Latest news with #AceEV
Time of India
3 days ago
- Automotive
- Time of India
Shubhranshu Singh steps down from Tata Motors after four-year tenure
Shubhranshu Singh has exited Tata Motors after four years as Global Chief Marketing Officer (CMO) for the company's Commercial Vehicles (CV) division. His resignation comes at a pivotal time for the company, which is currently undergoing structural reorganisation. The Tata Group is in the process of separating its passenger and commercial vehicle businesses into independent entities. The commercial vehicles division is being transitioned into a new company, TML Commercial Vehicles Ltd (TMLCVL). Though Singh's departure coincides with this shift, no official link has been confirmed between the two developments. Singh joined Tata Motors at a time when the CV business lacked a formalised marketing structure. He set up the division's first dedicated brand and marketing framework, appointing brand managers with clear mandates. His tenure saw the repositioning of the corporate identity through the 'Better Always' campaign, intended to align the CV business with a renewed strategic direction ahead of its demerger and listing. He also led the launch of multiple sub-brands, covering both product (EV, lubricants, spares) and non-product offerings (telematics platforms), aiming to broaden the CV business's identity beyond just vehicles. Digital overhaul and shift to data-driven marketing One of Singh's most significant contributions was a complete overhaul of the marketing ecosystem. He transitioned Tata Motors CV from traditional, campaign-based activity to an always-on, digital-first model. This included the deployment of a customer data platform, programmatic advertising, multilingual creator networks, and AI-based personalisation through Salesforce CRM. Over 25% of the company's commercial vehicle sales are now attributed to digital channels—an outcome of the integrated digital ecosystem Singh helped build. EV market entry and thought leadership Under Singh's leadership, Tata Motors CV launched the Ace EV and Ace Pro EV, becoming an early mover in India's four-wheeler electric cargo segment. These launches were supported by an accompanying brand narrative focused on reliability and future readiness, aimed at building trust among fleet operators and small businesses. Beyond his corporate responsibilities, Singh is known in the industry for his thought leadership. He has published extensively on branding , consumer behaviour, and digital transformation, and regularly speaks at industry conferences. He serves as the only Asia-Pacific representative on the Effie Lions Foundation board, which focuses on mentoring young marketing talent. In 2025, Singh was recognised by Forbes as one of the World's Most Influential CMOs, citing his data-driven creativity and business impact. He has previously held marketing leadership roles at Royal Enfield (as Global Head of Marketing), Star TV Sports, Visa, Diageo, and Hindustan Unilever. Tata Motors has not yet announced a replacement for Singh. His next role is expected to be revealed soon.
Time of India
19-05-2025
- Automotive
- Time of India
Tata Motors expands Magenta Mobility's Ace EV fleet to 350 units
Tata Motors has expanded the fleet of Ace EVs deployed with Magenta Mobility , delivering 20 additional units and taking the total number of vehicles to 350. This delivery is part of a Memorandum of Understanding signed in 2023 to deploy 500 electric small commercial vehicles. Currently operating in 10 cities, Magenta Mobility's Tata Ace EV fleet has collectively logged around 50 lakh kilometres, contributing to an estimated reduction of 2,500 tonnes in carbon dioxide emissions. The vehicles are used in sectors including e-commerce, parcel and courier, FMCG, FMCD, and dairy. Maxson Lewis , Founder and CEO, Magenta Mobility, said, 'The Tata Ace EV has consistently delivered operational excellence, high uptime, robust range, and driver-friendly performance. With 350 vehicles already integrated into our fleet and 150 more on the way, we are strengthening our green logistics footprint across India. Tata Motors' reliable service ecosystem and proven technology make them a key partner in our journey to scale up across 16 cities and decarbonize mobility.' Pinaki Haldar , Vice President and Business Head – SCVPU, Tata Motors Commercial Vehicles, added, 'We are proud to lead India's e-cargo transformation by delivering innovative, practical and sustainable mobility solutions. The continued trust shown by Magenta Mobility in the Ace EV is a testament to the vehicle's performance, reliability and the strength of our growing partnership. We are not just deploying electric vehicles, we are building the foundation for a cleaner, smarter logistics ecosystem across urban India. Each Ace EV delivered is a step forward in democratising zero-emission cargo transport and accelerating the nation's green mobility movement.' Ace EV adoption grows The Tata Ace EV has a certified range of 161 km and a payload capacity of 1,000 kg. It features Tata Motors' Fleet Edge connected platform, regenerative braking, and a battery cooling system. With over 8,000 units sold and more than 6 crore kilometres driven nationwide, the vehicle is supported by a network of more than 200 EV service centres.
India Today
19-05-2025
- Automotive
- India Today
Tata expands Magenta Mobility's e-cargo fleet with 20 new Ace EVs
Tata Motors has delivered 20 additional units of its Ace EV to Magenta Mobility, boosting the electric vehicle fleet of the green logistics company to 350 units. This move is part of a Memorandum of Understanding (MoU) signed between the two companies in 2023 to deploy a total of 500 Ace this expansion, Magenta Mobility's Ace EV fleet is now operational in 10 cities across India and has collectively logged around 50 lakh kilometres. According to the company, the deployment has helped save an estimated 2,500 tonnes of CO emissions so far. The Ace EVs are actively used in sectors like e-commerce, FMCG, FMCD, parcel and courier, and dairy Mobility Founder and CEO, Maxson Lewis, highlighted the Ace EV's reliability and performance, saying, 'The Tata Ace EV has consistently delivered operational excellence, high uptime, robust range, and driver-friendly performance. With 350 vehicles already integrated into our fleet and 150 more on the way, we are strengthening our green logistics footprint across India. Tata Motors' reliable service ecosystem and proven technology make them a key partner in our journey to scale up across 16 cities and decarbonise mobility.' Echoing the sentiment, Pinaki Haldar, Vice President and Business Head – SCVPU, Tata Motors Commercial Vehicles, said, 'We are proud to lead India's e-cargo transformation by delivering innovative, practical and sustainable mobility solutions. The continued trust shown by Magenta Mobility in the Ace EV is a testament to the vehicle's performance, reliability and the strength of our growing partnership. We are not just deploying electric vehicles, we are building the foundation for a cleaner, smarter logistics ecosystem across urban India. Each Ace EV delivered is a step forward in democratising zero-emission cargo transport and accelerating the nation's green mobility movement.'advertisementThe Tata Ace EV comes with a certified range of 161km and a 1,000kg payload capacity. It features regenerative braking, an advanced battery cooling system, and Tata Motors' Fleet Edge connected vehicle platform, which offers real-time vehicle and driver performance insights. The vehicle is supported by a growing network of over 200 EV service centres across the country.8,000 units of the Ace EV have been sold, and more than 6 crore kilometres have been covered to Auto Today Magazine
