Latest news with #AwakeNY
Daily Mirror
11-07-2025
- Entertainment
- Daily Mirror
Liam Gallagher tour fashion as he thrills designer with wonderful surprise
Liam Gallagher's style has been copied for years - from parkas, anoraks, tracksuit tops to the iconic bucket hat. And the Oasis frontman has been pulling out all the stops for the Live 25 tour Liam Gallagher is known for his incredible style almost as much as his music - with fans on the Live 25 reunion tour choosing to copy some of his iconic looks. For the first night in Cardiff, the Oasis frontman made sure he was looking sensational on stage and to the surprise of an underground Italian fashion brand - picked one of their designs especially for the comeback. The brand, Ten c., had no idea the singer was going to wear one of their pieces for the historic moment at the Principality Stadium, calling the discovery a 'wonderful moment'. They also revealed that no payments were exchanged by Liam to wear the garment, as they outed him as a true fan of fashion. Enzo Fusco, president of FGF (the Italian group of Ten c), told the Mirror: 'It was a really wonderful surprise. I'm getting on in years and my life has always been punctuated by more or less extraordinary events, but I must say that this one made me happy. The fact that we didn't sponsor or pay for this endorsement made me realise that true style is priceless. 'A world -famous singer freely chooses – something that is by no means a given today – a Ten c garment from among a thousand outerwear items – in this specific case, our historic Anorak model – during his first reunion concert after 16 years of waiting by fans and under the spotlight of the whole world, what can I say? It makes me incredibly proud of the work that is carried out here every day, with hard work and commitment. It means we are on the right track. 'Ten C is a niche brand, not mainstream, which has built itself up and is slowly making a name for itself over the years thanks to its passion for style and love of detail. Not everyone understands it, but those who fall in love with it never abandon it. "We have a small, very loyal and engaged community. I believe that this is what we have in common with Oasis: a love for our 'work', a passion for our community and the desire to stand out from the crowd as a premium brand.' The jacket was an archive piece that belongs to the limited edition launched in April 2024 by Ten c in collaboration with Awake NY, the result of the collaboration between creatives Alessandro Pungetti and Angelo Baque. The jacket features a print reproducing a map of the rocky substrate of Manhattan's neighbourhoods, an original and truly unique camouflage print. The outerwear, which alternates military green and acid green, is customised with both logos. The classic OJJ label, sewn on the inside, bears both the Ten c and Awake NY logos. Liam has previously joked about wearing a coat on stage - saying he doesn't mind if he sweats as long as he looks 'cool'. Ten c was founded by designers Alessandro Pungetti and Paul Harvey, who previously worked together at C.P. Company. They established the brand in 2010 with a focus on creating timeless, durable, and versatile outerwear, inspired by Japanese craftsmanship and classic military silhouettes.
Hypebeast
16-06-2025
- Entertainment
- Hypebeast
Awake NY Is Beach Ready This Summer
Summary As the anticipation builds for New York City's iconic summer block parties and community-driven events,Awake NYis setting the season's rhythm with the unveiling of itsSummer 2025collection. This latest offering reinterprets quintessential summer classics, blending the brand's signature aesthetic with the relaxed, vibrant energy of the city's warmest months. The collection introduces a thoughtfully curated lineup of seasonal staples, designed to be effortless yet distinct. Highlights include a breathable Mesh Polo, perfect for warm-weather gatherings; a dynamic Printed Soccer Jersey, nodding to both sport and street culture; and versatile Classic Striped Shorts, ensuring comfort and timeless style. Each piece reflects Awake NY's commitment to creating a core offering that feels both fresh and enduring. Further deepening its connection to the city's pulse, the collection's imagery was notably shot in NYC's iconic City Island. This picturesque locale, where New Yorkers traditionally kick off their summers with fresh seafood and vibrant days at Orchard Beach, provides an authentic backdrop that resonates with the brand's spirit. Featuring returning faces from AWAKE NY's extended community, the campaign continues their deeply rooted storytelling, emphasizing that the brand's narrative is inextricably linked to the people who wear it and the culture they inhabit. This Summer 2025 collection is an ode to the urban summer experience, crafted for those who value authenticity, comfort, and effortless style as they navigate the season's festivities and is now availableonline.
