Latest news with #ASAPP
Forbes
4 days ago
- Business
- Forbes
Choosing A Generative AI Vendor: What To Know To Keep Your Data Safe
Khash Kiani leads security and trust at ASAPP, safeguarding enterprise AI. Generative AI is everywhere—automating emails, analyzing contracts and streamlining work. But here's the catch: Many of these tools need access to your most confidential data. That means the process of choosing a vendor is as much about security and risk as it is about features and price. If you're considering a generative AI provider that will touch sensitive data such as customer records, internal documents and financials, great demos aren't enough. You need to ask direct, difficult questions about how your data is handled, stored and protected before moving forward. Understand The New Wave Of AI Risks Everyone is familiar with the word 'cybersecurity.' Fewer people are talking about the novel kinds of threats that generative AI brings to the table. One of the most serious is 'prompt injection.' Prompt injection is relatively new and not always obvious. It happens when someone manipulates the AI's input to change what it does behind the scenes. With traditional deterministic software, security reviews and testing can spot most problems and vulnerabilities. With generative AI, those same tests might miss subtle risks. A well-written adversarial prompt buried in customer comments could bypass your controls. Worse, different AI agents might talk to each other in ways you never expected, creating more opportunities for data to leak or rules to break. Data poisoning is another unique problem. If someone deliberately feeds misleading or malicious information to the AI or manipulates the backend knowledge-base articles and context sources, the system could learn something harmful, behave incorrectly or even reveal fragments of private data later on. The best way to stay ahead of these risks is to ask vendors how they handle novel threats like prompt injection and data poisoning. You want to hear real mitigation strategies and safety guardrails, not just the usual 'we take security seriously.' Where Does Your Data Go—And Who Can See It? Many assume their information stays in their control, but that's not usually the case. Some vendors process everything locally on their infrastructure, while others send your data to their subprocessors for processing. It's essential to ask the vendor: • Will any of my data be transferred outside your organization for processing or storage? • Do you keep copies of my data, and if so, for how long and for what purpose? • Who at your company (or your partners) can access my data and under what circumstances? If you're in a regulated industry like finance or healthcare, or you operate in a country with strict data laws, these questions aren't optional. Some vendors provide private or on-premise deployments, which can help maintain tighter control over your information. Others rely purely on the cloud, which may have implications for compliance and security. What's The Fine Print On Data Ownership? Handing data to an AI system shouldn't mean giving up your rights to that data. Yet, some providers use vague language that essentially grants them 'model improvement' clauses in their contracts, giving them license to use your confidential information to train or refine their products. Don't accept vague language. Insist on clear terms that explicitly state that you retain ownership over all inputs and outputs, the vendor can't use your business data for unrelated AI training and you can choose to delete your data permanently if you stop using the service. If the provider can't give you these protections, it's time to reevaluate. How Secure Is The Platform? Generative AI is a natural target for cyber criminals. A weak link here can open the gates to customer data loss, intellectual property theft or even tampered outputs. Some basics to confirm with your vendor: • Are all data transmissions and storage encrypted? • Is there a redaction capability to remove sensitive data prior to storage? • Does the platform support modern authentication tools like single sign-on and role-based permissions for API access? • Have they completed independent, third-party security audits and penetration testing, and will they share the results? You might be surprised by how many vendors can't answer these questions directly. If they're slow to respond or deflect, that should give you pause. Know Exactly What Will Be Shared Not every application needs access to every dataset. Take time to outline what the AI agent needs for its current tasks and intents. Be precise about which datasets are required, where those datasets reside and who inside your company is responsible for those assets. Ask your vendor to document what information their system will see and produce. This avoids accidental overreach, where a generative agent accesses your HR files when all it really needed was anonymized help ticket logs. Data Residency And Flow Not all data privacy issues are about content—location matters too. Ask for explicit details on where your data will be processed and stored, whether the vendor brings in other third parties, like infrastructure or analytics providers, and what controls are in place for cross-border data transfers. These factors can be especially important if you need to comply with regulations such as the GDPR or HIPAA. Insist On Transparency Certificates like SOC 2 or ISO 27001 are worth noting, but don't let them give you a false sense of security. They're a starting point, but probably not the end of your compliance review. Before signing, get answers in writing to these questions: • How quickly will the vendor notify you if there's a security incident? • What happens to your data after your contract ends? If the answers are unsatisfying or the language unclear, push for revisions. Bottom Line Generative AI brings significant opportunity, but protecting your sensitive information must remain a top priority, so choosing the right partner goes beyond evaluating features. Insist on transparency, put all agreements in writing and always verify how your data is handled rather than taking assurances at face value. Asking the right questions up front can help you avoid serious challenges down the road. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Forbes
