Latest news with #A.PRESSE
Hypebeast
24-06-2025
- Business
- Hypebeast
A.PRESSE: Subtlety as Disruption
operates with a somewhat muted aesthetic. Why do you think simplicity resonates with today's audience? People are exhausted by external validation. In a capitalist economy, 'likes' have become a new form of currency, encouraging individuals to operate like media entities. More and more, people are beginning to feel that this comes at a significant cost. Rather than being shaped by others, they feel the need to shape themselves, which naturally leads to a preference for simplicity. Your designs incorporate modern elements into classic American menswear. How do you strike that balance in your design process? Are there any items or periods that have particularly influenced you? I'm not fond of the way the word 'fashion' is commonly used today, but I do believe that people always have a certain mood or feeling. This feeling isn't centered around individuals. It emerges from the flow of the world itself, which is different from fleeting trends. Since clothing is worn by people living in the present, I do consciously consider the 'now.' However, I also believe that what we create shouldn't be confined to the present moment—it should be something that transcends time. I've learned from classic craftsmanship, culture, and historical context, so I make sure not to lose sight of those influences. That's why I avoid exaggerated expressions of a specific era. I'm particularly influenced by the mid-century period and earlier. I believe that all true originals existed before the 1960s, with roots tracing back even further. Each decade, including the 1950s, has its own unique appeal, but ultimately, everything happening today is a repetition of the past. History has never been interrupted, so the deeper you trace it, the more you realize that clothing, politics, religion, and economics are all interconnected, shaping the way we think about design. You've mentioned your appreciation for French vintage brands like Hermès and Charvet. How do they influence your work? Even if the country is different, the perspective remains the same. Of course, environments and cultures vary, and their historical roots differ as well, but I view them all from a neutral standpoint.
Hypebeast
19-05-2025
- Entertainment
- Hypebeast
A.PRESSE Teases Second SS25 Drop in New Lookbook
The quickly rising Japanese luxury menswear expanding on its SS25 collection with a new installment slated for mid-June. In a pared-back studio shoot characteristic of the highly garment-focused label, founder Kazuma Shigematsu's detailed work comes to life in a synthesis of vintage sportswear, military-inspired designs, and clean tailoring. Instead of separating these garments by category, looks combine crisp materials with patinated workwear fabrics, and high style with a casual sensibility — all in a careful balance that seems natural to the label. Worn over a cashmere high-gauge turtleneck, perhaps one of the most luxurious pieces is the Leather Coach Jacket, shown in black with a smooth lustre. In this look, high-end meets casual with the addition of the brand's basics, including navy Vintage Sweat Pants and the Vintage Zip Hoodie. Elsewhere, a washed silk two-piece charcoal suit is worn over a heavily washed emerald Navy-inspired hoodie and another wool turtleneck. The label also shows a double-breasted wool suit with impressive tailored details around the collar, which is worn with a plain white t-shirt, the 1st Type light wash vintage denim jacket, and retro sneakers. Other standouts include the red-hued Vintage Hunting Jacket, which features a short waist cut and wrinkly washed finish. Elsewhere, the Vintage Suede Leather No.213 Jacket's golden taupe hue is amplified by the Vintage Sweatshirt, dyed into an exuberant turquoise. The second SS25 collection is set to launch on June 14 at and select retailers.
