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Tom's Guide
27-06-2025
- Entertainment
- Tom's Guide
I asked AI to predict 2026 — here's the boldest forecasts from ChatGPT, Gemini, and Claude
We live in an era where AI models can generate art, code software and even predict protein structures. But can they predict cultural trends? As we hurtle toward the mid-2020s, predicting what comes next feels more challenging than ever. Technology evolves at breakneck speed; cultural shifts happen overnight on social media; and entire industries reinvent themselves annually. So I decided to turn to the experts — or at least the artificial ones. I posed the same question to ChatGPT-4o, Gemini 2.0 and Claude 3.7 Sonnet: Predict the biggest trends we'll see in 2026 across technology, culture, fashion, and entertainment. What's going to be in, what's going out, and why? Their responses were fascinating, surprisingly different, and revealed just how uniquely each AI approaches predictions. Here's what they told me. Technology was Gemini's strongest suit. It predicted that 2026 will be the year of "agentic AI" — AI systems that don't just respond to prompts but actually set goals and execute plans autonomously. Gemini also emphasized multimodal AI becoming mainstream, where your AI assistant can simultaneously analyze your screenshot, hear your voice command, and understand the context of your email. On culture, Gemini painted a fascinating picture of contradictions. It predicted a "Dark Mode" mindset taking hold, not just in UI design but in overall aesthetics. Think moodier fashion, darker music, and social media content that pushes back against toxic positivity. Simultaneously, it forecasted a "Cosy Comeback" with people craving comfort and slow living as an antidote to hustle culture. The AI also made a bold prediction about cultural preservation becoming trendy among young people, with brands needing to genuinely respect tradition rather than simply appropriating it for marketing. Fashion predictions were surprisingly specific. Gemini named exact colors for Spring/Summer 2026: Transformative Teal, Electric Fuchsia, Blue Aura, Amber Haze, and Jelly Mint. It predicted that plaid would become a neutral (wear it head-to-toe, apparently) and that brown teddy coats would be everywhere. In technology, ChatGPT made some counterintuitive predictions. While other AIs focused on AI advancement, ChatGPT predicted that "generic chatbots" would be out by 2026. The novelty of "just talking to a chatbot" will wear off unless the experience is highly personalized. It also boldly declared that "crypto-as-a-lifestyle" is over. It also predicted the rise of "AI-native apps", applications built entirely around AI interactions rather than having AI features bolted on. It also forecasted that local AI models would boom as people grow wary of cloud data collection. ChatGPT's cultural predictions felt the most human. It identified "digital decluttering" and "analog luxe" as major trends, predicting people will increasingly crave low-tech moments and artisanal experiences. This aligns with the growing backlash against screen time and digital overwhelm. It also predicted "AI-ethics as status" — where knowing how your AI works becomes the new social flex. Fashion-wise, ChatGPT predicted a "color comeback" after years of washed-out minimalism, calling it "dopamine dressing 2.0." It also forecasted the rise of "post-normcore utilitywear". Perhaps fittingly, ChatGPT was the only AI to coin terms that sounded like they'd already gone viral on TikTok. And its entertainment predictions were bold: it declared that "endless franchise reboots" would be out. Given superhero fatigue and the mixed reception of long-running franchises, this feels prescient. Claude took the most integrated approach, emphasizing "seamless integration" over isolated trends. It predicted AI-powered AR/VR experiences that adapt to individual users, emphasizing that by 2026, these technologies would feel natural rather than a novelty. Claude came with receipts: $200.87 billion AR/VR market by 2030, adding analytical heft to its predictions. In culture, Claude introduced the concept of "The Great Redirection", driven by elections in 64 countries with half the world's population voting in 2024-2025. This political angle was unique among the three AIs. Claude argued that all this voting would make people crave genuine, community-driven experiences over manufactured cultural trends. Claude also forecast "The Great Unretirement" with seniors returning to work, a trend that's already emerging but could accelerate by 2026. Fashion predictions centered on "Bio-Harmony". Claude went beyond typical trend forecasting to predict bio-engineered materials inspired by ecosystems, with garments designed as "second skins" that grow, evolve and biodegrade. By far, this was by far the most futuristic prediction across all three AIs. It's entertainment analysis was market-focused, predicting gaming would surpass $300 billion by 2028 and that advertising-supported streaming would become the primary growth model. It provided specific revenue projections, noting ad revenue would hit $1 trillion in 2026. This exercise revealed something fascinating about how different AI models approach uncertainty. Each seemed to default to its training strengths: Gemini acted like a data analyst, ChatGPT like a cultural critic, and Claude like a researcher trying to connect the dots None of the AIs claimed certainty — they all acknowledged that prediction is inherently speculative. But their different approaches suggests AI prediction works best as a group project, with each model bringing its own analytical superpowers to the table. As we head toward 2026, the truth will likely incorporate elements from all three perspectives. I thought it was really interesting that each AI's predictions revealed as much about its own "personality" as about the future itself.