30-06-2025
- Business
- Forbes
Redefining The Customer Service Capacity Equation
Priya Vijayarajendran is the CEO of ASAPP. Generative AI is redefining what's possible in customer service. Offering more than incremental improvements, it unlocks a fundamentally new way to scale, personalize and optimize support at every level. From absorbing massive spikes in demand to elevating the role of human agents, this technology creates the space to rethink how we serve customers and what kind of experience we want to deliver. For decades, contact centers have operated under a cost-capacity tradeoff, trying to meet growing demand with limited resources, outdated systems and high turnover. This tradeoff often resulted in subpar customer experiences, gaps in customer service and low customer satisfaction. Generative AI offers a way out of that equation. In my experience developing generative AI for contact centers, I've seen that it can create net-new capacity by automating complete interactions with speed, accuracy and empathy. Maintaining The Human Touch Most companies have moved beyond asking whether to adopt generative AI. The focus now is on how to implement it without losing the human connection that defines a great brand experience. AI can be trained to embody the tone and care of a company's best agents, but it takes thoughtful design and collaboration between people and technology. Human agents aren't being replaced; they're becoming the trainers. They guide the AI, provide feedback and step in when the situation demands emotional nuance or deeper judgment. When done right, AI helps scale the complexities that human agents can leverage. The goal isn't to separate the machine from the workforce, but to build an inclusive system where the two operate together, reinforcing each other's strengths. Elevating The Role Of The Human Agent One of the biggest challenges in contact centers today is churn. McKinsey reports the average annual turnover rate for call centers is roughly 60% (though, in my experience, annual turnover can be as high as 80%), which leaves teams caught in a constant cycle of hiring, onboarding and retraining new hires, driving up costs and eroding consistency. In companies that successfully implement generative AI in their contact centers, one of the most meaningful outcomes is what it makes possible for human agents. When done correctly, gen AI allows agents to focus on complex, high-value conversations, while also training and guiding AI to reflect the company's voice, tone and brand values, instead of being stretched thin across repetitive tasks. That's a powerful evolution: from customer service as a reactive function to a more strategic, insight-driven role. Scaling Service When Demand Surges Whether it's five thousand or five million interactions, your generative agents will respond in real time. They adapt to sudden spikes—weather disruptions, viral campaigns or platform outages—without missing a beat. You should select a system that is designed for responsible scaling so that it knows when to bring in a human to preserve judgment and empathy where it matters most. The result: consistent SLAs, fewer bottlenecks and better customer outcomes at scale. Generative AI can allow call centers to operate faster and more reliably, regardless of the volume. Proven Use Cases And How To Apply Them To Your Business Generative AI is already transforming industries with high, unpredictable and urgent service demands, such as airlines, telcos, financial services and retailers. These are brands we interact with daily, and they've embraced AI to keep up with volume and to raise the bar on service quality. Take airlines, for example. During weather disruptions, customer service centers used to be overwhelmed by millions of calls from passengers needing to check flight statuses or rebook. Today, generative agents handle that surge effortlessly, integrating with backend systems, offering real-time updates and providing rebooking options without the dreaded hold music. Or consider a major power outage for a telco. A tenfold spike in customer inquiries can crash traditional systems. But with AI, brands are now answering questions, resolving issues and maintaining a seamless experience across millions of interactions without overwhelming their human teams. So, how can other organizations follow suit? Start by identifying your most common and costly service bottlenecks, moments where volume spikes or resolution slows. These are ideal entry points for AI. Then, design around both automation and escalation: let AI handle the predictable, and have humans ready for nuance and complexity. And don't forget training. Your best agents can teach AI how to speak your brand's language, tone and values. Transforming Your Contact Center With Generative AI Once you've made the decision to integrate generative AI into your contact center, the next step is rethinking how your systems support scale, adaptability and brand consistency. For years, contact center strategies have been constrained by staffing: hiring fast enough, reducing turnover and boosting agent efficiency with training or tools. Generative AI allows you to move beyond that reactive model. Start by identifying where legacy systems are holding you back. Use the breathing room AI creates to modernize infrastructure, connecting siloed channels, upgrading outdated platforms and automating high-volume interactions that previously consumed valuable agent time. Next, shift your focus from workforce headcount to system performance. Ask: How well can your architecture adapt to spikes in volume? How consistently does it reflect your brand voice and values? How quickly does it learn from feedback and improve over time? These are the metrics that matter in an AI-first model. Your agents also play a key role in the transition. Think of them not just as users, but as trainers helping train AI to handle nuanced interactions, ensuring it responds with empathy and stepping in when human judgment is needed. Done well, this shift positions your contact center as a modern experience engine capable of delivering reliable, intelligent service no matter the complexity or scale. With self-learning systems that improve with each interaction, you're no longer chasing capacity. You're building a foundation for long-term service excellence. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Associated Press
