Latest news with #Area-51
Time of India
18-07-2025
- Business
- Time of India
Dell launches new Alienware Area-51, Aurora gaming laptops in India with Intel Core Ultra HX processors and Nvidia GeForce RTX 50 Series GPUs
Dell has launched three new Alienware gaming laptops in India, featuring the flagship Area-51 series and the Aurora lineup. The new lineup includes the Alienware 16X Aurora, priced at Rs 1,76,990, Alienware 16 Area-51, priced at Rs 3,09,990, and Alienware 18 Area-51, priced at ₹3,14,990, all powered by Intel Core Ultra HX processors and NVIDIA GeForce RTX 50 Series GPUs. Dell has restructured its Alienware offerings into two distinct tiers to simplify customer choice. The Area-51 represents the flagship tier for maximum performance in a heavy-duty build, while Aurora offers versatile performance in a sleek, compact form factor designed for seamless transitions between gaming and work. The Area-51 series targets elite gamers with up to 280W combined power, featuring Intel Core Ultra 9 275HX processors and NVIDIA GeForce RTX 5090 GPUs. Key innovations include a re-engineered Cryo-Tech cooling system that improves airflow by 37% and reduces noise by 15%, WQXGA displays with 100% DCI-P3 color gamut, and refresh rates up to 300Hz with NVIDIA G-SYNC. The Aurora 16X focuses on portability without sacrificing performance, offering up to 155W Total Performance Power in a lighter chassis. It features a 240Hz WQXGA display, Cryo-Chamber cooling system, and Stealth Mode for discrete use in shared spaces. "Indian gamers are setting new standards for aspiration and achievement, and we are committed to empowering them with technology that moves ambitions into action," said Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, Dell Technologies India. Notable features across the lineup include improved battery life with the Area-51 18 offering 35% more battery life than its predecessor, Cherry Ultra Low-Profile keyboards, Dolby Atmos quad speakers, and customizable AlienFX lighting systems. The laptops are available immediately through Dell Exclusive Stores, and major retail partners including Croma, Reliance Retail, Vijay Sales, and leading e-commerce platforms across India. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Hindustan Times
02-07-2025
- Hindustan Times
Alienware brings back Area-51, launches new Aurora for Indian gamers
Dell Technologies has officially pulled the wraps off two new Alienware desktops in India. The all-new Area-51 and a refreshed Aurora, aiming to cater to both performance junkies and ambitious newcomers. While the Area-51 marks the return of an icon, redesigned for ultra-high-end, AI-driven gaming, the Aurora steps up as a compact and capable entry into the premium PC space. Alienware Area 51 and Aurora gaming PCs. Let's start with the big one. The Alienware Area-51 is back, and it's built for gamers who don't want compromises. Powered by up to Intel Core Ultra 9 K-Series CPUs and NVIDIA GeForce RTX 50 Series GPUs, including support for the top-tier RTX 5090, this machine is all about brute force and refined control. The thermals are engineered to run quieter and cooler than any Alienware desktop in the last three years. At full load, the CPU runs up to 13% cooler and graphics temps are down by 2.4%, all while noise levels drop by 45%. Inside, it's loaded with premium specs like support for 1500W Platinum-rated PSUs, PCIe Gen5 graphics, and a custom motherboard with heavy-duty heatsinks. But here's where it gets interesting: this isn't a 'set it and forget it' prebuilt. Dell's added DIY-friendly features, including QR codes on upgradeable parts and even a third-party AlienFX conversion kit. Aurora 2025: Smaller, smarter, sharper Then there's the Alienware Aurora, now redesigned for those getting serious about gaming. It's not trying to be a maxed-out beast, but it's no slouch either. You get up to Intel Core Ultra 9, NVIDIA RTX 5080, and 64 GB of DDR5 6400MHz XMP RAM. The thermals are handled by a 240 mm liquid cooler and twin 120 mm fans. Performance aside, the design is compact, 55% smaller than the Area-51, making it ideal for tight spaces or shared setups. Alienware sees this one appealing to what they call 'Prestige Pursuers', gamers aiming for top-tier performance and recognition, without needing a battle station that takes over the room. Bit more than just hardware Both desktops are backed by Alienware Elite Care, a 24/7 support program that covers setup, performance tuning, and even accidental damage. Add to that SupportAssist tech for predictive diagnostics and a bundled PC Game Pass, and the package becomes more than just hardware, it's a full-stack gaming experience. Pricing and availability Alienware Area-51 starts at ₹ 5,09,263.22 Alienware Aurora starts at ₹ 1,92,526.44 Both are available via Dell Exclusive Stores, and key retailers like Croma, Reliance Digital, Vijay Sales, and leading e-commerce platforms.
