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From stress to strength: The rise of yoga in corporate life
From stress to strength: The rise of yoga in corporate life

India Today

time21-06-2025

  • Health
  • India Today

From stress to strength: The rise of yoga in corporate life

In today's fast-paced and hyper-connected world, stress in the workplace is no longer occasional—it is chronic, systemic, and quietly damaging. The boundaries between work and life have blurred, making recovery time scarce and fatigue to ASSOCHAM, nearly 43% of corporate professionals in India suffer from lifestyle diseases directly linked to stress. A separate survey revealed that 70% of Indian employees experience workplace stress at least once a week. India Today spoke with Mr. Jitendra Srivastava, CEO of Triton Logistics & Maritime, to understand how yoga is quietly transforming from a wellness trend to a cultural and performance-defining tool in India's corporate isn't just a public health concern—it's a business-critical A TIMELESS SCIENCE FOR MODERN WORKPLACESYoga is not merely a fitness routine. It is a deeply integrated science of life, cultivated over thousands of years, that addresses physical, mental, and emotional health together. Unlike conventional wellness perks like gym memberships or one-off health talks, yoga provides sustainable relief by addressing the root causes of corporate burnout—information fatigue, poor posture, lack of self-regulation, and emotional overload. Even brief yoga sessions are proven to lower cortisol levels, improve blood pressure, and promote neuroplasticity. These effects ripple into productivity, decision-making, interpersonal dynamics, and overall team benefits extend far beyond flexibility or mindfulness. For working professionals, regular practice enhances posture, sleep, digestion, and energy—all of which are undermined by long hours at a desk. Intellectually, yoga builds clarity and focus. Emotionally, it fosters resilience, patience, and internal transformations create outward business impact: reduced sick leaves, higher engagement, better teamwork, and stronger leadership. As Srivastava noted, yoga nurtures the mental clarity and emotional steadiness required for effective decision-making, especially in high-stress industries like democratises wellness—it is low-cost, scalable, and doesn't demand specialised equipment. That means it can reach all levels of the organization, across departments, age groups, and seniority YOGA INTO EVERYDAY WORK CULTUREThe biggest hurdle is not belief but integration. Many corporate wellness programmes fail because they feel like interruptions, not seamless parts of the implementation begins with accessible formats: digital libraries of yoga sessions, short guided meditations, and even bite-sized 'Yoga for 3 PM Slumps' videos. By embedding 5–7-minute desk yoga sessions directly into calendars, companies can gently encourage daily also helps—initiatives like "Wellness Wednesdays" or monthly yoga challenges spark team spirit and healthy habits. Virtual group classes, personalised guidance during stressful seasons like audits, and two-minute grounding exercises before meetings all help normalise yoga as part of professional points out that simple tools like yoga mats and ergonomic chairs, sent as part of a wellness kit to remote employees, ensure that no team member is left out of this transformation. Assigning wellness ambassadors within teams can sustain this culture from the PERKS: YOGA AS A LEADERSHIP TOOLadvertisementYoga isn't just for entry-level or mid-career employees. As global data shows, even leadership is not immune to burnout, sleep loss, and emotional fatigue. In such scenarios, yoga becomes more than wellness—it is strategic leadership training. It fosters emotional intelligence, improves conflict resolution, and promotes non-reactive high-stakes industries, this shift in mindset is essential. Srivastava emphasised how yoga has helped build a team culture rooted in clarity, stronger execution, and less emotional volatility under hybrid work becomes the norm and AI takes over technical skillsets, the human elements—like creativity, presence, and empathy—become the true differentiators. Yoga trains individuals in precisely these traits, making it not only culturally relevant but economically as the birthplace of yoga, has the unique opportunity to lead this corporate well-being revolution. And as Srivastava remarked, integrating yoga into daily work isn't just about staying healthy—it's about staying is no longer a fringe wellness add-on; it is a foundational shift in how modern companies view health, leadership, and long-term performance. It doesn't just shape the individual—it reshapes entire International Yoga Day, let's not simply celebrate India's ancient gift to the world. Let's recognise its power to transform today's boardrooms, balance sheets, and breakrooms. A centred employee isn't just calmer—they're also sharper, more focused, and ready for whatever comes next.

