Latest news with #2025GlobalF1FanSurvey
Yahoo
02-07-2025
- Automotive
- Yahoo
JA on F1 podcast: Examining the Global F1 Fan Survey results
This week we get behind the numbers to find out what fans think of Formula 1, as the 2025 Global F1 Fan Survey is launched, ahead of the British Grand Prix. Listen here. Over 100,000 respondents took part from 186 countries. Fans were self-selecting, so this isn't a complete picture of all F1 fans worldwide, but what it does show is that F1 is managing the juggling act of attracting new audiences, while keeping its long-standing supporters on board. And the responses show there is quite a bit of common ground between the two cohorts, not least that the sporting product of F1 is the most important element for both. Advertisement We also look at the box office numbers for the opening weekend of F1 The Movie and ask what it means for the championship. And we'll hear from the newest team principal on the grid, Graeme Lowdon, about why Cadillac will be operating out of both the US and the UK when it enters F1 next season. You can watch the full YouTube video on the Autosport YouTube Channel. Joining James Allen in the studio to talk through all of these topics are Editor-in-Chief Ben Hunt and F1 writer Emily Selleck. To view the highlights of the Global F1 Fan Survey and to also download the white paper, follow this link. Advertisement Read Also: How Gen Z women are powering the next wave of F1 fandom Staying Power: F1's new, young fans are committed for the long haul America's F1 ascent: New fan survey confirms surge in US support for F1 Don't miss the chance to compete against our expert writers on Motorsport's hugely popular F1 Fantasy League. Send your comments or questions to: @jamesallenonf1 on X or jamesallenonf1@ To read more articles visit our website.
USA Today
01-07-2025
- Automotive
- USA Today
Formula 1's popularity rising in US, survey shows series growing presence
The new survey revealed Formula 1 has a growing fanbase among younger and female audiences, as well in the U.S. In recent years, Formula 1 has attempted to build a foundation of fandom in the United States. Newly released data appears to show it's succeeding. F1 and Motorsport Network released the 2025 Global F1 Fan Survey on July 1, giving an insight on how the sport's popularity is growing. The survey, which was based on more than 100,000 responses from "highly engaged" fans in 186 countries, found F1 has a growing fanbase among younger and female audiences, as well in the U.S. Most respondents came from the U.S. and although the majority of F1's fanbase is in Europe, the U.S. "stands out for accelerating fan growth, especially among younger, digital-first audiences." The survey reported 70% of Gen Z respondents engaged with F1 content daily, while 40% of the American demographic follow drivers instead of teams. Of those in the U.S., 73% of people said they plan to attend a race in the future. As a whole, 94% of people said they plan to follow F1 in the next five years, and 61% engage with its content daily. 'This study shows that fans are increasingly following Formula 1 for the stories and the many opportunities to engage with the sport, and then they're becoming hooked on the fantastic racing," F1 president and CEO Stefano Domenicali said in a statement. "The sport is embedded in culture now, via streaming, storytelling, and social media, and that's helping more people connect. There has no doubt been a concentrated effort by Formula 1 to draw more U.S. fans. Motorsport reported in April that F1 estimates there are roughly 52 million fans in America, which is a 10% increase from 2024. The Netflix show "Formula 1: Drive to Survive" has played a big part as its given people a behind-the-scenes look of the drivers as they embark on the season. For much of Formula 1's World Championship season, the only race in the U.S. was the United States Grand Prix, held in Austin, Texas, since 2012. Then F1 introduced the Miami Grand Prix in 2022 and the Las Vegas Grand Prix the following year. The newest two races in the U.S. have been successful, with the one in Miami taking place around the Miami Dolphins' Hard Rock Stadium and the Las Vegas race wrapping around the city's iconic strip. The plan is to keep the races part of the F1 calendar for years to come. F1 announced in May the Miami Grand Prix will remain on the F1 calendar through 2041 – a major announcement by the organization ahead of the fourth annual Miami race. The viewership numbers have supported it as well. ESPN said the 2024 Formula 1 World Championship season reached nearly 30 million fans across its platforms and the average race viewership tied with 2023. In May, the famed Monaco Grand Prix had its largest live U.S. television audience ever with an average of 2.3 million viewers tuned in to the race-only portion of the broadcast, ESPN said.