Time of India
02-07-2025
- Business
- Time of India
Dell launches Alienware Area-51 and Aurora gaming desktops in India
Dell has launched two high-performance gaming desktops in India, the flagship Alienware Area-51 starting at Rs 5.09 lakh and the more accessible Aurora model at Rs 1.93 lakh. Both systems feature Intel Core Ultra processors and NVIDIA GeForce RTX 40/50 series graphics cards, targeting India's growing premium gaming market. The Area-51 is Dell's most powerful gaming desktop, equipped with advanced thermal management that runs processors 13% cooler and operates 45% quieter than previous Alienware models. The system supports up to Intel Core Ultra 9 K-series CPUs and NVIDIA GeForce RTX 5090 GPUs, delivering what Dell calls "interstellar performance" for demanding games like Alan Wake 2 and competitive esports titles. The Aurora model offers a more compact design, 55% smaller than the Area-51, while maintaining high-end specifications including up to 64GB of 6400MHz RAM and RTX 5080 graphics. Both desktops feature customizable components and tool-free upgrades through QR code-guided maintenance systems. "The demand for aspirational gaming machines is surging as gamers continue to push boundaries," said Raj Kumar Rishi, Vice President of Dell's Consumer division in India. The company positions the Area-51 for hardcore enthusiasts while the Aurora targets first-time premium buyers and competitive gamers. Both systems include Dell's new Alienware Elite Care support program offering 24/7 gaming expertise, accidental damage protection, and predictive issue resolution through SupportAssist Technology. Customers also receive access to Alienware PC Game Pass for expanded gaming libraries. The desktops are available through Dell Exclusive Stores, and major retailers including Croma, Reliance Retail, and Vijay Sales, alongside e-commerce platforms. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Business Mayor
08-05-2025
- Business
- Business Mayor
Alienware reveals Aurora class laptops for mid-range gamers
For the first time in nearly two decades, Alienware is launching an Aurora class of gaming laptops. With versatility top of mind, these laptops adapt to any environment, said Matt McGowan, general manager of Alienware, in a press briefing. From intense gaming sessions to deadline-fueled commutes and airport layovers, wherever you are, Aurora laptops seamlessly shift between work and play, he said. This is the first time Alienware is launching a game laptop with the Aurora name since 2006. The launch marks the next step in streamlining the Alienware portfolio to make it easier for you to choose the right gaming machine. Moving forward, you'll see two distinct tiers across Alienware desktops and laptops: Area-51: Our flagship tier designed for those who demand maximum performance and premium features in a durable, robust design. premium features in a durable, robust design. Aurora: Our versatility tier offering strong performance within a sleek, streamlined form factor. At CES 2025, Dell's Alienware division introduced Alienware 30 (AW30), a brand-new design language inspired by extraterrestrial phenomena. Making first contact with the new Alienware Area-51 laptops and Alienware 27 4K QD-OLED Monitor, AW30 takes its next form in Aurora laptops. 'This is in the spirit of simplifying the Alienware product line,' McGowan said. 'It operates more in the mid-range.' The Alienware Area 51 laptop is the high-end of the product line. Alienware 16 Aurora laptop next to a new 34-inch gaming screen. 'Today, we talk about Aurora, which is positioned for a different type of customer,' said McGowan, who noted Alienware has been designing gaming hardware for more than 30 years. During that time, Alienware's design language evolved, and now it's serving multiple generations of gamers. And so Alienware has put a ton of research — with thousands of slides produced — for the new designs. 'We're getting into a new era of product and so visually, you're going to see us demonstrate that across different product tiers in very different ways, but they're all going to have that language,' he said. He noted that the company is seeing a lot new user a lot of new users come into the PC space. 'A lot of lot of users that have never gained on a on a PC,' he said. 'I'd say that COVID was a huge driver for this. We saw people take to PC gaming at a rate faster than we've ever seen. And the industry has grown. And quite frankly, we haven't seen those users move away from PC gaming.' But now that means there are different categories of player on gaming PCs. Alienware's role is to be the 'interface to the game' for players, McGowan said. 'Our objective is to provide you with the most immersive, immersive experience. Our objective is not to get in the way of of your gaming experience,' he said. 