27-06-2025
- Business
- Associated Press
ASAPP Financial Technology Launches ASAPP OXP® Version 22.0, Enhancing Address Accuracy and Reporting Intelligence
TORONTO, ONTARIO, CANADA, June 27, 2025 / / -- ASAPP Financial Technology is proud to announce the release of ASAPP OXP ® Version 22.0, delivering significant enhancements to its Origination and Engagement capabilities. This latest version introduces improved rural address handling and a powerful new reporting infrastructure, designed to elevate both member and staff experiences across Canadian credit unions and financial institutions. Smarter Address Handling for Rural Applicants Version 22.0 introduces advanced logic for rural address validation, ensuring greater accuracy and user control. When Canada Post cannot locate an exact match, the system now intelligently selects the closest available address. New validation checks also prevent incorrect data entry by rejecting addresses outside the original postal code or province. Applicants are prompted to manually confirm their address when necessary, improving data integrity and user experience. Robust Reporting Infrastructure with Power BI Integration To support deeper insights and operational efficiency, ASAPP has launched a dedicated Microsoft Azure Data Reporting Service. This secure infrastructure provides nightly-updated, flattened reporting extracts, enabling Client-Partners to access critical data through templated Power BI dashboards or their own customized reports. Empowering Client-Partners with Actionable Insights The release of templated Power BI dashboards provides immediate value, allowing Client-Partners to visualize and act on key performance indicators. These dashboards are fully customizable and compatible with internal Power BI licenses, offering flexibility and scalability. 'Version 22.0 reflects our commitment to continuous innovation and Client-Partner success,' said Steve Sauve, Chief Product Officer of ASAPP Financial Technology. 'By enhancing address accuracy and unlocking new reporting capabilities, we're helping our Client-Partners deliver more personalized, data-driven experiences with less room for errors and guesswork.' -30- About ASAPP Financial Technology ASAPP Financial Technology provides Customer Experience Software that supports regulated financial institutions as they Originate, Onboard, Understand, and Grow their Customer Relationships. In Canada, the ASAPP OXP® | Omnichannel Experience Platform has helped over 50 Canadian credit unions create sustainable competitive advantages to compete against direct-to-consumer fintech solutions. In the United States, the OXP® | Omnichannel Experience Platform delivers Origination and Engagement feature sets that leverage our experience gained supporting Canadian financial institutions, while delivering a solution that adapts to the challenges and opportunities for the US credit union and community bank markets. JR Pierman ASAPP Financial Technology Inc. +1 705-257-8503 email us here Visit us on social media: LinkedIn YouTube Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
22-04-2025
- Business
- Yahoo
ASAPP Achieves the AWS Generative AI Competency
Certification Recognizes ASAPP's AI-Powered Contact Center Solutions for Technical Excellence and for Enabling Customers to Deploy Generative AI Technologies in Production with Confidence and Scale NEW YORK, April 22, 2025 (GLOBE NEWSWIRE) -- ASAPP, the leading provider of AI-powered contact center software, today announced it has achieved the Amazon Web Services (AWS) Generative AI Competency, a recognition of AWS partners that drive the advancement of services, tools, data strategy, and infrastructure pivotal for implementing generative AI technologies across diverse industries. 'ASAPP is committed to delivering best-in-class AI solutions that redefine what's possible in enterprise contact centers,' said Priya Vijayarajendran, CEO of ASAPP. 'Achieving the AWS Generative AI Competency underscores the measurable business impact of our AI-native solutions. We're honored to deepen our collaboration with AWS as we continue to help customers solve the most complex, data-rich challenges facing enterprise contact centers today.' ASAPP's AI-native product suite addresses complex, data-intensive customer service challenges at enterprise scale—advancing beyond basic automation to solve customer-specific problems with speed and precision. GenerativeAgent is an enterprise generative AI agent that accelerates resolution of complex customer service interactions—safely and autonomously—while reducing integration overhead. Built for enterprise needs, it taps into historical data and existing systems to enable rapid deployment, improve customer satisfaction, and deliver measurable ROI from day one. AWS Generative AI Competency partners are the go-to experts in implementing generative AI solutions that create value and drive business growth for AWS customers globally. Partners have proven expertise, field experience, and successful projects using generative AI tools from AWS to craft innovative solutions, enabling the building, training, deployment, and utilization of foundation models in creative ways at scale. ASAPP is available in the AWS Marketplace. Click here to learn more. Helpful links ASAPP website ASAPP blog ASAPP on LinkedIn ASAPP on X About ASAPPASAPP is an AI solution provider committed to solving the toughest problems in customer service. Because we automate what was previously impossible to automate, our AI-nativeⓇ solutions deliver more than efficiency gains. They redefine the role of AI in the contact center and lay the groundwork for businesses to reimagine their customer experience delivery in the age of AI. Leading enterprises rely on ASAPP's generative and agentic AI solutions to dramatically expand contact center capacity and transform their contact centers from cost centers into value drivers. To learn more about ASAPP, visit Media ContactAmy McDowellOffleash PR for ASAPPasapp@ in to access your portfolio