ASSOCHAM Indian Economic Confidence Survey 2025 presents cautiously optimistic outlook
ASSOCHAM Indian Economic Confidence Survey 2025 presents cautiously optimistic outlook

Business Standard

time17-06-2025

  • Business
  • Business Standard

ASSOCHAM Indian Economic Confidence Survey 2025 presents cautiously optimistic outlook

The Associated Chambers of Commerce and Industry of India (ASSOCHAM) has released its Indian Economic Confidence Survey for FY25, offering a comprehensive analysis of India's evolving industrial landscape in the face of a shifting global economic environment. Drawing insights from a broad spectrum of companies spanning multiple sectors, the report captures the prevailing industry sentiment, operational challenges, export trends, and the policy expectations of Indian industry. The ASSOCHAM Indian Economic Confidence Survey 2025 presents a cautiously optimistic outlook, shaped by rising costs, regulatory burdens, and logistical constraints, yet also supported by new opportunities in manufacturing growth and digital transformation. According to the survey, nearly 54 per cent of respondent large firms, with annual turnover of more than Rs. 250 crores, reported involvement in exports indicating supportive export policies and a correlation between firm size and export competitiveness. Among firms that export, larger enterprises dominate, particularly in sectors like automobiles and components, energy, IT & ITeS, chemicals and petrochemicals, etc. However, nearly 76 per cent of respondent smaller firms, with annual turnover equal to or less than Rs. 250 crores, reported no involvement in exports, highlighting the need for greater policy push and institutional support to strengthen the export ecosystem. The analyses reveal that 47 per cent of the respondents have indicated a moderate increase in the cost of doing business, whereas, 37 per cent have indicated a significant uptick. Key cost drivers include infrastructure cost, skilled labour, and cost of finance, among others. In addition to these, challenges related to compliance and regulatory complexity, burden exporters and domestic producers. However, the survey finds positive signs of the transformative potential of targeted policy interventions. Nearly 32 per cent of the respondent firms involved in exports appreciated government initiatives like the Production Linked Incentive (PLI) Scheme, though its reach remains uneven. Larger respondent firms tend to engage more with such schemes, while the smaller ones cite difficulty in accessing benefits. The survey noted that from a regional perspective, states like Maharashtra, Tamil Nadu, Karnataka, Gujarat, and Uttar Pradesh, among others have developed robust export ecosystems with exports spanning across several sectors. In contrast, other states like West Bengal, Goa and Kerala, among others have carved out niche positions. This geographic diversity calls for region-specific strategies to boost export competitiveness and diversity.

Despite Global Headwinds, Domestic Demand and Prudent Investment drive Small Business Optimism- ASSOCHAM-Dun & Bradstreet's Small Business Confidence Index
Despite Global Headwinds, Domestic Demand and Prudent Investment drive Small Business Optimism- ASSOCHAM-Dun & Bradstreet's Small Business Confidence Index

Business Standard

time13-06-2025

  • Business
  • Business Standard

Despite Global Headwinds, Domestic Demand and Prudent Investment drive Small Business Optimism- ASSOCHAM-Dun & Bradstreet's Small Business Confidence Index

