalita, Director General of Dubai Municipality, says the projects support the Dubai 2040 Urban Master Plan and aim to enhance the quality of life across the emirate. In a striking design touch, the intersection of Al Khail Road and Latifa bint Hamdan Street now features vertical lighting inspired by traditional Arab architecture—changing colours to mark national occasions. By the end of Q1 2025, Dubai Municipality was managing over 5.5 million trees and seedlings, 8.7 million square metres of green areas, 2 million square metres of seasonal flowers, 6.3 million square metres of ground covers, and 1.3 million linear metres of plant fencing. Dubai Municipality completes a series of landscaping and afforestation projects across major intersections and roadways in the emirate during the first half of 2025. Valued at AED190 million and covering more than three million square metres, the projects form part of the… — Dubai Media Office (@DXBMediaOffice) July 14, 2025
TAG 91.1
6 hours ago
- TAG 91.1
More than 300,000 trees planted as part of Dubai's green push
Dubai Municipality has completed a series of landscaping and afforestation projects across key roads and intersections in the first half of 2025, as part of its broader Green Dubai initiative. The projects, worth AED 190 million, covered over 3 million square metres and saw more than 300,000 trees and seedlings planted, along with expansive ground cover and flowering plants. Native species like sidr, ghaf, and neem were included, along with ornamental trees to enhance the city's visual appeal. Some of the locations transformed include intersections along Al Khail Road, Sheikh Zayed Road, and Al Khawaneej Street. Smart, sustainable irrigation systems powered by IoT technology are also part of the upgrades, ensuring efficient water use and long-term sustainability. Marwan bin Ghalita, Director General of Dubai Municipality, says the projects support the Dubai 2040 Urban Master Plan and aim to enhance the quality of life across the emirate. In a striking design touch, the intersection of Al Khail Road and Latifa bint Hamdan Street now features vertical lighting inspired by traditional Arab architecture—changing colours to mark national occasions. By the end of Q1 2025, Dubai Municipality was managing over 5.5 million trees and seedlings, 8.7 million square metres of green areas, 2 million square metres of seasonal flowers, 6.3 million square metres of ground covers, and 1.3 million linear metres of plant fencing. Dubai Municipality completes a series of landscaping and afforestation projects across major intersections and roadways in the emirate during the first half of 2025. Valued at AED190 million and covering more than three million square metres, the projects form part of the… — Dubai Media Office (@DXBMediaOffice) July 14, 2025