Forbes
08-04-2025
- Entertainment
- Forbes
Sephora's Spring Sale Just Opened To Everyone—Here Are 30 Editor-Approved Products To Try
The wait is over. As of this morning, Sephora's spring sale is officially open to all rewards members. Just like during previous Sephora Savings Events, Rouges (those who've spent $1,000 or more at the beauty store over the past year) can save 20%, VIBs (those who've spent $350 or more) can save 15% and Insiders (all other members) can save 10% sitewide with code SAVEMORE. The Sephora sale opened to all rewards members this morning. These are all the products our editors ... More are adding to their carts. Sephora Savings Events (previously known as Sephora VIB Sales) are often one of the only opportunities to get brand-wide discounts from big names like Charlotte Tilbury, Rare Beauty and Dyson. In other words, they're a great opportunity to restock on your favorites and try out a few new finds for less. With that in mind, we asked our fellow editors to share their Sephora must-haves. Here are 30 products the Forbes Vetted team recommends buying during Sephora's spring sale—all based on firsthand use. Sephora Summer Fridays' ShadeDrops is by far the best face sunscreen I've tried. It goes on like a serum and sinks into your skin without leaving any hint of a white cast or feeling greasy. Sephora Drunk Elephant's Bora Barrier Repair Cream is a game-changer for dry, irritation-prone skin. 'The texture of this cream is much thicker than other options from the brand, but it melts effortlessly into my skin and doesn't feel greasy,' notes commerce editor Katherine Louie. Sephora For a natural-looking glow heading into summer, I highly recommend this Tan-Luxe self-tanner. It develops in just a few hours (so you don't have to sleep in it overnight), and rarely creates streaks. Sephora Supergoop Play is my favorite body sunscreen, so I'm planning on picking up this jumbo container while it's on sale. The formula blends in easily without leaving a trace and it isn't greasy or sticky like some other sunscreens. We also named it the best sunscreen overall in our Forbes Vetted Best Product Awards for the second year in a row, so you know it has to be good. Sephora Phlur is one of the most popular fragrance brands right now, and I wear this Amber Haze scent on a daily basis. It has notes of saffron, amber, jasmine, vanilla and musk which come together to create a warm, sexy scent. Amber Haze definitely skews sweet, so you might want to opt for another one of the brand's options if you're not into that. Sephora Audience development director Spencer Dukoff says that while this cleanser is technically his wife's, he also uses it daily. He notes that the citrus scent makes him feel energized yet calm, and leaves his skin feeling clean but not stripped. Sephora Packed with vitamin C, turmeric and evening primrose oil, this Sunday Riley face oil brightens, hydrates and combats signs of aging. Partnerships director Madeline Kaufman says that she's a fan of this product because in addition to being effective, it smells great—unlike many vitamin C serums. Sephora Managing editor Emmy Favilla can't praise this lightweight and hydrating serum enough. 'I apply it after my daily moisturizer, even if I'm not wearing any face makeup, because it provides a subtle luminous glow,' she says. Sephora Louie calls this exfoliating serum a game changer for her combination, acne-prone skin. 'I've noticed a huge difference since I incorporated it into my nightly skincare routine," she says. 