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Associated Press
a day ago
- Entertainment
- Associated Press
Scotch-Brite Teams Up With Ally Love To Announce 'National Shine Brite Day'
Originally published on 3M News Center ST. PAUL, Minn., June 27, 2025 /3BL/ -- Scotch-Brite™, America's #1-selling scrub sponge brand, introduces National Shine Brite Day, a yearly celebration that invites people everywhere to see cleaning in a new light – shifting the mindset from a task on a to-do list into a way to express yourself, refresh your space and feel good doing it. National Shine Brite Day is part of the brand's " Brite Side of Clean " campaign, which launched earlier this spring to usher in a fresh era of cleaning, one that centers on joy, self-expression and the satisfaction of a job well done. Featuring an energetic 30-second spot set to Outkast's iconic early-2000s anthem 'So Fresh, So Clean,' the campaign invites everyone to dance through their chores and transform cleaning from a task into a powerful act of self-expression and positivity. To help kick off the celebration, Scotch-Brite has teamed up with Ally Love, Peloton Instructor, VP of instructor strategy and development, and on-air Today show contributor, as a Clean Partner. Known for her energy, motivation and love of movement, Ally is inspiring people to reframe their routines by pairing cleaning with music, dance and the kind of positive vibes that turn even the smallest tasks into mini celebrations. 'Cleaning is part of my daily routine – not just to reset my space; it's an act of mindfulness, movement and joy,' said Love. 'My process starts with my favorite playlist - it keeps the energy up and makes the experience more enjoyable and fun. I love seeing the physical transformation from messy to clean – it's a visual affirmation that my actions matter, that small acts have big impact. National Shine Brite Day is a reminder that cleaning is more than a task, it's an opportunity to celebrate the creativity and pride that comes with a clean and refreshed space.' June 26 holds a special significance for the brand as it marks the anniversary of Scotch-Brite's first appearance on shelves in 1958. Nearly seven decades later, the brand continues to be a pioneer in the cleaning category with innovative solutions that brighten homes and lives. 'National Shine Brite Day is about more than creating a clean space – it's about choosing to find joy in the process,' says Joe Paul, chief marketing officer, 3M Consumer Business Group. 'Scotch-Brite is committed to providing consumers with creative, sensorial solutions to cleaning – for every day and every mess.' Whether it's the satisfaction of a dramatic before-and-after, the thrill of discovering a clever cleaning hack, or the joy of dancing your way through chores - Scotch-Brite believes cleaning should feel good. The brand encourages everyone to find the sparkle, share the fun and help others see the 'brite side' too! For more information on 'The Brite Side of Clean' campaign, National Shine Brite Day and Scotch-Brite products, visit About 3M 3M (NYSE: MMM ) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at About Scotch-Brite™ For 65 plus years, the Scotch-Brite™ Brand has been brightening homes and lives with cleaning expertise and innovative solutions that power through tough messes and let you enjoy the feeling of clean. With our ever-expanding line of products, we are a trusted leader in cleaning and a staple in households worldwide. Learn more at SOURCE 3M Company Visit 3BL Media to see more multimedia and stories from 3M

Associated Press
2 days ago
- Entertainment
- Associated Press
Scotch-Brite teams up with Ally Love to announce "National Shine Brite Day"
The June 26 observance encourages people to celebrate the joy of cleaning, reframing it as a form of empowerment, self-expression, and joyful movement ST. PAUL, Minn., June 26, 2025 /PRNewswire/ -- Scotch-Brite™, America's #1-selling scrub sponge brand, introduces National Shine Brite Day, a yearly celebration that invites people everywhere to see cleaning in a new light – shifting the mindset from a task on a to-do list into a way to express yourself, refresh your space and feel good doing it. National Shine Brite Day is part of the brand's " Brite Side of Clean " campaign, which launched earlier this spring to usher in a fresh era of cleaning, one that centers on joy, self-expression and the satisfaction of a job well done. Featuring an energetic 30-second spot set to Outkast's iconic early-2000s anthem 'So Fresh, So Clean,' the campaign invites everyone to dance through their chores and transform cleaning from a task into a powerful act of self-expression and positivity. To help kick off the celebration, Scotch-Brite has teamed up with Ally Love, Peloton Instructor, VP of instructor strategy and development, and on-air Today show contributor, as a Clean Partner. Known for her energy, motivation and love of movement, Ally is inspiring people to reframe their routines by pairing cleaning with music, dance and the kind of positive vibes that turn even the smallest tasks into mini celebrations. 'Cleaning is part of my daily routine – not just to reset my space; it's an act of mindfulness, movement and joy,' said Love. 'My process starts with my favorite playlist - it keeps the energy up and makes the experience more enjoyable and fun. I love seeing the physical transformation from messy to clean – it's a visual affirmation that my actions matter, that small acts have big impact. National Shine Brite Day is a reminder that cleaning is more than a task, it's an opportunity to celebrate the creativity and pride that comes with a clean and refreshed space.' June 26 holds a special significance for the brand as it marks the anniversary of Scotch-Brite's first appearance on shelves in 1958. Nearly seven decades later, the brand continues to be a pioneer in the cleaning category with innovative solutions that brighten homes and lives. 'National Shine Brite Day is about more than creating a clean space – it's about choosing to find joy in the process,' says Joe Paul, chief marketing officer, 3M Consumer Business Group. 'Scotch-Brite is committed to providing consumers with creative, sensorial solutions to cleaning – for every day and every mess.' Whether it's the satisfaction of a dramatic before-and-after, the thrill of discovering a clever cleaning hack, or the joy of dancing your way through chores - Scotch-Brite believes cleaning should feel good. The brand encourages everyone to find the sparkle, share the fun and help others see the 'brite side' too! For more information on 'The Brite Side of Clean' campaign, National Shine Brite Day and Scotch-Brite products, visit About 3M 3M (NYSE: MMM ) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at About Scotch-Brite™ For 65 plus years, the Scotch-Brite™ Brand has been brightening homes and lives with cleaning expertise and innovative solutions that power through tough messes and let you enjoy the feeling of clean. With our ever-expanding line of products, we are a trusted leader in cleaning and a staple in households worldwide. Learn more at View original content to download multimedia: SOURCE 3M Company


