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TikTok's favorite aluminum-free deodorant that actually works is 20% off for Prime Day
TikTok's favorite aluminum-free deodorant that actually works is 20% off for Prime Day

Daily Mail​

time08-07-2025

  • Health
  • Daily Mail​

TikTok's favorite aluminum-free deodorant that actually works is 20% off for Prime Day

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more This summer, say goodbye to B.O. anxiety with Lume! The TikTok viral whole-body deodorant brand offers everything from classic sticks to innovative wipes - and the best part? Nearly all their bestsellers are on sale for Amazon Prime Day. No matter who you are, you need deodorant. As the summer sets in and heat rises sweat, is in its prime, and not just under your arms but between your thighs, the back of your neck, and even your nooks and crannies. Lume Say bye-bye to body odor for good this summer with the cleanest, freshest smelling, and most affordable deodorant on Amazon! Lume is breaking the industry with aluminum-free deodorants and alternatives that curb B.O. for over 72 hours. During the huge Amazon Prime Day event lasting from July 8-11, you can score major savings with up to 25 percent off Lume bestsellers! 25% OFF Shop With Lume summer is no match! The innovative brand that has over 20,000 five-star reviews, is aluminum-free, baking soda-free, and safe for all skin types (yes, even sensitive!). Explore their bestselling Whole Body Deodorant Stick or opt for the Starter Pack to get the full experience! There is nothing worse than living with the constant fear that you may start to smell throughout the day. Luckily, Lume gets it, and with their innovative, clean products, you can finally live sniff-free. Try out their famous deodorant solutions for yourself now while they are 20 percent off and be shocked by how good you smell from head to toe. Lume Acidified Body Wash Smell good 24/7 with Lume's best-selling body wash! This peony scented find is packed with skin benefitting ingredients, including Aloe Vera. But the real show stopping feature is its ability to stop body odor in its tracks with a clinically proven formula. Don't just smell clean in the shower — smell clean all day. 21% OFF Shop Lume Whole Body Deodorant Viral ALERT! Give your everyday routine an upgrade just in time for summer. This cream deodorant and stick apply smoothly and get the job done fast. They are available in a multitude of scents, including lavender sage, vanilla, silver spruce, and soft powder. You can safely apply both of these body deodorants anywhere that you perspire for quick relief that lasts up to 72 hours. (And we say anywhere — we mean anywhere). For Prime Day this dynamic duo is a whopping 23 percent off! 23% OFF Shop Lume Invisible Spray Deodorant Offering 72 hours of consistent odor control, Lume's whole-body deodorant spray is the perfect choice for convenience and results. Use the aluminum-free formula with confidence, and take your pick from four choices: Unscented, Clean Tangerine, Lavender Sage, and Soft Powder. 23% OFF Shop

Dove Men+Care is partnering with Marshawn Lynch to drop the B.O. - everywhere. Introducing _EASTM_DE
Dove Men+Care is partnering with Marshawn Lynch to drop the B.O. - everywhere. Introducing _EASTM_DE

Yahoo

time06-02-2025

  • Health
  • Yahoo

Dove Men+Care is partnering with Marshawn Lynch to drop the B.O. - everywhere. Introducing _EASTM_DE

ENGLEWOOD CLIFFS, N.J., Feb. 6, 2025 /PRNewswire/ -- In locker rooms, gyms, and homes across America, there's an uncomfortable conversation no one's having: 63% of men are unaware of solutions for their whole body odor. But who's bold enough to speak up about it? Enter Marshawn Lynch – the football icon who has never shied away from real talk. In an audacious move, he's making the topic impossible to ignore by stripping his legendary BEASTMODE brand down to _EASTM_DE. The B.O. is gone. Thanks to Dove Men+Care Whole Body Deodorant. "Y'all know I'm about that action but definitely not trying to be hella musty and funky," said Lynch. "So when Dove Men+Care hit me up about dropping the B.O., I was with it. Now it's your turn." BEASTMODE and Dove Men+Care are inviting men across the country to drop the B.O. with a limited edition, authentic and beautifully-crafted _EASTM_DE merch kit. In addition to Dove Men+Care Whole Body Spray, each kit features a hoodie, shorts, and socks – covering some of the areas where Whole Body Deo works best. Kits are available as of February 6th at while supplies last. "We've been having fun with the idea that our product helps eliminate B.O. everywhere. Marshawn took the idea and ran. This campaign is all about taking the taboo out of whole body odor and showing men Dove Men+Care has them covered," says Unilever Associate Director, Dove Men+Care Deodorant, Lindsey Lapin. Lynch's partnership with Dove Men+Care Whole Body Deodorant isn't just another celebrity endorsement – it's an invitation to get real about getting fresh, backed by innovative products like their Aloe + Bamboo Whole Body Deo Spray and the NEW Marine + Blue Cypress and Fig + Suede Whole Body Deo Sprays. These paraben-free, derm-tested products protect against odor for your most precious parts – from pits to privates (yes, it sprays upside down) to feet. To learn about the new range, visit and follow @DoveMenCare on Instagram and Twitter. Throughout the weekend, Marshawn Lynch will be bringing _EASTM_DE to life, in addition to in-store takeovers at BEASTMODE locations in Las Vegas and Seattle. In New Orleans, home of this year's big game, Marshawn is hosting a live taping of his Get Got Pod, where _EASTM_DE merch and Dove Men+Care Whole Body Deo will be available for special giveaways. The full Dove Men+Care Whole Body Deo range, including the original Aloe + Bamboo and Shea Butter + Cedar scents, is available at Walmart and other major retailers for $12 MSRP. For more information about the campaign visit and to learn about the range, visit and follow @DoveMenCare on Instagram and Twitter. About Dove Men+CareDove Men+Care is the first range of products from Dove developed specifically for men. Manufactured by Unilever, the line includes the #1 U.S. dermatologist-recommended body wash brand. Launched in 2010, Dove Men+Care is a powerhouse men's grooming brand in the U.S. with a product portfolio that includes bars, body washes, face care, antiperspirant/deodorants, hair care, and hand/body lotions, which are available nationwide in food, drug, and mass outlet stores. Since launching, Dove Men+Care has also been dedicated to debunking the stereotypes of how men around the world care for themselves and others. The brand is on a mission to inspire every man to experience the transformative effects of care and focuses on making that a reality through cultural initiatives, legislative action, and community engagement. Learn more at About Unilever in North America Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023. Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. For more information on Unilever U.S. and its brands visit: For more information on Unilever Canada and its brands visit: Media Contact: Allison Wachtfogel, View original content to download multimedia: SOURCE Dove Men+Care Sign in to access your portfolio

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