'It gently exfoliates and brightens without causing irritation or dryness (two common side effects of many products targeting acne).' Sephora Senior reviews editor Anna Perling calls Supergoop's Protec(tint) Suncreen one of her holy grail products. The formula is light, protective and gentle on her sensitive skin: 'It has a Goldilocks amount of coverage to blur blemishes and help with redness without making it look like I'm wearing too much makeup,' she says. Sephora This bestseller is our pick for the best pore minimizer overall. The leave-on formula works to unclog pores, target uneven texture, minimize fine lines and more. Assistant deals editor Jordan Thomas recently picked up a bottle and says she's been surprised by how gentle it is on her sensitive skin. Sephora Over the past two years, I've noticed a massive uptick in compliments on my skin—and I'm convinced that this product is the reason why. The lightweight formula cancels out underlying redness and leaves me with a bright, glowy complexion. It's the perfect base for my daily no-makeup makeup look. Sephora Three of our editors swear by this Tower 28 concealer. After struggling to find a long-lasting concealer that didn't dry out her under eye area, Senior strategy editor Katie Simpson says this hydrating formula is her new go-to. "[It] lasts all day without creasing or separating, plus blends beautifully with the rest of my face products," she says. Sephora I ditched my favorite powder blush for this liquid option from Rare Beauty and I haven't looked back. The formula is ultra-pigmented, but as long as you apply it sparingly it creates a flattering, natural flush. I'll be using the Sephora sale as an excuse to pick this blush up in a couple more shades. Sephora Louie has been using this lip liner for years, and always picks up a backup during Sephora's Savings Events. 'It helps my lip products last all day and it's super easy to blend. I've even worn this liner by itself when I'm going for a more natural, clean look and it stays put—even after eating and sipping on matcha for several hours,' she says. Sephora This lightweight complexion stick is another one of my everyday makeup essentials. I typically use it as under eye concealer because it's very blendable and has great staying power. That said, it can also double as foundation if you'd like. Sephora If you're feeling a little pale coming out of winter, Louie recommends adding some of these bronzing drops to your favorite moisturizer. 'I was afraid they'd make me look orange, but I was pleasantly surprised by how flattering these bronzing drops are—I get compliments on how glowy my skin looks all the time now,' she says. Sephora If you're looking for a subtle highlighter that'll earn you compliments on your skin, beauty & fashion commerce writer Molly Calhoun recommends this Westman Atelier one. 'A little goes a long way with this, and it make me look glowy but not overly so. Every time I wear it people tell me my skin looks great,' she explains. Sephora This foundation is a new addition to executive strategy editor Lindsay Boyers' makeup kit. 'As my skin has matured, foundations have started to look cakey and flat," she says. 'This formula sits on the skin so nicely, offers buildable coverage and gives you a radiant glow.' Pro tip: A little goes a long way. Boyers says a single pump is enough to provide medium coverage for her whole face. Sephora Perling says deputy editor Jane Sung turned her onto this Tarte mascara and she's never going back. 'This formula is magical: It defines and lifts my lashes beautifully, without clumping or bleeding," she says. Use a single swipe for a little extra drama and definition or layer it up 'for extra oomph.' Sephora "Cream and liquid blush have been a staple in my makeup bag for the past year, but Saie's SuperSuede Talc-Free Powder Blush has brought me back to powder blush full force," says Louie. 'It has the smoothest, silkiest texture that blends well and gives my cheeks a diffused wash of color.' Pro tip: Her favorite shade at the moment is Ciao, great for achieving a natural sun-kissed glow. Sephora I'd heard great things about this shampoo for years, but I wasn't convinced any shampoo could be worth $53 for a single bottle. Unfortunately for my wallet, I was wrong. I genuinely notice a difference when I wash my hair with this Oribe shampoo—it leaves my strands silkier and shinier than the drugstore alternative I was using before. Sephora If you're in need of a new hair dryer, the Dyson Supersonic is worth the hype. Our beauty team named it the best luxury hair dryer, and I can attest that it allows me to dry my hair a lot faster than a traditional blow dryer. Plus, it's lightweight and fairly quiet, which makes the