Biologique Recherche pops up in NYC
The SoHo location brings Biologique Recherche's cult-favourite products to Manhattan shoppers in a dedicated retail space for the first time. Inside, customers can shop the brand's full range of skincare products and experience its skin analysis technology. Dubbed the Skin Instant Lab, the diagnostic tool captures an in-depth, real-time snapshot of each customer's skin and is designed to monitor changes over time.
Once a customer has a skin analysis completed via the Skin Instant Lab, visitors will be guided by in-store Skin Experts through Biologique Recherche's signature three-step methodology: the Diagnostic Stage, Initialization Stage, and Treatment Stage.
Looking ahead, the location is set to become a hub for skincare education and community engagement. A rotating calendar of events and activations, including interactive masterclasses hosted by Biologique Recherche experts and panel discussions with industry leaders, will offer a deeper dive into the brand's professional skincare philosophy.
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Luxury French skincare brand Biologique Recherche has opened its first-ever brand-owned New York City pop-up store in SoHo, located at 132 Greene Street. The SoHo location brings Biologique Recherche's cult-favourite products to Manhattan shoppers in a dedicated retail space for the first time. Inside, customers can shop the brand's full range of skincare products and experience its skin analysis technology. Dubbed the Skin Instant Lab, the diagnostic tool captures an in-depth, real-time snapshot of each customer's skin and is designed to monitor changes over time. Once a customer has a skin analysis completed via the Skin Instant Lab, visitors will be guided by in-store Skin Experts through Biologique Recherche's signature three-step methodology: the Diagnostic Stage, Initialization Stage, and Treatment Stage. Looking ahead, the location is set to become a hub for skincare education and community engagement. A rotating calendar of events and activations, including interactive masterclasses hosted by Biologique Recherche experts and panel discussions with industry leaders, will offer a deeper dive into the brand's professional skincare philosophy.
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French Expression of the Day: Affection longue durée
Why do I need to know affection longue durée? Well, you don't want to get the wrong end of the stick if your GP mentions it. What does it mean? Affection longue durée – pronounced affec-syon long dyour-ray - might sound like it's a long-lasting friendship or a romantic entanglement that goes on for a long time. But in fact in French affection is a tricky word - it can be used in the same way as in English to mean feeling warm, friendly or loving towards a person. Un sentiment d'affection or un sens d'affection would describe the feeling. But une affection means an ailment or a medical condition. Advertisement On its own its not very commonly used - une maladie or un malaise would be more common for talking about medical conditions in daily life. But the phrase affection longue durée - literally translating as a long-lasting illness - has a very specific meaning. Often referred to by the initialisation ALD, it is the umbrella term for a range of long-term or chronic conditions that require prolonged treatment - ranging from diabetes and asthma to stroke and heart disease, taking in illnesses such as Parkinson's or Alzheimer's, and paraplegia. It also takes in infertility treatments for women, celiac disease and help for deaf children. The definition is important because a nyone with a recognised ALD may be entitled to up to 100 percent of the cost of related care covered by the healthcare system. In fact, there's a list – known as the ALD 30 – of conditions that qualify for this level of reimbursement. It's a non-exhaustive list, as today additional conditions are recognised as requiring care lasting more than six months. Having an ALD may also entitle you to certain benefits or financial aid, so if you have an illness that you think qualifies you, it's well worth talking to your doctor about getting the official ALD designation. Use it like this Pour faire reconnaître une maladie comme affection de longue durée, vous devez consulter votre médecin traitant – To have a condition recognised as a long-term illness, you must consult your GP.
