Sioux Falls' own HGTV stars are back for a third season
Get ready for even more South Dakota rustic, cowhide and bold design concepts, because Chelsea and Cole DeBoer not only return for season 3 of HGTV's 'Down Home Fab' on May 27, but also launch the much-anticipated online store.
The season 3 premiere of 'Down Home Fab' will air at 7 p.m. Central Standard Time.
As far as what to expect from the show's third season, the eight, one-hour-long episodes will feature warmer tones, more contemporary but still rustic styles and a few major milestones.
'We've been saying contemporary, because it's another spin on South Dakota glam. I don't really love glam, glam as much,' Chelsea DeBoer said. 'I think I like comfortable, lived in, warm and a little rustic flair.'
And the DeBoers say they feel even more confident and 'true to themselves' in their design style and in the HGTV series spotlight compared with the first two seasons.
'Season one was like, we're on a new network, so it's kind of like the first day of high school," Cole DeBoer said. "You're worried about the group of mean girls, because it's a new audience who doesn't know you yet."
Despite that, when season one debuted in early 2023, it attracted more than 6 million viewers and became HGTV's highest-rated freshman series since May 2022, which prompted a rare mid-season renewal,' according to HGTV.
Season two topped those numbers and then some with a total of 7.3 million viewers in 2024.
'We just had a lot more fun this year, and we were like our true selves. We were confident, we were just having a lot of fun with it,' Cole DeBoer said in a previous Article Leader article. 'We also did the biggest project we've ever done."
A few of those projects include the DeBoers taking on commercial spaces in the area.
More: Is 'Down Home Fab' SD's 'Fixer Upper?' Sioux Falls' HGTV celebs are putting city on the map
'We're so excited for everyone to see this season, because it does feel different than the others, like we definitely went outside of our normal box,' Chelsea DeBoer said.
The premiere opens with a single mother with health struggles who greatly needs a redesign that will function well for her home office and her three kids. In the meantime, the couple preparing for the grand opening of their brick-and-mortar, Down Home by DeBoers, in July 2024 in Tea, despite a few setbacks.
The DeBoers recently celebrated the store's one-year anniversary in March.
More: HGTV 'Down Home Fab' stars celebrate one year of brick-and-mortar store in Tea
'We say all the time that we want to do this show forever,' Chelsea DeBoer said. 'It means so much to us, and we're just having the best time.'
While filming season three of 'Down Home Fab,' Chelsea and Cole DeBoer were simultaneously traveling to Grantville, Utah, near Salt Lake City, to star in season six of the HGTV series 'Rock the Block,' which premiered April 14.
'Rock the Block's' season finale airs 8 p.m. Central Standard Time on May 26.
The DeBoers said they felt somewhat reluctant at first to star in the show, between raising their family, opening the store and filming 'Down Home Fab' at the same time.
'It was also very intimidating. I mean, being the network's biggest show, and you're on it with some original members that we've looked up to,' Cole DeBoer said.
Through much organization and planning, the DeBoers were able to rise to the challenge, and they said they are both glad they did and are proud of what they accomplished with their house remodel.
'It was just so cool. Like Ty Pennington, I've watched 'Extreme Home Makeover' when I was little, and so just to be around there, it felt like an out-of-body experience, ' Chelsea DeBoer said.
This season, two veteran design teams return to the block challenge to face off against two rookie design duos — one of which being the DeBoers. During six weeks, each team competes to transform the interior and exterior of four identical blank-slate homes within a limited budget of $250,000. The team with the highest home appraisal earns bragging rights and a street named after them.
New this season, judges will tour the homes without the design teams present, keeping each team's work anonymous. Additionally, the weekly judges will remain a surprise until judging actually begins.
'Viewers expressed blind judging would be fairer to the teams competing — and we heard them,' said Jodi Scheer, executive producer of 'Rock the Block.'
Both television shows will be available to stream the next day on Discovery+ and Max.
But fans of the show have been yearning to shop the DeBoers' collection from their store, Down Home by DeBoers.
On May 27, that wait will be over.
The DeBoers said earlier this year the No. 1 goal for 2025 is to get an online store up and running so people from all over the world can browse decor, kitchen items, furniture and more for their homes.
'The most asked question we get is, 'Will you have an online store?' and it's happening,' Chelsea DeBoer said via social media.
And the countdown on shopdh.com continues to tick to the second.
Orders made the week of the launch may receive a special note of thanks from the DeBoer family.
As the dust settles after Chelsea and Cole DeBoers' bustling schedule of filming two television series and opening their first brick-and-mortar, the couple wants to keep the momentum going.
'We have so many goals on our list,' Chelsea said.
'I'm thinking about becoming a doctor,' Cole joked.
As for the question of a season four of 'Down Home Fab,' the DeBoers are eager and open to the opportunity, should it be renewed.
'And I love being able to work with my wife every day,' Cole DeBoer said. 'In the meantime, we love the chaos.'
And the support from the community, they said, is one of the things that drives them.
'We feel so grateful for the support we've had in Sioux Falls, and the amount of people that come up to us when we're out, that watch us on both of our shows,' Cole DeBoer said. 'We just love Sioux Falls.'
Vanessa Carlson Bender is the real estate and development reporter for the Sioux Falls Argus Leader. Reach her at vbender@gannett.com.
This article originally appeared on Sioux Falls Argus Leader: Season 3 of HGTV's 'Down Home Fab' premieres South Dakota home
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