whole process a bit more pleasant. The latest Nural edition from Dyson includes additional sensors that are supposed to help further protect your scalp and hair from heat damage. Sephora This K18 hair mask has been all over my TikTok For You Page, and executive director of commerce, business development and partnerships Alexis Caldwell says it's worth adding to your cart. Her stylist recommended the treatment because her blonde hair has been feeling extra damaged recently, and Caldwell says it's made all the difference. Just keep in mind that when it comes to application, less is more. Sephora Give your dry, itchy scalp a little TLC with this Briogeo hair oil. 'I just started using this product and I absolutely love it. The formula is soothing, moisturizing and easy to apply thanks to the pointed tip,' says Louie. Sephora This Ouai hair mask works so well, I've repurchased it at least eight times. Every few days, I apply it from my roots to my ends in place of conditioner and I find that it leaves me with softer, smoother strands. I used to struggle with tangle-prone hair and adding this product to my routine has made that a nonissue. Sephora Here's another hair mask worth checking out. Updates writer Claire Eptin says, "It really makes my hair feel so much smoother and silkier. It has a really yummy scent, and only takes around five minutes to work its magic.' Sephora Senior home and kitchen editor Amanda Arnold says she is hooked on this texturizing spray. 'Oribe Dry Texturizing Spray gives my fine, straight hair a much-needed boost," she says. Although it's more expensive than your average texturizing spray, Arnold says it only takes a few sprays to revitalize her strands—so one bottle should last a while. Sephora Don't forget to stock up on a few bottles of your routine staples while they're on sale. This Davines shampoo is on Louie's list. 'I've been using [this shampoo] for years…I love that it cleanses my hair without stripping my scalp and leaving it dry,' she says. Sephora When deputy editor and beauty Jane Sung recommends a product, we listen. This Hair oil is a new favorite in her haircare routine. 'It's so lightweight…smells subtly wonderful and leaves my hair soft and shiny,' she says. Sephora's spring Savings Event opened to Rouge rewards members on April 4; all other rewards members were granted access today, April 8. If you're not a Sephora rewards member, you can still sign up for an Insider account to take advantage of the sale now through April 14. Sephora's Spring Sale includes just about every brand carried on the beauty retailer's site. This year the only exclusion is MAC Cosmetics's Viva Glam products, which aren't eligible for the discount. Keep in mind: Shoppers are also only able to use their discount on one Dyson product, one Shark Beauty product, three Nutrafol products and three The Ordinary products during the course of the sale. Sephora's Beauty Insider program has three tiers: Rouge, VIB and Insider. Your status is dependent on how much you've spent at the beauty retailer over the past year. It's possible to save 20% sitewide at Sephora roughly three times per year—as long as you're a Rouge member. In that case, you can take advantage of 20% off during the spring and fall Savings Events, as well as the December Gifts For All event. During Sephora's final sale of the year, all shoppers are usually eligible to save 20% on one purchase, regardless of membership status. Forbes Vetted's supervising deals and coupons editor Kara Cuzzone has been covering Sephora sales for the past six years. She reports on the best sales and deals year-round, so she knows which offers are truly worth adding to your cart. Cuzzone also tests dozens of beauty products every year, and she regularly uses all of the items she recommends above. The other Forbes staff mentioned have extensively tested the products they recommend in this piece. Assistant deals editor Jordan Thomas, who assisted with updating this piece, has written about deals and consumer shopping since 2019. She tracks popular products, trends and major sale events all year long to bring readers the best offers.


