How to Build a Better New York City Soccer Franchise
Carolyn Tisch Blodgett arrived at Gotham FC in 2023 with some serious pro-sports cred: her family co-owns the New York Giants. But she said her biggest inspiration in building up the New York/New Jersey franchise of the National Women's Soccer League may be her experience making Ally Love, Cody Rigsby and Robin Arzon global fitness superstars when she ran marketing at Peloton.
'We saw an opportunity to build the Peloton brand, but to build it via our stars, via our instructors,' Tisch Blodgett said on the latest episode of The Deal with Alex Rodriguez and Jason Kelly. 'And that's very much something we're thinking about at Gotham—we want to continue to build love for the Gotham brand.'
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