Aurélien opens Harvey Nichols pop-up
And it's not a short-term pop-up as it will be open until September, taking advantage both of local shoppers and the huge number of tourists who visit London in the summer.
The company, whose own flagship store is in Amsterdam, said it further 'strengthens its presence in the UK capital'. Although it doesn't have any standalone London stores, it recently launched in Harrods, also in Knightsbridge. And another pop-up is scheduled to launch at Selfridges in the West End in June.
Aurélien may be Dutch but its look is focused on 'Mediterranean refinement and timeless style' and while the brand offers a full line-up of women's and men's clothing, shoes and accessories, footwear is the headline news for the Harvey Nichols pop-up with the space offering 'a curated edit of the brand's most iconic footwear'. The clothing is available there too, all of it on the ground floor of the luxury department store.
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