Skift
23-05-2025
- Health
- Skift
Yoga, Vegan Menus: Events Get a Wellness Makeover
Wellness at meetings has evolved from a perk into an intentional business strategy, making them more productive for both the organizer and the attendees. These days, going to a conference isn't just about the keynote speakers or networking sessions — it's also about how attendees feel when it's over. More events are prioritizing wellness, from the food on your plate to the air in the room. 'If I'm taking time out of my schedule to go to an event, I want it to be balanced and help me become stronger for myself and my company,' said Rachael Riggs, general manager of environmental strategy and subject matter expert on wellbeing at Maritz. Hotels and destinations are responding. At Hilton, Kelly Knowlen, vice president of sales engagement, said attendees are arriving with new preferences and the company is providing healthier food options and spaces that foster relaxation. Hyatt has launched a Wellbeing Collective Advisory Board that includes Deepak Chopra, Ally Love, and Dr. John Scott. The First Ingredient: Food For many planners, food is the core of wellness programs. 'What you eat during the day contributes to how social you want to be and how open your mind will be,' said Riggs. 'Many planners don't realize how significant food choices are for physical and mental well-being.' Hyatt's 'menu of the day' features ingredients that are locally sourced and in season, said Steve Enselein, SVP of events, Hyatt Hotels. 'In addition to conserving on food waste, it also helps with dietary preferences. ' Seasonal vegetables and fruits, mains like chicken, fish, and vegetarian offerings, and healthy desserts are featured. At MGM Grand Las Vegas, Stay Well menus are approved by Cleveland Clinic nutritionists. One planner had the chef speak at a lunch she hosted at the hotel. 'Many properties say they offer healthy options, but to have the chefs walk you through how the food is prepared takes it to another level,' she said. Caesars offers fruit, yogurt parfaits, quinoa salads, and kombucha. Beyond food, the wellness menu includes curated activities like yoga, tai chi, guided hikes, and sound bath meditations. Mindful Meeting Design Wellness also shows up in how meetings are structured. Hyatt's Mindful Meetings Guide builds in reflective moments and pause points. In addition, attendees can access in-room and onsite content from Headspace, Peloton, and MasterClass. At MGM Resorts, Stay Well Meetings use circadian lighting and air purification systems designed in partnership with the Cleveland Clinic. One corporate planner said, based on the favorable attendee response, that she returned to the MGM Grand Las Vegas for three consecutive years. 'Attendees loved the air purification systems in the guest rooms and meeting rooms, and how they left after three days feeling healthier than when they arrived. With so many meetings in big hotels, it's the exact opposite — the air can make you sick.' Avoiding Wellness-Washing As more events add wellness elements, superficial gestures like a mid-morning smoothie break can come across as 'wellness-washing.' 'It's not about checking a box,' said Riggs. 'You have to think about human behavior and design events around that from the very beginning.' That means rethinking structure: longer breaks, buffer time between sessions, and short, optional movement bursts throughout the day. Hotels and conference centers that embed wellness into their physical and programmatic design have an advantage. Wellness in Action Chartis, a healthcare consulting company, dedicates an entire afternoon of its internal events to wellness activities like yoga, meditation, sound healing, and bootcamp workouts. 'Wellness is a must for us. We want our colleagues to find time to relax at our event, allowing them to feel recharged coming out of the week,' said Emily Nuzzo-Fouts, events and connectivity manager at Chartis. 'We also think it is important to get colleagues up and out of their seats, connecting with others and enjoying a shared experience together. We really try to strike a balance between content and connectivity.' The annual Art and Science of Health Promotion conference, led by the Global Wellness Institute's Workplace Wellbeing Initiative, integrates wellness throughout. Attendees start and end each day with activity sessions, from tai chi to meditation. Meals eliminate sugary sodas and emphasize vegan, vegetarian, and gluten-free choices. Plenary rooms feature standing tables. And late-night receptions are off the agenda entirely. 'We don't want attendees dragging by the end,' said Jessica Grossmeier, who chairs the initiative. 'They should leave energized, not depleted.'


Bloomberg
30-01-2025
- Business
- Bloomberg
How to Build a Better New York City Soccer Franchise
Carolyn Tisch Blodgett arrived at Gotham FC in 2023 with some serious pro-sports cred: her family co-owns the New York Giants. But she said her biggest inspiration in building up the New York/New Jersey franchise of the National Women's Soccer League may be her experience making Ally Love, Cody Rigsby and Robin Arzon global fitness superstars when she ran marketing at Peloton. 'We saw an opportunity to build the Peloton brand, but to build it via our stars, via our instructors,' Tisch Blodgett said on the latest episode of The Deal with Alex Rodriguez and Jason Kelly. 'And that's very much something we're thinking about at Gotham—we want to continue to build love for the Gotham brand.'