Monsoon deals drive travel surge as airlines, hotels tap off-season demand
Travel platforms
, accommodation providers, and airlines are offering monsoon sales to push travel in a typically lean season, looking to capitalise on improved sentiment following a gradual easing of geopolitical turmoil.
Several factors including unrest in top
holiday destinations
like Kashmir and broader geopolitical concerns had prompted a section of travellers to postpone their holiday plans this summer. This pent-up demand seems to be spilling over into the monsoon season.
Flight bookings have surged 25-30% YoY for certain destinations, said ixigo.
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This rise is for destinations such as Port Blair, Tirupati, Udaipur, Coimbatore, and Dehradun, said Rajnish Kumar, group co-CEO at the travel booking platform.
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Kumar said attractive monsoon offers by airlines and hotels are encouraging travellers to explore off-season getaways.
India's largest airline
IndiGo
launched a monsoon sale from June 24-29, offering promotional fares for select domestic sectors and some international routes sectors, subject to inventory availability.
Tata Group-owned
Indian Hotels Company
(IHCL) launched monsoon offers for Goa and Kerala. 'We are seeing occupancies of 85% till the end of this month for our hotels in Goa while average daily rates are slightly compressed compared to last year,' said Ranjit Phillipose, senior vice president, operations, Goa, at IHCL.
Rental luxury home provider Saffron Stays is seeing a 30-35% growth over last year across regions like the Western Ghats, though demand in North India is flat, said founder Devendra Parulekar.
'With stock markets rebounding and July having more long weekends, we are expecting a 40% growth pan India by the end of the season,' he said.
Bus bookings to popular monsoon destinations are also on the rise--like Bekal in Kerala seeing bookings double in July from a year earlier, said Rohit Sharma, COO of AbhiBus. 'Destinations such as Ooty, Coimbatore, and Wayanad are also seeing strong interest with an average 30% year-on-year uptick in bus bookings,' he said.
Manoj Chacko, MD and CEO of FLY91, said the Goa-headquartered budget airline announced its monsoon ticket offer following the state government's decision to attract tourists during this lean season.
The airline is offering discounted flights connecting Goa with Hyderabad, Jalgaon, Agatti, Pune, Sindhudurg, and Solapur. 'Sales have improved over the same period over last year,' said Chacko.
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