PRNewswire Mumbai (Maharashtra) [India], June 13: ASSOCHAM along with Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has released its Small Business Confidence Index for Apr-Jun 2025 quarter. The findings from the Index, which tracks the optimism of small and medium enterprises in India, indicate a slight decline in small business sentiment, with the confidence index edging down by 1.8% in Apr-Jun 2025 quarter compared to the previous quarter, settling at 105.4. This suggests a more cautious outlook among small business executives. However, the index remains notably strong--up 6% year-over-year and well above the long-term average--signaling that overall optimism continues to hold steady. "The findings of the ASSOCHAM-Dun & Bradstreet Small Business Confidence Index reflect a phase of cautious optimism among India's small businesses, especially due to global uncertainties and supply chain disruptions. However, it is encouraging to note the underlying strength of domestic demand, improved hiring intentions and expectations of better financing access as monetary conditions ease. ASSOCHAM remains committed to working closely with all stakeholders to create a conducive environment for economic prosperity,'' said ASSOCHAM President Mr. Sanjay Nayar. "This edition of the Small Business Confidence Index highlights the nuanced sentiments among small businesses. A modest decline in the Confidence Index reflects a measured approach adopted by small businesses amid global trade challenges. The broader picture, however, remains positive, with strong domestic fundamentals. The small business segment continues to be a vital driver of the Indian economy. In order for them to thrive, better financing prospects, policy continuity and predictability, and convergent efforts of stakeholders will help them navigate short-term headwinds and achieve sustained growth," said ASSOCHAM Secretary-General Mr. Manish Singhal. The ASSOCHAM-D & B Small Business Confidence Index for Apr-Jun 2025 reveals cautious recalibration amid rising global uncertainties. While domestic demand remains strong, export order expectations plunged 17 points from Jan-Mar 2025, driven by frontloaded shipments before the April 2 U.S. tariff hike and weakening global trade. Net profit expectations dropped 6 points, and selling price optimism fell 13 points, highlighting growing margin pressures from cost volatility and subdued pricing power. "The ASSOCHAM-D & B Small Business Confidence Index for Apr-Jun 2025 quarter reflects a resilient but cautious sentiment among small businesses. Steady domestic orders, and an improved hiring outlook point to underlying strength supported by robust domestic demand. However, the sharp decline in export order expectations amid global trade tensions, particularly following U.S. tariff announcements, highlights external vulnerabilities. While small businesses are leveraging domestic tailwinds, margin pressures from rising costs and softer global demand are prompting a more conservative approach to pricing and inventory management. Sustained recovery will hinge on businesses maintaining operational agility and adapting to evolving global trade dynamics," said Mr. Avinash Gupta, Managing Director, Dun & Bradstreet India. Firms report mounting margin pressures as weakened pricing power, volatile input costs, and ongoing supply-chain bottlenecks force them into lean inventory practices rather than bulk restocking. Investment plans have been scaled back, with fixed capital outlays moderating amid global headwinds, even as stronger hiring intentions reflect cautious optimism about domestic demand. At the same time, credit access is now seen as 'normal' rather than 'easy,' suggesting tighter lending standards despite recent RBI rate cuts. Nevertheless, businesses remain hopeful that continued monetary easing will gradually restore more accommodating financing conditions. "Small businesses are standing at a critical crossroads, balancing robust domestic momentum against intensifying global headwinds, as reflected in the ASSOCHAM-D & B SBCI Index. The uptick in domestic orders, hiring sentiment, and capacity utilization reflects confidence supported by resilient consumption trends and a stable policy environment. However, the sharp fall in export order expectations, combined with weakening pricing power and more cautious investment and credit outlooks, shows firms are recalibrating strategies amid trade risks and global demand uncertainty. Despite these headwinds, Dun & Bradstreet data highlights India's advantage in sectors such as specialty chemicals, electrical machinery, and home textiles. Looking ahead, India-U.S. trade agreements will be pivotal; varying tariffs could reshape export dynamics. To remain resilient, small businesses must sharpen domestic focus, optimize capital allocation, and adapt swiftly to shifting global trade policies," said Dr Arun Singh, Global Chief Economist, Dun & Bradstreet. As the external environment becomes more uncertain, sustaining confidence will hinge on how effectively businesses can adapt, by managing input costs, preserving margins, and aligning investment strategies with evolving market conditions. Strengthening domestic enablers while mitigating external vulnerabilities will be crucial for maintaining the growth momentum of India's small business sector in the quarters ahead. About ASSOCHAM: The Associated Chambers of Commerce & Industry of India (ASSOCHAM) is the country's oldest apex The Associated Chambers of Commerce & Industry of India (ASSOCHAM) is the country's oldest apex chamber. It delivers actionable insights to strengthen the Indian ecosystem, leveraging its extensive network of over 450,000 corporate members, with MSMEs forming a significant segment. With a strong presence across Indian States and key cities, ASSOCHAM also includes more than 100 associations, federations, and regional chambers. Aligned with the vision of building a Viksit Bharat, ASSOCHAM serves as a vital link between industry and government. As an agile and forward-looking institution, the Chamber spearheads various initiatives aimed at enhancing the global competitiveness of Indian industry while reinforcing the domestic business environment. With over 70 national and regional sector councils, ASSOCHAM effectively represents diverse segments of Indian industry. These councils are led by prominent industry leaders, academicians, economists, and independent professionals, and focus on aligning industry priorities with the nation's growth aspirations. ASSOCHAM is currently driving four strategic priorities: Sustainability, Globalization, Startups & Innovation, and the Digital Economy. The Chamber believes that focused efforts in these areas are key to fostering inclusive and sustainable socio-economic development. In collaboration with the government, regulators, and national and international think tanks, ASSOCHAM contributes to policy formulation and provides critical feedback on the implementation of high-impact decisions. Staying future-ready, the Chamber is also cultivating a robust network of knowledge architects to help shape India's transition into a technology-driven, knowledge-based economy. ASSOCHAM aims to empower stakeholders by promoting knowledge as the catalyst for growth in a dynamic global environment. Beyond industry engagement, ASSOCHAM actively supports civil society through initiatives focused on inclusive development. Its member network leads efforts across a wide range of sectors including empowerment, healthcare, education and skill development, hygiene, affirmative action, road safety, livelihoods, life skills, and sustainability. More information available on About Dun & Bradstreet: Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet's Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit Dun & Bradstreet Information Services India Private Limited is headquartered in Mumbai and provides clients with data-driven products and technology-driven platforms to help them take faster and more accurate decisions across finance, risk, compliance, information technology and marketing. Working towards Government of India's vision of creating an Atmanirbhar Bharat (Self-Reliant India) by supporting the Make in India initiative, Dun & Bradstreet India has a special focus on helping entrepreneurs enhance their visibility, increase their credibility, expand access to global markets, and identify potential customers & suppliers, while managing risk and opportunity. India is also the home to Dun & Bradstreet Technology & Corporate Services LLP, which is the Global Capabilities Center (GCC) of Dun & Bradstreet supporting global technology delivery using cutting-edge technology. Located at Hyderabad, the GCC has a highly skilled workforce of over 500 employees, and focuses on enhanced productivity, economies of scale, consistent delivery processes and lower operating expenses. Visit for more information. Click here for all Dun & Bradstreet India press releases.

