5 days ago
Industry Lobby Group's ‘Fishy' Marine Protection Claims Under Fire
Environmental groups, marine scientists, and iwi representatives have today called out lobby group Seafood New Zealand for its egregious greenwashing of New Zealand's commercial fishing industry.
In an open letter published today, the signatories accuse Seafood New Zealand of misleading the public with its repeated and unsubstantiated claims that Aotearoa New Zealand has already achieved the global target of protecting 30% of its ocean territory by 2030.
'Claiming New Zealand has already protected 30% of our ocean is utterly disingenuous and creates a dangerous illusion of progress – when in reality, less than 1% of our ocean is highly protected and our fragile marine species and habitats remain exposed to immense harm,' says Dr Kayla Kingdon-Bebb, Chief Executive of WWF-New Zealand.
Seafood New Zealand continues to argue that New Zealand has already protected 30% of its ocean because it counts a type of protection known as 'Benthic Protection Areas' (BPAs). While these areas restrict bottom trawling and dredging on the seabed, they still allow midwater trawling, longlining, and other extractive industrial practices to continue unabated. They fall wildly short of 'highly protected' as defined by internationally recognised standards.
Even the Department of Conservation acknowledges BPAs don't protect sufficient biodiversity to meet the standard of a Marine Protected Area.
'These areas were chosen – by industry – because they had little impact on commercial fishing operations, not because they protect biodiversity. Most of these zones were never bottom trawled in the first place - because they're simply too deep for it - and in many of them, harmful industrial fishing practices are still rampant. That's not protection – it's pulling the wool over Kiwis' eyes,' says Dr Kingdon-Bebb.
'Calling BPAs 'protected areas' is a dangerous distortion that risks delaying the urgent action needed to safeguard ocean health. It gives the public and policymakers a false sense of progress while deep-sea corals, seamounts, and vital habitats for our declining native species and key fish stocks remain under immense threat.'
Dr Kingdon-Bebb says Seafood New Zealand's continued peddling of misinformation does a disservice to many of New Zealand's commercial fishing companies.
Fishing company Sealord, for example, has publicly backed the 30% ocean protection target – and acknowledged the significant effort still needed to reach this goal.
'There are commercial fishing companies genuinely trying to do better, but they're being undermined by an industry lobby group more interested in greenwashing and spin. That needs to change,' says Kingdon-Bebb.
Since 1970, the health of some of Aotearoa New Zealand's commercial fish stocks have plummeted. In the Hauraki Gulf/Tīkapa Moana, scallop and crayfish fisheries have nearly collapsed.
Our country's waters are home to half the world's whale and dolphin species, but 22% of marine mammals are now on the brink of extinction. More species of seabird breed in Aotearoa than anywhere else on earth – but a staggering 90% are now threatened or at risk.
'With our marine life on the brink and New Zealand lagging behind the rest of the world in ocean conservation, we urge Seafood New Zealand to stop overstating the nation's marine protection efforts and instead back meaningful, inclusive, science-led conservation that upholds Māori rights and interests. Our fragile marine environment deserves more than paper parks and poorly executed PR spin. It needs real protection,' says Kingdon-Bebb.
The full list of signatories to the open letter include:
Dr Kayla Kingdon-Bebb, WWF-New Zealand
Dr Russel Norman, Greenpeace Aotearoa
Nicola Toki, Forest & Bird
Professor Conrad Pilditch, Marine Scientist, University of Auckland
Professor Simon Thrush, Marine Scientist, University of Auckland
Professor Daniel Hikuroa, Earth Systems Scientist, University of Auckland
Vince Kerr, Marine Ecologist, Kerr and Associates
Nicola Rata-MacDonald, Ngāti Manuhiri Settlement Trust
Duncan Currie, Deep Sea Conservation Coalition
Natalie Jessup, Endangered Species Foundation
Daren Grover, Project Jonah
Anna Campbell, Yellow-Eyed Penguin Trust
Karen Saunders, Native Bird Rescue
James Gibson, BLAKE
Tom Karstensen, New Zealand Underwater Association
Jenny Craig, Dive Pacific
