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My favourite kitchen appliance just hit a record-low price for EOFY — nab the versatile KitchenAid Stand Mixer for just AU$499

My favourite kitchen appliance just hit a record-low price for EOFY — nab the versatile KitchenAid Stand Mixer for just AU$499

Tom's Guide13-06-2025
It's not easy to admit this, but I'm a girl with a lot of hobbies, and one of my favourite pastimes is baking. Even my Tom's Guide colleagues can attest that I do make some damn good sugar cookies. And while I own almost every kitchen appliance under the sun, there's only one that has really propelled my love for baking, and that's my KitchenAid stand mixer.
If you're an avid baker, adding a KitchenAid stand mixer to your arsenal is a worthy investment. While it might be more of a splurge purchase, these stand mixers can do it all, from whipping up fluffy meringues to making pastry — and in a flash, too.
KitchenAid's Artisan Stand Mixers come in a plethora of different colourways — including 2025's colour of the year, Butter — and can be used for more than just mixing and whisking. You can purchase additional attachments, like a vegetable slicer or meat grinder, making it more than just a heavy-duty mixer. The catch? KitchenAid mixers are often slapped with a hefty fee, costing the average home baker upwards of AU$800, even when they're on sale.
Right now, you can grab a KitchenAid KSM-150 Artisan stand mixer for a record-low AU$499 on Amazon — that's a massive AU$400 saving! What's even more impressive is that some of the best KitchenAid attachments are on sale too, during the maker's own 30% off EOFY sale. So if you're keen to grab an extra dough hook or beater, you can check out the full range of discounted accessories and attachments at KitchenAid's EOFY storefront.
I've rounded up my top-rated KitchenAid attachments and the mixer below — all of which I've used alongside my own KitchenAid (or hope to nab during the sale myself!).
Save AU$400Now at its best price ever on Amazon, this versatile kitchen appliance is within reach of more budget-minded shoppers. The KitchenAid KSM-150 Artisan Stand Mixer is more than just a whipping and mixing machine. When paired with additional attachments, you can slice veggies, grind meat or even make pasta — the options are endless. Available in Almond Cream, Empire Red and Matte Black under the same listing.
That said, this discount is pretty major, but you'll only get the standard mixer with the whisk, dough hook and flat beater attachments inside the box. A similar model (KSM45) is also available at KitchenAid for AU$499.
Save AU$105Arguably, this attachment isn't for everyone, but there's nothing quite like making your own pasta. You can whip up your pasta dough in the mixer, then proceed to cut it using one of the rollers in the set. You can choose from the spaghetti cutter (for finer noodles), the fettuccine cutter (for wider noodles), or use the pasta roller (for both smoothing dough and making lasagna sheets).
Save AU$73Churn your own custom ice cream creations with this fun attachment for your KitchenAid Stand Mixer. All you need to do is attach the ice cream bowl (after placing it in the freezer), pop on the dasher attachment, add in your preferred ice cream mix and churn until frozen (and delicious!). This attachment will get its fair share of use in the warmer months, so it's worth snapping up at this discounted rate. If ice cream isn't your favourite frozen treat, consider the Ice Shaver Attachment, now discounted to AU$116 from AU$179. It shaves ice to the fluffiest texture, perfect for snow cones or frozen cocktails.
Save AU$91Now, I'll be honest here — I haven't used this particular attachment, but it is on my wishlist. As an avid home baker, there's nothing more frustrating than pulling out the kitchen scales and measuring cups to accurately weigh ingredients before plunging them into the mixing bowl.
To simplify this step completely, KitchenAid has created this intuitive Sifter + Scale attachment, which does as its name suggests. All you do is plop your dry ingredients into the funnel, and it'll weigh the mix before sifting into the bowl. Plus, the scale can be used on its lonesome, so you can weigh any wet ingredients too. What a win.
Save AU$63Easily, without a doubt, this is my favourite KitchenAid attachment ever. The Slicer and Shredder set comes with three interchangeable blades for different types of slicing and grating methods. My most-used blade is the medium shredding blade, which is perfect for cheeses, cauliflower or softer vegetables. Other attachments include the coarse shredding blade for firmer foods and the slicing blade, which creates perfectly even slices.
Do note, though, if your cheese or vegetables are too soft, they will get stuck between your chosen blade and the outer body. To fix this, you'll need to remove the blade and empty any stuck food before continuing.
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Tech Diplomacy: Reshaping Global Power Dynamics?
Tech Diplomacy: Reshaping Global Power Dynamics?

