Latest news with #Aurélien
Fashion Network
04-07-2025
- Business
- Fashion Network
Aurélien expands in Harrods with full men's and women's footwear offer
Aurélien, the 'quiet' luxury brand, has launched a signature footwear collection at high-end department store Harrods in London. It said the launch 'marks an important milestone in Aurélien's international retail expansion, bringing its refined Mediterranean aesthetic to one of the world's most prestigious department stores'. New to Harrods is the women's footwear collection that 'showcases elegant silhouettes, sophisticated neutral palettes, and the same commitment to exceptional Italian craftsmanship and materials that define the brand'. This includes its Softey Yacht Loafers, Voyager Loafers, and new Cashwool Active Knit sneakers for men. The expansion to its existing presence in Harrods comes after the Dutch fashion brand also opened a pop-up space at the neighbouring flagship Harvey Nichols in Knightsbridge in May. It continues in the space until September with its now dual Kighstbrige bases able to fully take advantage both of local shoppers and the huge number of tourists who visit this area of London in the summer. Another pop-up is scheduled to launch at Selfridges in the West End, it also said, neatly covering off London's two key luxury shopping neighbourhoods. The brand offers a full line-up of women's and men's clothing, shoes and accessories, with footwear. All garments and footwear are made in Italy and across Europe, 'combining artisanal tradition with modern functionality'.
Fashion Network
04-07-2025
- Business
- Fashion Network
Aurélien expands in Harrods with full men's and women's footwear offer
Aurélien, the 'quiet' luxury brand, has launched a signature footwear collection at high-end department store Harrods in London. It said the launch 'marks an important milestone in Aurélien's international retail expansion, bringing its refined Mediterranean aesthetic to one of the world's most prestigious department stores'. New to Harrods is the women's footwear collection that 'showcases elegant silhouettes, sophisticated neutral palettes, and the same commitment to exceptional Italian craftsmanship and materials that define the brand'. This includes its Softey Yacht Loafers, Voyager Loafers, and new Cashwool Active Knit sneakers for men. The expansion to its existing presence in Harrods comes after the Dutch fashion brand also opened a pop-up space at the neighbouring flagship Harvey Nichols in Knightsbridge in May. It continues in the space until September with its now dual Kighstbrige bases able to fully take advantage both of local shoppers and the huge number of tourists who visit this area of London in the summer. Another pop-up is scheduled to launch at Selfridges in the West End, it also said, neatly covering off London's two key luxury shopping neighbourhoods. The brand offers a full line-up of women's and men's clothing, shoes and accessories, with footwear. All garments and footwear are made in Italy and across Europe, 'combining artisanal tradition with modern functionality'.
Fashion Network
04-07-2025
- Business
- Fashion Network
Aurélien expands in Harrods with full men's and women's footwear offer
Aurélien, the 'quiet' luxury brand, has launched a signature footwear collection at high-end department store Harrods in London. It said the launch 'marks an important milestone in Aurélien's international retail expansion, bringing its refined Mediterranean aesthetic to one of the world's most prestigious department stores'. New to Harrods is the women's footwear collection that 'showcases elegant silhouettes, sophisticated neutral palettes, and the same commitment to exceptional Italian craftsmanship and materials that define the brand'. This includes its Softey Yacht Loafers, Voyager Loafers, and new Cashwool Active Knit sneakers for men. The expansion to its existing presence in Harrods comes after the Dutch fashion brand also opened a pop-up space at the neighbouring flagship Harvey Nichols in Knightsbridge in May. It continues in the space until September with its now dual Kighstbrige bases able to fully take advantage both of local shoppers and the huge number of tourists who visit this area of London in the summer. Another pop-up is scheduled to launch at Selfridges in the West End, it also said, neatly covering off London's two key luxury shopping neighbourhoods. The brand offers a full line-up of women's and men's clothing, shoes and accessories, with footwear. All garments and footwear are made in Italy and across Europe, 'combining artisanal tradition with modern functionality'.
Fashion Network
04-07-2025
- Business
- Fashion Network
Aurélien expands in Harrods with full men's and women's footwear offer
Aurélien, the 'quiet' luxury brand, has launched a signature footwear collection at high-end department store Harrods in London. It said the launch 'marks an important milestone in Aurélien's international retail expansion, bringing its refined Mediterranean aesthetic to one of the world's most prestigious department stores'. New to Harrods is the women's footwear collection that 'showcases elegant silhouettes, sophisticated neutral palettes, and the same commitment to exceptional Italian craftsmanship and materials that define the brand'. This includes its Softey Yacht Loafers, Voyager Loafers, and new Cashwool Active Knit sneakers for men. The expansion to its existing presence in Harrods comes after the Dutch fashion brand also opened a pop-up space at the neighbouring flagship Harvey Nichols in Knightsbridge in May. It continues in the space until September with its now dual Kighstbrige bases able to fully take advantage both of local shoppers and the huge number of tourists who visit this area of London in the summer. Another pop-up is scheduled to launch at Selfridges in the West End, it also said, neatly covering off London's two key luxury shopping neighbourhoods. The brand offers a full line-up of women's and men's clothing, shoes and accessories, with footwear. All garments and footwear are made in Italy and across Europe, 'combining artisanal tradition with modern functionality'.
Fashion Network
12-05-2025
- Business
- Fashion Network
Aurélien opens Harvey Nichols pop-up
Dutch fashion brand Aurélien — the company that describes itself as offering 'smart luxury' — has opened a pop-up space at the flagship branch of Harvey Nichols in Knightsbridge, central London. And it's not a short-term pop-up as it will be open until September, taking advantage both of local shoppers and the huge number of tourists who visit London in the summer. The company, whose own flagship store is in Amsterdam, said it further 'strengthens its presence in the UK capital'. Although it doesn't have any standalone London stores, it recently launched in Harrods, also in Knightsbridge. And another pop-up is scheduled to launch at Selfridges in the West End in June. Aurélien may be Dutch but its look is focused on 'Mediterranean refinement and timeless style' and while the brand offers a full line-up of women's and men's clothing, shoes and accessories, footwear is the headline news for the Harvey Nichols pop-up with the space offering 'a curated edit of the brand's most iconic footwear'. The clothing is available there too, all of it on the ground floor of the luxury department store.