Despite Global Headwinds, Domestic Demand and Prudent Investment drive Small Business Optimism- ASSOCHAM-Dun & Bradstreet's Small Business Confidence Index
Despite Global Headwinds, Domestic Demand and Prudent Investment drive Small Business Optimism- ASSOCHAM-Dun & Bradstreet's Small Business Confidence Index

Yahoo

time13-06-2025

  • Business
  • Yahoo

Despite Global Headwinds, Domestic Demand and Prudent Investment drive Small Business Optimism- ASSOCHAM-Dun & Bradstreet's Small Business Confidence Index

MUMBAI, India, June 13, 2025 /PRNewswire/ -- ASSOCHAM along with Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has released its Small Business Confidence Index for Apr-Jun 2025 quarter. The findings from the Index, which tracks the optimism of small and medium enterprises in India, indicate a slight decline in small business sentiment, with the confidence index edging down by 1.8% in Apr-Jun 2025 quarter compared to the previous quarter, settling at 105.4. This suggests a more cautious outlook among small business executives. However, the index remains notably strong—up 6% year-over-year and well above the long-term average—signaling that overall optimism continues to hold steady. "The findings of the ASSOCHAM–Dun & Bradstreet Small Business Confidence Index reflect a phase of cautious optimism among India's small businesses, especially due to global uncertainties and supply chain disruptions. However, it is encouraging to note the underlying strength of domestic demand, improved hiring intentions and expectations of better financing access as monetary conditions ease. ASSOCHAM remains committed to working closely with all stakeholders to create a conducive environment for economic prosperity,'' said ASSOCHAM President Mr. Sanjay Nayar. "This edition of the Small Business Confidence Index highlights the nuanced sentiments among small businesses. A modest decline in the Confidence Index reflects a measured approach adopted by small businesses amid global trade challenges. The broader picture, however, remains positive, with strong domestic fundamentals. The small business segment continues to be a vital driver of the Indian economy. In order for them to thrive, better financing prospects, policy continuity and predictability, and convergent efforts of stakeholders will help them navigate short-term headwinds and achieve sustained growth," said ASSOCHAM Secretary-General Mr. Manish Singhal. The ASSOCHAM–D&B Small Business Confidence Index for Apr-Jun 2025 reveals cautious recalibration amid rising global uncertainties. While domestic demand remains strong, export order expectations plunged 17 points from Jan-Mar 2025, driven by frontloaded shipments before the April 2 U.S. tariff hike and weakening global trade. Net profit expectations dropped 6 points, and selling price optimism fell 13 points, highlighting growing margin pressures from cost volatility and subdued pricing power. "The ASSOCHAM–D&B Small Business Confidence Index for Apr-Jun 2025 quarter reflects a resilient but cautious sentiment among small businesses. Steady domestic orders, and an improved hiring outlook point to underlying strength supported by robust domestic demand. However, the sharp decline in export order expectations amid global trade tensions, particularly following U.S. tariff announcements, highlights external vulnerabilities. While small businesses are leveraging domestic tailwinds, margin pressures from rising costs and softer global demand are prompting a more conservative approach to pricing and inventory management. Sustained recovery will hinge on businesses maintaining operational agility and adapting to evolving global trade dynamics," said Mr. Avinash Gupta, Managing Director, Dun & Bradstreet India. Firms report mounting margin pressures as weakened pricing power, volatile input costs, and ongoing supply-chain bottlenecks force them into lean inventory practices rather than bulk restocking. Investment plans have been scaled back, with fixed capital outlays moderating amid global headwinds, even as stronger hiring intentions reflect cautious optimism about domestic demand. At the same time, credit access is now seen as 'normal' rather than 'easy,' suggesting tighter lending standards despite recent RBI rate cuts. Nevertheless, businesses remain hopeful that continued monetary easing will gradually restore more accommodating financing conditions. "Small businesses are standing at a critical crossroads, balancing robust domestic momentum against intensifying global headwinds, as reflected in the ASSOCHAM–D&B SBCI Index. The uptick in domestic orders, hiring sentiment, and capacity utilization reflects confidence supported by resilient consumption trends and a stable policy environment. However, the sharp fall in export order