Forbes
04-04-2025
- Entertainment
- Forbes
Sephora Spring Sale 2025: 24 Editor-Tested Products To Add To Your Cart
It's a good day to be a Sephora Rouge rewards member. As of this morning, Sephora's spring sale is officially open to Rouges (those who've spent $1,000 or more at the beauty store over the past year. If you're part of that membership tier, you can use code SAVEMORE to save 20% sitewide starting today. All other Beauty Insider members will have to wait until April 8 to get access to their respective discounts. Sephora's spring sale is live for Rouge members. Here are all the products our editors recommend ... More using your sitewide discount towards. Sephora Savings Events (previously known as Sephora VIB Sales) are often one of the only opportunities to get brand-wide discounts from big names like Charlotte Tilbury, Rare Beauty and Dyson. In other words, they're a great opportunity to restock on your favorites and try out a few new finds for less. With that in mind, we asked our fellow editors to share their Sephora must-haves. Here are the 24 products the Forbes Vetted team recommends buying during Sephora's spring sale—all based on firsthand use. Sephora Summer Fridays' ShadeDrops is by far the best face sunscreen I've tried. It goes on like a serum and sinks into your skin without leaving any hint of a white cast or feeling greasy. Sephora The Bora Barrier Repair Cream is Drunk Elephant's newest moisturizer, and users say it's a game-changer for dry, irritation-prone skin. 'The texture of this cream is much thicker than other options from the brand, but it melts effortlessly into my skin and doesn't feel greasy,' notes commerce editor Katherine Louie. Sephora For a natural-looking glow heading into summer, I highly recommend this Tan-Luxe self-tanner. It develops in just a few hours (so you don't have to sleep in it overnight), and rarely creates streaks. Sephora Supergoop Play is my favorite body sunscreen, so I'm planning on picking up this jumbo container while it's on sale. The formula blends in easily without leaving a trace and it isn't greasy or sticky like some other sunscreens. We also named it the best sunscreen overall in our Forbes Vetted Best Product Awards for the second year in a row, so you know it has to be good. Sephora Phlur is one of the most popular fragrance brands right now, and I wear this Amber Haze scent on a daily basis. It has notes of saffron, amber, jasmine, vanilla and musk which come together to create a warm, sexy scent. Amber Haze definitely skews sweet, so you might want to opt for another one of the brand's options if you're not into that. Sephora Audience development director Spencer Dukoff says that while this cleanser is technically his wife's, he also uses it daily. He notes that the citrus scent makes him feel energized yet calm, and leaves his skin feeling clean but not stripped. Sephora Packed with vitamin C, turmeric and evening primrose oil, this Sunday Riley face oil brightens, hydrates and combats signs of aging. Partnerships director Madeline Kaufman says that she's a fan of this product because in addition to being effective, it smells great—unlike many vitamin C serums. Sephora Managing editor Emmy Favilla can't praise this lightweight and hydrating serum enough. 'I apply it after my daily moisturizer, even if I'm not wearing any face makeup, because it provides a subtle luminous glow,' she says. Sephora Louie calls this exfoliating serum a game changer for her combination, acne-prone skin. 'I've noticed a huge difference since I incorporated it into my nightly skincare routine," she says. 'It gently exfoliates and brightens without causing irritation or dryness (two common side effects of many products targeting acne).' Sephora Over the past two years, I've noticed a massive uptick in compliments on my skin—and I'm convinced that this product is the reason why. The lightweight formula cancels out underlying redness and leaves me with a bright, glowy complexion. It's the perfect base for my daily no-makeup makeup look. Sephora Three of our editors swear by this Tower 28 concealer. After struggling to find a long-lasting concealer that didn't dry out her under eye area, Senior strategy editor Katie Simpson says this hydrating formula is her new go-to. "[It] lasts all day without creasing or separating, plus blends beautifully with the rest of my face products," she says. Sephora I ditched my favorite powder blush for this liquid option from Rare Beauty and I haven't looked back. The formula is ultra-pigmented, but as long as you apply it sparingly it creates a flattering, natural flush. I'll be using the Sephora sale as an excuse to pick this blush up in a couple more shades. Sephora Louie has been using this lip liner for years, and always picks up a backup during Sephora's Savings Events. 'It helps my lip products last all day and it's super easy to blend. I've even worn this liner by itself when I'm going for a more natural, clean look and it stays put—even after eating and sipping on matcha for several hours,' she says. Sephora This lightweight complexion stick is another one of my everyday makeup essentials. I typically use it as under eye concealer because it's very blendable and has great staying power. That said, it can also double as foundation if you'd like. Sephora If you're feeling a little pale coming out of winter, Louie recommends adding some of these bronzing drops to your favorite moisturizer. 