'We actually want that to be as fluid as possible. So we use technology to make sure that you are immersed in the game.' While the Area 51 brand targets the enthusiast core, Alienware will support new users with the Aurora. 'One of them we call the everyday escapist. These are people that are new to PC gaming. These are people that want to express themselves individually. They're typically more youthful. They are there for fun. They play to be with their friends. They play as a as a place to belong,' McGowan said. He added, 'That's where the Aurora laptop is going to be anchored.' The Alienware 16 Aurora laptop from rear view. Blending ergonomic and thermal advancements, Aurora combines comfort and performance in a sleek, understated profile. It transitions effortlessly across environments, maintaining both versatility and a polished appearance, all with a touch of sci-fi inspiration. Cloaked in a stunning Interstellar Indigo satin finish and adorned with an iridescent badge, Aurora captures the mystery of the inky night sky. Portability is achieved by shedding the rear thermal shelf, helping Aurora more easily slide into a backpack. Now, the thermal package is found beneath the device, and strategically takes advantage of unused space where a tall rear foot would normally be located. Coined Cryo Chamber, this solution helps maximize airflow intake and expel heat efficiently through strategically placed vents. Credit is due to the four exhaust vents, three copper heat pipes, air in takes above the keyboard (and in the Cryo-chamber itself), and dual ultra-thin blade fans that make up Aurora's Cryo-Chamber design. The new 16-inch QHD+ display is designed to impress. Gamers will enjoy incredibly smooth, responsive gameplay with up to a 240Hz refresh rate, vibrant clarity at 500 nits of brightness, and the added precision of Nvidia G-Sync support. Whether it's fast-paced esports or immersive RPGs, this display delivers a premium experience across the board. Rob Townsend at Alienware said the new color for the laptop is dubbed 'interstellar indigo,' a very dark blue that reminds you of a dark night sky. You can turn down the RGB lights and play on a subway, dialing down the conspicuousness of the machine. The laptop is designed for ease of use, with an accessible way to open. Townsend said the Alienware 16 Aurora uses up to 115 watts of power, with an Intel Core (Series 2) up to i9, and Nvidia RTX GPUs. They include options for 3050, 4050, 5060 or 5070 GPUs. By contrast, the Alienware 16X Aurora uses up to 155 watts of power. It uses an Intel Core Ultra (Series 2), up to Ultra 9 for a processor. It also has Nvidia RTX 5060 and 5070 GPUs. It has a QHD+ 240Hz 500 nit screen with advanced Optimus and G-Sync. The laptop weighs 5.9 pounds and its height at the rear is 0.89 inches. At the front, the height is 0.3 inches. Alienware also has a 34-inch gaming monitor on the market as well. While lighting is a core element of the gaming aesthetic, we recognize the need to tone things down when appropriate. After a strong debut last year, we're bringing Stealth Mode to Aurora. This handy feature was inspired by customers who found lighting effects to be distracting in certain spaces, like a library, café or classroom. Now a quick tap of the dedicated Stealth Mode button (F7 shortcut) turns the keyboard backlighting white and shifts Performance Mode to Quiet Mode, which subdues fan noise and extends battery life. Beyond gaming, Aurora laptops are designed to make browsing, traveling and daily tasks effortless and enjoyable. Here are some subtle design elements that promote greater comfort during everyday use-cases and long gameplay sessions. The company said fluid contours make the laptop more comfortable to hold and carry. Pillowed palm rest results in a more comfortable typing experience. Open laptop with one-hand thanks to chamfered front edge. And rear port placement improves cable management and provides more space for seamless mouse movement. Alienware 16 Aurora keyboard. The Alienware Aurora isn't just a gaming laptop; Alienware said it's your all-day, everyday companion, seamlessly adapting to your needs wherever you go. Powered by up to Nvidia GeForce RTX 50 Series Laptop GPUs, multiply performance with Nvidia DLSS 4, generate images at unprecedented speed, and unleash further creativity with Nvidia Studio. Aurora offers flexible GPU configurations—choose from GeForce RTX 30, 40, or 50 Series Laptop GPUs—alongside high-performance Intel processors and high-speed memory cards, so it can handle everything life throws your way. Alienware 16 Aurora is made for mobility. Morning: You're heading to class or the office, your Alienware Aurora tucked neatly in your bag. In the lecture hall or