expectations, combined with weakening pricing power and more cautious investment and credit outlooks, shows firms are recalibrating strategies amid trade risks and global demand uncertainty. Despite these headwinds, Dun & Bradstreet data highlights India's advantage in sectors such as specialty chemicals, electrical machinery, and home textiles. Looking ahead, India–U.S. trade agreements will be pivotal; varying tariffs could reshape export dynamics. To remain resilient, small businesses must sharpen domestic focus, optimize capital allocation, and adapt swiftly to shifting global trade policies," said Dr Arun Singh, Global Chief Economist, Dun & Bradstreet. As the external environment becomes more uncertain, sustaining confidence will hinge on how effectively businesses can adapt, by managing input costs, preserving margins, and aligning investment strategies with evolving market conditions. Strengthening domestic enablers while mitigating external vulnerabilities will be crucial for maintaining the growth momentum of India's small business sector in the quarters ahead. About ASSOCHAM: The Associated Chambers of Commerce & Industry of India (ASSOCHAM) is the country's oldest apex The Associated Chambers of Commerce & Industry of India (ASSOCHAM) is the country's oldest apex chamber. It delivers actionable insights to strengthen the Indian ecosystem, leveraging its extensive network of over 450,000 corporate members, with MSMEs forming a significant segment. With a strong presence across Indian States and key cities, ASSOCHAM also includes more than 100 associations, federations, and regional chambers. Aligned with the vision of building a Viksit Bharat, ASSOCHAM serves as a vital link between industry and government. As an agile and forward-looking institution, the Chamber spearheads various initiatives aimed at enhancing the global competitiveness of Indian industry while reinforcing the domestic business environment. With over 70 national and regional sector councils, ASSOCHAM effectively represents diverse segments of Indian industry. These councils are led by prominent industry leaders, academicians, economists, and independent professionals, and focus on aligning industry priorities with the nation's growth aspirations. ASSOCHAM is currently driving four strategic priorities: Sustainability, Globalization, Startups & Innovation, and the Digital Economy. The Chamber believes that focused efforts in these areas are key to fostering inclusive and sustainable socio-economic development. In collaboration with the government, regulators, and national and international think tanks, ASSOCHAM contributes to policy formulation and provides critical feedback on the implementation of high-impact decisions. Staying future-ready, the Chamber is also cultivating a robust network of knowledge architects to help shape India's transition into a technology-driven, knowledge-based economy. ASSOCHAM aims to empower stakeholders by promoting knowledge as the catalyst for growth in a dynamic global environment. Beyond industry engagement, ASSOCHAM actively supports civil society through initiatives focused on inclusive development. Its member network leads efforts across a wide range of sectors including empowerment, healthcare, education and skill development, hygiene, affirmative action, road safety, livelihoods, life skills, and sustainability. More information available on About Dun & Bradstreet: Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet's Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit Dun & Bradstreet Information Services India Private Limited is headquartered in Mumbai and provides clients with data-driven products and technology-driven platforms to help them take faster and more accurate decisions across finance, risk, compliance, information technology and marketing. Working towards Government of India's vision of creating an Atmanirbhar Bharat (Self-Reliant India) by supporting the Make in India initiative, Dun & Bradstreet India has a special focus on helping entrepreneurs enhance their visibility, increase their credibility, expand access to global markets, and identify potential customers & suppliers, while managing risk and opportunity. India is also the home to Dun & Bradstreet Technology & Corporate Services LLP, which is the Global Capabilities Center (GCC) of Dun & Bradstreet supporting global technology delivery using cutting-edge technology. Located at Hyderabad, the GCC has a highly skilled workforce of over 500 employees, and focuses on enhanced productivity, economies of scale, consistent delivery processes and lower operating expenses. Visit for more information. Click here for all Dun & Bradstreet India press releases. Logo: View original content to download multimedia: Sign in to access your portfolio