Martechvibe
09-04-2025
- Business
- Martechvibe
eTrigue Launches AI-based ‘Lead Insights'
Lead Insights is powered by generative AI including Anthropic Claude on Amazon Bedrock and works in tandem with eTrigue's Lead Accelerator platform. Staff Writer 6 minutes ago eTrigue, the company behind Lead Accelerator, the digital partner marketing platform, has announced the launch of its new AI enhancements, AI Lead Insights. The new AI enhancements are designed to help companies, and their channel partner sales teams, revolutionise how they rapidly target, manage and convert business leads and prospects using invaluable, real-time background and intent data. AI Lead Insights enriches prospect lead information with comprehensive background, company, and messaging that allows channel sales teams to quickly engage with prospects through personalised communication. Powered by Amazon GenAI and Anthropic Claude, eTrigue AI Lead Insights locates and summarises prospect backgrounds, business social media, news sites and company websites, accelerating the journey from campaign launch to booked/closed sales. Not only do eTrigue's Lead Insights deliver enhanced Marketing Qualified Leads (MQLs) with profiles that customers and their partners can understand and prioritise to boost efficiency; it also allows communications to be tailored to the lead's particular needs and interests. The result is more confident, informed salespeople and faster conversions. 'For sales enablement, eTrigue has always accelerated the marketing/sales process for channel partners by delivering leads at scale. With the launch of Lead Insights, eTrigue is providing the real-time nuggets of information that are needed to have the right conversations with prospects,' said Jeff Holmes, CEO at eTrigue. 'We know from MIT Research that 50% of buyers go to the vendor that replies to their query first, and prospects are eleven-times more likely to engage if sales follow-up is carried out within five minutes. Despite this, 57% of companies fail to contact leads for over a week. This makes rapid response essential, but it must also be informed and intelligent if it is to result in a sale.' ALSO READ: ASAPP Partners with Amazon Bedrock Enriching Lead Data Lead Insights is powered by generative AI including Anthropic Claude on Amazon Bedrock and works in tandem with eTrigue's Lead Accelerator platform. Once digital marketing campaigns are deployed, Lead Insights gathers and provides sales teams with in-depth background information on the skill set, professional history and social media insights of the inbound lead, along with useful data on their company, recent corporate announcements and their competitors. Armed with this abundance of meaningful information, sales reps have the knowledge to follow-up with more confidence. eTrigue Lead Insights answers one of the most commonly asked questions by sales reps: 'How do I follow up with a lead?', providing them with the prospect and company insights, call script, suggested conversation starters, and context on the prospect. In addition, a detailed dashboard provides an overview of each inbound query, how often they have engaged with the marketing campaign and specific assets, and a record of campaign-related communications and queries. ALSO READ: LinkedIn Adds to Sales Navigator, B2B Marketing Monitoring Campaign Success to the Sales Representative Level By arming the channel sales team, Lead Insights is also designed to help companies understand how timely their channel partners are responding to their marketing campaigns. Marketing and Sales departments can track leads and opportunities identified, the number of leads that are pending and their likely value and see a record of the average response time on a partner-by-partner, sales-rep-by-sales-rep basis. 'Our customers invest significant dollars in campaigns to support their partners, while the channel works hard to act on and maximise the leads produced,' continued Holmes. 'Lead Insights is designed not only to maximise the chances of conversion by allowing reps to follow up with confidence, and keep a close record of responses, but also to help companies understand where extra support, or training, might be needed. Sales reps know who to focus on first, and how to prioritise their follow-up.' Discussing Through-Channel Marketing Automation (TCMA) platforms, Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys said, 'For partners, TCMA platforms enable teams with the resources to be successful, simplify through-marketing and co-marketing initiatives, and optimise partners' limited sales and marketing resources.' 'AI enables these platforms to automate content generation and campaign execution tasks, such as personalised content creation, campaign execution, content and marketing recommendations, better lead scoring and customer journey mapping – leading to even more effective and efficient partner marketing.' ALSO READ: Team Velocity Unveils Automated Deal Alerts & Customer Scoring The Martechvibe team works with a staff of in-house writers and industry experts. View More Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