meeting room, activate Stealth Mode for a quiet, distraction-free experience and extend battery life. Take notes, deliver presentations, tackle research projects and juggle intensive applications, all at the same time. The crisp keyboard, full size numpad and responsive trackpad make even the most mundane tasks a breeze. Afternoon: The workday/school day is done, and it's time to head over to a friend's place for some serious gaming. Unleash the Aurora's full potential: disable Stealth Mode, watch the AlienFX lighting ignite, and feel the machine kick into Performance Mode as you dive into your favorite games. The system's comprehensive array of ports allows you to connect your mouse, keyboard, headset and external displays with ease, transforming Aurora into a portable battle station. Manage all your Alienware peripherals, RGB lighting, game library and more using the Alienware Command Center app. Evening: Back at home, unwind and stream your favorite shows or catch up on social media, all on the same versatile machine. The vibrant 16:10 QHD+ display, combined with the immersive soundscape of Dolby Atmos, creates a truly captivating experience. Alienware's 34-inch monitor. Within the all-new Aurora laptop class, we're offering two options: the Alienware Aurora 16 is the entry model while gamers seeking a more feature-rich experience can scale up to the Alienware 16X Aurora. The starting price is $1,149. Select configurations of Alienware Aurora Laptops will launch in North America on May 8, 2025 starting at $1,149 (US). Additional models will arrive soon after. Join Alienware at PAX East in Boston next weekend. (May 8th – May 11th) Booth #12019.
The Verge
08-05-2025
- The Verge
Here's Alienware's fresh take on entry-level gaming laptops
Alienware is introducing a pair of new, more affordable gaming laptops: the Aurora 16 and 16X, starting at $1,149 and $1,949, respectively. Unlike the flagship Area-51 laptops announced back at CES, the Auroras are meant to be a little more versatile, portable, and comfortable for general laptop use. They replace the older Alienware M, X, and cheaper Dell G lines — which will be slowly phased out as part of Dell's streamlining of its product lines. Some configurations of the Aurora 16 and 16X are launching today in North America, with additional models arriving later. The duo of indigo-colored 16-inch laptops are lighter, smaller, and cheaper than the 16- and 18-inch Area-51 models. They're still pretty hefty at around 5.5 to 5.86 pounds, but much lighter compared to the 7.6 to 10 pounds of the Area-51. And the new models even have a stealth mode button that switches the RGB lighting to a simpler white light and tones down the fans. The Auroras get their name from one of Alienware's desktop lines, but they're meant to be taken places, as the 16 and 16X were designed to fit in a backpack thanks to a lack of thermal shelf (the big butt behind the hinge many gaming laptops have). Instead, the Auroras have a protruding bump beneath their chassis where their fans pull in air. Spec-wise, both laptops have 16-inch displays, but the Aurora 16 starts has a 300-nit 120Hz 2560 x 1600 IPS panel, while the 16X has the same resolution but gets up to 500 nits and 240Hz refresh rate. The Auroras have two USB-A, two USB-C, HDMI 2.1, Ethernet, a 3.5mm combo audio jack, a proprietary power plug, and Wi-Fi 7. Each has its ports on the left and rear, freeing up the right side for unhindered mouse movements while gaming. One of the USB-C ports on the 16X gets faster Thunderbolt 4 and DisplayPort 2.1 instead of just USB 3.2 Gen 2. Both laptops can be outfitted with up to an Nvidia RTX 5070 GPU, but for CPUs, the 16 gets Intel 'Raptor Lake Refresh' chips — based on architecture from 2022 — while the 16X has the latest Intel 'Arrow Lake' configurations up to the Core Ultra 9 275HX. While the Aurora 16 starts at a very low price that's more akin to a MacBook Air, its starting config has a two-generations-old RTX 3050 GPU and just 8GB of RAM. That's a pretty old GPU for a new laptop in mid-2025 and a shockingly low amount of RAM for any Windows notebook above $1,000, let alone a gaming laptop. Even Apple's base models now give you more. The Aurora 16 can of course be purchased with more RAM than that, and the 16X starts with a more respectable 16GB and RTX 5060. Dell-owned Alienware is angling these new models at gamers on a budget or those who can only justify one device for both play and work (or school). I just can't help finding it funny that, between Alienware and its parent company Dell, it's actually Alienware with the clearer and more pleasant-sounding naming scheme. Somehow, the try-hard gaming brand with an alien head logo understands that names are better than a mish-mash of Plus, Premium, Pro, and Max.