EVN Report

time4 days ago

  • EVN Report

Tech Diplomacy: Reshaping Global Power Dynamics?

When Denmark appointed Casper Klynge as the first tech ambassador to Silicon Valley, it wasn't just a novel diplomatic move, it helped launch the concept of 'tech diplomacy', a new frontier in international relations. But is this the beginning of a transformative shift in global power dynamics, or a symbolic gesture in an increasingly digital world? Evolution of 'Tech Diplomacy' Foreign policy is undergoing profound transformation, making active engagement with technology crucial for states to remain effective global players. The Fourth Industrial Revolution, driven by technological advancements, is advancing rapidly. Tech giants like Google, Amazon, Meta and Microsoft now influence international norms and regulatory landscapes with a reach that rivals, and in some cases surpasses, that of traditional state actors. In this fluid era, a new arms race centered on technological advancement is emerging between nations, reshaping their international relationships. Traditional diplomatic attachés struggle to keep pace with rapid technological change. In response, governments are appointing tech, digital and cyber diplomats to assert influence in the digital realm. Though these roles have distinct definitions, they are commonly grouped under the single umbrella term of 'tech diplomacy.' Techplomacy, Denmark's term for 'tech diplomacy', reflects the country's goal to establish a presence and gain access to major tech corporations, ensuring it has influence in shaping global technological trends. Based in Silicon Valley, the Danish tech ambassador focuses on regulatory matters, cybersecurity, and expanding Denmark's soft power in developing countries. The role also provides early insight into emerging technologies, enabling it to assess risks and collaborate with the private sector on national defense priorities including cybersecurity, data protection, and digital infrastructure. A key objective is to engage directly with companies responsible in these domains, such as Microsoft for tech ethics, OpenAI for AI governance, and Cisco Systems for digital infrastructure. Alongside these bilateral efforts, multilateral and community-based tech diplomacy approaches are also gaining momentum. The Tech Diplomacy Network and NASA's Artemis Accords exemplify this trend. These platforms bring together governments, civil society, academia, and the tech industry to collaborate in both technological and geopolitical spheres. They promote international cooperation in space by establishing standards for transparency, sustainable space exploration, and shared regulatory frameworks. These initiatives demonstrate how tech diplomacy is evolving beyond bilateral engagements into broader, more inclusive models that address shared global challenges and ambitions. 'To put it bluntly,' Casper Klynge stated , referring to the vital alliance between technology and diplomacy, 'there is a need to stick together because any alternative is quite frightening.' Others Soon Followed: UK, China, UAE Joe White, the UK's former tech envoy to Silicon Valley, described his role as a clear signal that Britain was reasserting itself on the global stage. The UK sees tech envoys as a way to deepen ties with the tech industry, attract investment, influence regulatory frameworks, and support national defense strategies. Building on this approach, the government later appointed James Cleverly as tech envoy to the Indo-Pacific to strengthen partnerships with India and South Asia, broadening the UK's global tech presence. China offers another illustration, with tech envoys deployed to nearly 50 countries under its Ministry of Science and Technology (MOST). These envoys carry out 'standard' responsibilities: monitoring technological advancements, identifying investment opportunities, and promoting collaborations beneficial to China. Additionally, Jin Zhuanglong was appointed as a special tech envoy to President Xi Jinping, participating in various tech related events, highlighting the important role of technological influence in China's foreign policy. Not all tech diplomacy is formal, however. In the Gulf, the UAE has bypassed official tech envoys in favor of strategic investments. Sheikh Tahnoon bin Zayed Al Nahyan, the UAE National Security Adviser and Deputy Ruler of Abu Dhabi, chairs G42 , an AI and cloud computing company in Abu Dhabi, and MGX , an AI and advanced technology investor, and directs major investments in AI infrastructure and development, including partnerships with global tech giants like Microsoft, which has contributed $1.5 billion. The initiatives range from Arabic-language AI systems and climate technology solutions with NVIDIA (a global leader in AI