'I was afraid they'd make me look orange, but I was pleasantly surprised by how flattering these bronzing drops are—I get compliments on how glowy my skin looks all the time now,' she says. Sephora If you're looking for a subtle highlighter that'll earn you compliments on your skin, beauty & fashion commerce writer Molly Calhoun recommends this Westman Atelier one. 'A little goes a long way with this, and it make me look glowy but not overly so. Every time I wear it people tell me my skin looks great,' she explains. Sephora This foundation is a new addition to executive strategy editor Lindsay Boyers' makeup kit. 'As my skin has matured, foundations have started to look cakey and flat," she says. 'This formula sits on the skin so nicely, offers buildable coverage and gives you a radiant glow.' Pro tip: A little goes a long way. Boyers says a single pump is enough to provide medium coverage for her whole face. Sephora I'd heard great things about this shampoo for years, but I wasn't convinced any shampoo could be worth $53 for a single bottle. Unfortunately for my wallet, I was wrong. I genuinely notice a difference when I wash my hair with this Oribe shampoo—it leaves my strands silkier and shinier than the drugstore alternative I was using before. Sephora If you're in need of a new hair dryer, the Dyson Supersonic is worth the hype. Our beauty team named it the best luxury hair dryer, and I can attest that it allows me to dry my hair a lot faster than a traditional blow dryer. Plus, it's lightweight and fairly quiet, which makes the whole process a bit more pleasant. The latest Nural edition from Dyson includes additional sensors that are supposed to help further protect your scalp and hair from heat damage. Sephora This K18 hair mask has been all over my TikTok For You Page, and executive director of commerce, business development and partnerships Alexis Caldwell says it's worth adding to your cart. Her stylist recommended the treatment because her blonde hair has been feeling extra damaged recently, and Caldwell says it's made all the difference. Just keep in mind that when it comes to application, less is more. Sephora Give your dry, itchy scalp a little TLC with this Briogeo hair oil. 'I just started using this product and I absolutely love it. The formula is soothing, moisturizing and easy to apply thanks to the pointed tip,' says Louie. Sephora This Ouai hair mask works so well, I've repurchased it at least eight times. Every few days, I apply it from my roots to my ends in place of conditioner and I find that it leaves me with softer, smoother strands. I used to struggle with tangle-prone hair and adding this product to my routine has made that a nonissue. Sephora Here's another hair mask worth checking out. Updates writer Claire Eptin says, "It really makes my hair feel so much smoother and silkier. It has a really yummy scent, and only takes around five minutes to work its magic.' Sephora Senior home and kitchen editor Amanda Arnold says she is hooked on this texturizing spray. 'Oribe Dry Texturizing Spray gives my fine, straight hair a much-needed boost," she says. Although it's more expensive than your average texturizing spray, Arnold says it only takes a few sprays to revitalize her strands—so one bottle should last a while. Sephora's spring Savings Event opens to Rouge rewards members today, April 4. All other rewards members can start shopping on April 8, and the sale will be live through April 14. If you're not a Sephora rewards member, you can still sign up for an Insider account to take advantage of the sale. Sephora's Spring Sale includes just about every brand carried on the beauty retailer's site. This year the only exclusion is MAC Cosmetics's Viva Glam products, which aren't eligible for the discount. Keep in mind: Shoppers are also only able to use their discount on one Dyson product, one Shark Beauty product, three Nutrafol products and three The Ordinary products during the course of the sale. Sephora's Beauty Insider program has three tiers: Rouge, VIB and Insider. Your status is dependent on how much you've spent at the beauty retailer over the past year. It's possible to save 20% sitewide at Sephora roughly three times per year—as long as you're a Rouge member. In that case, you can take advantage of 20% off during the spring and fall Savings Events, as well as the December Gifts For All event. During Sephora's final sale of the year, all shoppers are usually eligible to save 20% on one purchase, regardless of membership status. Forbes Vetted's supervising deals and coupons editor Kara Cuzzone has been covering Sephora sales for the past six years. She reports on the best sales and deals year-round, so she knows which offers are truly worth adding to your cart. Cuzzone also tests dozens of beauty products every year, and she regularly uses all of the items she recommends above. The other Forbes staff mentioned have extensively tested the products they recommend in this piece. Assistant deals editor Jordan Thomas, who assisted with updating this piece, has written about deals and consumer shopping since 2019. She tracks popular products, trends and major sale events all year long to bring readers the best offers.