Latest news with #AWAKENY
Hypebeast
21-06-2025
- Entertainment
- Hypebeast
AWAKE & Paris Saint-Germain Unveil Cross-Cultural "Mitad Del Mundo" Capsule
AWAKE NYhas joined forces with newly crowned Ligue 1 championsParis Saint-Germain a cross-cultural capsule collection that pays tribute to Ecuadorian culture in honor of PSG player Willian Pacho and AWAKE NY founderAngelo Baque's shared Latin roots. The streetwear-inspired collaboration is a personal homage to the South American nation, widely known as 'Mitad Del Mundo' or 'Middle of the World.' Available until June 22 at Fanatics Fest's Paris Saint-Germain booth #2105, the range is led by the Middle of the World Tee, showing the iconic Mitad Del Mundo monument on the back, alongside Pacho's name and number, all in the palette of Ecuador's national flag. The capsule also includes the Mitad Del Mundo Polo, emblazoned with gothic typeface repping both wordmarks and Pacho's jersey details. The collection is topped off with a Classic Dad Hat with embroidered logos on the front and a cursive Mitad Del Mundo callout on the backside.. More than a collaboration for football fans, the partnership represents the layered identities that enrich the tradition of global sports. The community-focused campaign imagery brings Ecuadorian New Yorkers and vendors from Queens' 'Little Ecuador' to the fore, reinforcing AWAKE NY's Big Apple roots. The collection officially launched on Friday, June 20 at the Fanatics Fest, the AWAKE NY flagship store (62 Orchard ST, New York, NY), andweb store.
Hypebeast
16-06-2025
- Entertainment
- Hypebeast
Awake NY Is Beach Ready This Summer
Summary As the anticipation builds for New York City's iconic summer block parties and community-driven events,Awake NYis setting the season's rhythm with the unveiling of itsSummer 2025collection. This latest offering reinterprets quintessential summer classics, blending the brand's signature aesthetic with the relaxed, vibrant energy of the city's warmest months. The collection introduces a thoughtfully curated lineup of seasonal staples, designed to be effortless yet distinct. Highlights include a breathable Mesh Polo, perfect for warm-weather gatherings; a dynamic Printed Soccer Jersey, nodding to both sport and street culture; and versatile Classic Striped Shorts, ensuring comfort and timeless style. Each piece reflects Awake NY's commitment to creating a core offering that feels both fresh and enduring. Further deepening its connection to the city's pulse, the collection's imagery was notably shot in NYC's iconic City Island. This picturesque locale, where New Yorkers traditionally kick off their summers with fresh seafood and vibrant days at Orchard Beach, provides an authentic backdrop that resonates with the brand's spirit. Featuring returning faces from AWAKE NY's extended community, the campaign continues their deeply rooted storytelling, emphasizing that the brand's narrative is inextricably linked to the people who wear it and the culture they inhabit. This Summer 2025 collection is an ode to the urban summer experience, crafted for those who value authenticity, comfort, and effortless style as they navigate the season's festivities and is now availableonline.