Indian and Swiss business chambers sign strategic partnership agreement to boost trade relations
Indian and Swiss business chambers sign strategic partnership agreement to boost trade relations

India Gazette

time11-06-2025

  • Business
  • India Gazette

Indian and Swiss business chambers sign strategic partnership agreement to boost trade relations

Bern [Switzerland], June 11 ( ANI): The Associated Chambers of Commerce and Industry of India (ASSOCHAM) and Swissmem -- Switzerland's leading mechanical and electrical engineering industries association -- have formalised a three-year partnership agreement aimed at strengthening business cooperation between the two nations. The Memorandum of Understanding (MoU) was signed on Tuesday at the Swissmem Industry Day in Bern. It establishes a comprehensive framework for enhanced trade relations, technology transfer, and investment opportunities between Indian and Swiss companies. Commerce Minister Piyush Goyal just completed his two-day visit to Switzerland. His next trip is to Sweden. The Indo-Swiss partnership encompasses several key areas of collaboration designed to benefit member companies from both organisations. The agreement enables both chambers to exchange crucial market intelligence, including information on trade opportunities, investment prospects, economic policies, and foreign trade legislation affecting both countries. The partnership will facilitate technology transfer initiatives and joint ventures between Indian and Swiss companies, particularly in the mechanical and electrical engineering sectors where Swissmem members excel. Both the industry bodies commit to supporting trade missions, study groups, and mutual participation in industrial exhibitions and trade fairs, helping member companies establish direct business connections. The MoU provides for joint workshops, technical seminars, and conferences that will showcase new products and emerging technologies to business communities in both countries. ASSOCHAM, headquartered in New Delhi, represents one of India's most influential business advocacy organizations, while Swissmem serves as the voice of Switzerland's precision engineering and technology sectors. The partnership comes at a time when both countries are seeking to diversify their trade relationships and strengthen economic ties. 'This agreement creates a structured platform for our member companies to explore new markets and forge meaningful business partnerships,' said a representative familiar with the negotiations. The framework is expected to be particularly beneficial for small and medium enterprises looking to expand internationally. The partnership includes robust provisions for intellectual property protection, with any jointly developed IP to be co-owned by both parties. Confidentiality protocols ensure sensitive business information shared through the collaboration remains protected for up to three years post-agreement. The MoU establishes clear guidelines for joint branding and promotional activities, requiring written approval for the use of organizational logos in collaborative initiatives. All specific projects under the agreement will be governed by separate detailed contracts addressing financial arrangements and implementation procedures. The agreement is valid through June 2028 and can be renewed by mutual consent. Either party may terminate the partnership with three months' written notice, though termination would not affect ongoing projects initiated under the framework. Both organisations have committed to resolving disputes through mutual consultation, emphasising the partnership's collaborative spirit. The non-binding nature of the agreement provides flexibility while establishing clear expectations for cooperation. (ANI)

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