Supreme x GOODENOUGH Spring 2025 Collaboration

Hypebeast

02-06-2025

Supremeis launching a newSpring 2025collaboration withGOODENOUGH, the seminal Japanese clothing brand established in 1990 by streetwear godfatherHiroshi Fujiwara. GOODENOUGH, which laid the foundation for contemporary Japanese street fashion, was born from Fujiwara's cross-cultural immersion in early '80s London punk and New York hip-hop culture.
Fujiwara founded GOODENOUGH, blending diverse influences like punk, hip-hop, BMX, skateboarding, and luxury fashion with a refined sensibility. The brand became known for high-quality, utilitarian garments with intelligent graphics, limited quantities, and luxury pricing – a blueprint for the modern streetwear market. This approach profoundly impacted emerging designers likeJun Takahashi(UNDERCOVER) andNigo(A Bathing Ape), who Fujiwara mentored. Despite its influence, Fujiwara ceased GOODENOUGH operations in the late '90s to focus on smaller design projects.
The new Supreme x GOODENOUGH Spring 2025 collection features a comprehensive range of apparel and accessories, including an MA-1 Jacket, Patchwork Jacket, Sweater, Patchwork Shirt, Crushed Rayon Shirt, Thermal, S/S Top, Hooded Sweatshirt, Patchwork Pant, Military Pant, Short, two T-Shirts, 6-Panel, Camp Cap, and Crusher. The pieces revive the GOODENOUGH branding, combining Fujiwara's design ethos with Supreme's staple skate-inspired silhouettes. A standout piece from the collection is aNike Air Force 1 Low, made exclusively for Supreme. This special edition features a full-grain leather upper, perforated leather toe panel, DURAPLUSH lining, co-branded footbed, embroidered and debossed logos, a ponyhair Swoosh and printed logos on translucent outsoles. The shoe will be available in a single colorway.
Look out for the Supreme x GOODENOUGH collaboration to roll out via the brand'swebstoreand brick-and-mortar locations on June 5 and available in Asia on June 7.