and GPU technologies), to the establishment of data centers. Through these efforts, the UAE extends its influence and positions itself as a key player in the emerging global AI order. Armenia's 'Quiet' Strategy Diplomacy isn't always about official titles. Sometimes, a nation's influence is shaped by the quiet power of expertise and global networks. In the early 17th century, when Shah Abbas I of Persia relocated thousands of Armenians from Julfa to a newly established district in Isfaha, called New Julfa. This wasn't simply displacement––it was a calculated political strategy. The Armenians possessed valuable skills the Safavid Empire desperately needed: expertise in long-distance trade, silk cultivation, and textile production. Through their extensive commercial networks, they became essential in strengthening Persia's global economic position. In exchange, they were granted autonomy, religious freedom, and exclusive trade privileges. This episode shows how a small, skilled community—armed with knowledge rather than military might—can rise to diplomatic prominence. It's a legacy that continues in new forms today. Armenia is working to gain recognition as a regional tech hub. Organizations like the Union of Advanced Technology Enterprises ( UATE ) lead this effort, aiming to transform Armenia into a 'high-tech powerhouse.' Through initiatives in business development, education, and international expansion, Armenia's approach relies heavily on collaboration. UATE strengthens Armenia's global tech presence indirectly through Armenia-founded companies and international partners. By aligning with tech diplomacy, Armenia leverages diaspora and international partnerships as multipliers of influence, ensuring a seat at the table without having to build it alone. With significant diaspora communities in Los Angeles and San Francisco, Armenia benefits from influential diaspora-led companies––a form of 'diaspora diplomacy.' Startups like ServiceTitan , Picsart , and Krisp AI serve as informal tech ambassadors, connecting Armenia to international markets, investments, resources, and recognition. Even without official tech diplomats, this strategy allows Armenia to leverage its voice through global corporations. A prime example is the recent partnership between NVIDIA, Firebird (a tech company driving innovation in Armenia), and the Armenian government. This collaboration includes a $500 million investment to establish AI factories in the country. Beyond creating a regional supercomputing AI hub and data processing center, this initiative showcases Armenia's active participation in global AI advancement and confirms its position as a regional center for innovation and technology. The Armenian Virtual Bridge , launched in 2020 by the Ministry of High-Tech Industry and AGBU Silicon Valley, was an early attempt to formalize connections between tech communities in Armenia and Silicon Valley. The program aimed to connect Armenian tech startups with international ecosystems through incubation, acceleration, and mentorship opportunities. Despite its early promise, supporting 15 startups and partnering with Draper University, the initiative failed to develop into a sustained platform. This case serves as a warning that without sustainability, the full potential of diaspora and global tech collaboration remains unrealized. Yet, relying solely on diaspora ties may not be enough in a competitive global landscape where major tech firms prioritize large markets. The key challenge is balancing informal networks with the need for an official presence and a clear strategic direction. The Diplomatic School of Armenia, operating under the Ministry of Foreign Affairs of Armenia, increasingly focuses on equipping diplomats with technological knowledge. This ensures representation in global tech policy discussions and advocacy for national interests. Armenia's recent joining of the 'Artemis Accords' demonstrates the country's growing engagement in tech diplomacy—a strategic priority area. Additionally, public-private initiatives like the nationwide flagship edtech program Armath and the Center for Creative Technologies TUMO are gaining international recognition. These programs have already become tools of Armenia's soft power in the global tech and education landscape, projecting the country's influence and values worldwide. 'The Game Is Changing, Whether We're Ready or Not' Emerging technologies are becoming as influential as politics. 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My favourite kitchen appliance just hit a record-low price for EOFY — nab the versatile KitchenAid Stand Mixer for just AU$499
My favourite kitchen appliance just hit a record-low price for EOFY — nab the versatile KitchenAid Stand Mixer for just AU$499

Tom's Guide

time13-06-2025

  • Tom's Guide

My favourite kitchen appliance just hit a record-low price for EOFY — nab the versatile KitchenAid Stand Mixer for just AU$499

It's not easy to admit this, but I'm a girl with a lot of hobbies, and one of my favourite pastimes is baking. Even my Tom's Guide colleagues can attest that I do make some damn good sugar cookies. And while I own almost every kitchen appliance under the sun, there's only one that has really propelled my love for baking, and that's my KitchenAid stand mixer. If you're an avid baker, adding a KitchenAid stand mixer to your arsenal is a worthy investment. While it might be more of a splurge purchase, these stand mixers can do it all, from whipping up fluffy meringues to making pastry — and in a flash, too. KitchenAid's Artisan Stand Mixers come in a plethora of different colourways — including 2025's colour of the year, Butter — and can be used for more than just mixing and whisking. You can purchase additional attachments, like a vegetable slicer or meat grinder, making it more than just a heavy-duty mixer. The catch? KitchenAid mixers are often slapped with a hefty fee, costing the average home baker upwards of AU$800, even when they're on sale. Right now, you can grab a KitchenAid KSM-150 Artisan stand mixer for a record-low AU$499 on Amazon — that's a massive AU$400 saving! What's even more impressive is that some of the best KitchenAid attachments are on sale too, during the maker's own 30% off EOFY sale. So if you're keen to grab an extra dough hook or beater, you can check out the full range of discounted accessories and attachments at KitchenAid's EOFY storefront. I've rounded up my top-rated KitchenAid attachments and the mixer below — all of which I've used alongside my own KitchenAid (or hope to nab during the sale myself!). Save AU$400Now at its best price ever on Amazon, this versatile kitchen appliance is within reach of more budget-minded shoppers. The KitchenAid KSM-150 Artisan Stand Mixer is more than just a whipping and mixing machine. When paired with additional attachments, you can slice veggies, grind meat or even make pasta — the options are endless. Available in Almond Cream, Empire Red and Matte Black under the same listing. That said, this discount is pretty major, but you'll only get the standard mixer with the whisk, dough hook and flat beater attachments inside the box. A similar model (KSM45) is also available at KitchenAid for AU$499. Save AU$105Arguably, this attachment isn't for everyone, but there's nothing quite like making your own pasta. You can whip up your pasta dough in the mixer, then proceed to cut it using one of the rollers in the set. You can choose from the spaghetti cutter (for finer noodles), the fettuccine cutter (for wider noodles), or use the pasta roller (for both smoothing dough and making lasagna sheets). Save AU$73Churn your own custom ice cream creations with this fun attachment for your KitchenAid Stand Mixer. All you need to do is attach the ice cream bowl (after placing it in the freezer), pop on the dasher attachment, add in your preferred ice cream mix and churn until frozen (and delicious!). This attachment will get its fair share of use in the warmer months, so it's worth snapping up at this discounted rate. If ice cream isn't your favourite frozen treat, consider the Ice Shaver Attachment, now discounted to AU$116 from AU$179. It shaves ice to the fluffiest texture, perfect for snow cones or frozen cocktails. Save AU$91Now, I'll be honest here — I haven't used this particular attachment, but it is on my wishlist. As an avid home baker, there's nothing more frustrating than pulling out the kitchen scales and measuring cups to accurately weigh ingredients before plunging them into the mixing bowl. To simplify this step completely, KitchenAid has created this intuitive Sifter + Scale attachment, which does as its name suggests. All you do is plop your dry ingredients into the funnel, and it'll weigh the mix before sifting into the bowl. Plus, the scale can be used on its lonesome, so you can weigh any wet ingredients too. What a win. Save AU$63Easily, without a doubt, this is my favourite KitchenAid attachment ever. The Slicer and Shredder set comes with three interchangeable blades for different types of slicing and grating methods. My most-used blade is the medium shredding blade, which is perfect for cheeses, cauliflower or softer vegetables. Other attachments include the coarse shredding blade for firmer foods and the slicing blade, which creates perfectly even slices. Do note, though, if your cheese or vegetables are too soft, they will get stuck between your chosen blade and the outer body. To fix this, you'll need to remove the blade and empty any stuck food before continuing.

AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations
AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations

Korea Herald

time12-06-2025

  • Korea Herald

AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations

Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies SEOUL, South Korea and SEATTLE, June 13, 2025 /PRNewswire/ -- PulseAd, the AI-powered retail media platform, today announced its US market entry with Seattle operations. The move targets the rapidly growing $280 billion retail advertising market, where PulseAd's technology has already delivered 99% increases in new customer acquisition for retail brands. Strategic Market Entry Targets Retail Media Boom Founded in March 2024, PulseAd has established its US headquarters in Seattle to capitalize on the retail media explosion reshaping digital advertising. With retail media generating over $150 billion in 2024 and projected to reach $280 billion by 2027, PulseAd's timing addresses the critical need for sophisticated campaign optimization tools. "We're entering the North American market with technology that has demonstrated measurable results during the most competitive shopping periods," said David Yun, CEO of PulseAd. "Our Seattle presence enables us to work directly with US retailers as retail media becomes the third major wave in digital advertising, following search and social." Proven Results Challenge Industry Giants PulseAd's clients, including a global electronics giant and prominent K-Beauty brands expanding into North American markets, have achieved performance improvements that exceed industry benchmarks: These results position PulseAd's AI-first approach as a direct challenge to billion-dollar US AdTech giants retrofitting AI capabilities into legacy platforms. AI-First Platform Disrupts Traditional AdTech PulseAd differentiates itself through a comprehensive managed service approach that redesigns campaign management from the ground up. Unlike traditional agencies managing campaigns manually or existing platforms requiring extensive in-house expertise, PulseAd directly manages campaigns using AI-driven processes built specifically for retail media optimization. "Most US players are either traditional agencies without technology depth or legacy platforms adding AI features to existing infrastructure," explained Yun. "We've architected our entire platform around AI from day one, similar to how Tesla built electric vehicles from scratch rather than converting combustion engines." The platform integrates Amazon, Google, Meta, and TikTok, allowing retailers to manage and compare performance across all channels in one unified dashboard—critical as brands increasingly use external media to drive marketplace sales. Leadership Team and Technology Expansion PulseAd's leadership combines proven e-commerce and advertising technology expertise. CEO David Yun previously managed $1.3 billion in annual GMV at a major e-commerce platform(Kakao) and served as APAC Sales Director for a Silicon Valley advertising platform. CTO Kyle Choi brings engineering expertise in scalable data infrastructure, while COO Jay Kim contributes advertising operations experience from Google and other major AdTech companies. Building on existing integrations, PulseAd plans to add support for major US platforms including Walmart, Target, and Instacart during the second half of 2025. The company is also developing "Pulsy", an AI assistant tool for campaign optimization and performance analysis. Capturing Massive Market Opportunity The US e-commerce advertising market represents unprecedented opportunity, with retail media as the fastest-growing segment. Amazon alone generates over $50 billion in annual advertising revenue, while platforms including Walmart and Target rapidly scale their advertising offerings with double-digit growth rates. "Retail media provides superior attribution and ROI measurement compared to traditional digital channels," said Yun. "Brands are shifting significant budgets from search and social to retail media because they can directly measure sales impact rather than just engagement metrics." PulseAd's expansion follows a systematic approach: the company will connect with major North American platforms beginning during the second half of 2025, focusing on maximizing advertising performance through AI-driven optimization and transforming marketer workflow efficiency. About PulseAd PulseAd provides AI-powered e-commerce advertising solutions as a retail media platform. As an Amazon Verified Partner and the first Korean company to achieve this status, PulseAd helps retailers optimize advertising performance across multiple platforms, serving brands in beauty, electronics, lifestyle, and consumer goods categories.

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