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PC penetration doubles since Covid-19 to 15% households in 2024
PC penetration doubles since Covid-19 to 15% households in 2024

Time of India

time15-07-2025

  • Business
  • Time of India

PC penetration doubles since Covid-19 to 15% households in 2024

Academy Empower your mind, elevate your skills Household PC penetration in India has nearly doubled since the Covid-19 pandemic, rising to 13-15% in 2024 from 6-8% in 2019. Annual consumer PC shipments surged to seven million units from four million over the same period, IDC data sourced by ET said the market is undergoing a structural transformation beyond the temporary pandemic-induced surge, driven by refresh cycles, greater financial accessibility, and excitement around AI PCs in mid-tier prices. However, there is a lot of ground to cover, they added.'India's PC penetration continues to be way lower compared to developed economies and even our neighbour China,' said Bharath Shenoy, principal analyst at purchasing power in lower-tier cities is a challenge, but brands are trying to bridge the gap with offers, cashbacks, and no-cost EMIs, he said. With low penetration, there is enough scope to attract first-time buyers, and sentiment is positive, Shenoy sales had slowed down after the pandemic-induced surge. They have started to pick forecasts consumer PC shipments to grow 4.2% in 2026, up from 2.5% in 2025.'The market didn't collapse post-pandemic, it recalibrated,' said Ashweej Aithal, senior analyst at Canalys. 'We're now seeing steadier growth, with smaller cities sustaining demand and education cycles driving seasonal spikes.'Firms Like HP and Lenovo also see opportunity for greater penetration in smaller cities.'Digital adoption is accelerating in tier-II and III cities,' said Vineet Gehani, senior director, personal systems, at HP India . 'AI PCs could account for nearly 50% of the global market by 2027,' he of AI PCs is still nascent, but vendors are ramping up efforts to build awareness and reduce price friction through financing schemes, vernacular outreach, and influencer-led campaigns.'We're working with partners to offer AI PCs across price bands, supported by vernacular content and financing,' said Dinesh Nair, director, consumer business, Lenovo India . 'Some of our best-performing stores are in cities like Indore, Bhopal, Nashik, and Visakhapatnam.'According to Canalys, consumer PC shipments grew 16% year on year in the first quarter of 2025 (January-March), driven by aggressive promotions and strong March-end shipments across the second quarter, however, early indicators suggest a flat trend with growth largely concentrated in the commercial segment, Aithal and executives said gaming notebooks are in demand, with AI PCs also being key growth drivers going forward and upcoming festive sales set to give these a boost. They expect AI PCs to become a critical catalyst for first-time upgraders in smaller pandemic lockdowns made students and people in tier-II and tier-III cities more familiar with PCs, they don't use them on a daily basis, experts said.

India PC market grows for 7th straight quarter at 8.1 pc in Q1
India PC market grows for 7th straight quarter at 8.1 pc in Q1

Time of India

time27-05-2025

  • Business
  • Time of India

India PC market grows for 7th straight quarter at 8.1 pc in Q1

HighlightsIndia's traditional personal computer market, which includes desktops, notebooks, and workstations, experienced a year-over-year growth of 8.1 percent in the first quarter of 2025, with 3.3 million units shipped. HP Inc. led the Indian PC market with a 29.1 percent share in Q1 2025, achieving significant growth in both the consumer and commercial segments, while Lenovo followed with an 18.9 percent market share and impressive growth rates. The consumer segment of the PC market grew by 8.9 percent in Q1 2025, driven by Republic Day sales and a significant push in shipments during March, aided by a strong performance from the e-tail channel, which saw a 21.9 percent increase. India's traditional PC market (desktops, notebooks and workstations) grew 8.1 per cent year-over-year (YoY) in Q1 2025, with 3.3 million units shipped, a report showed on Monday. According to data from the International Data Corporation (IDC), this marks the seventh consecutive quarter of growth for the India PC market. Notebooks grew 13.8 per cent while workstations grew by 30.4 per cent. Premium notebook shipments ($1,000 and above) grew by 8 per cent in the January-March quarter while AI notebooks continue to be measured despite witnessing an impressive 185.1 per cent growth due to a lower base. The consumer segment grew by 8.9 per cent in Q1 2025 driven by Republic Day sales and heavy shipment push in March across channels. E-tail channel continued its upward trajectory growing at 21.9 per cent in Q1. The commercial segment grew 7.5 per cent with increased demand for commercial notebooks, primarily from enterprises, said the report. "The consumer PC market had one more upbeat quarter driven by e-tail channel and focused offline expansion," said Bharath Shenoy, research manager, IDC India and South Asia. PC vendors are ensuring greater accessibility for customers across India by strengthening their offline presence with new brand stores, increasing LFR (large format retail) presence, and offering attractive discounts and cashback deals online. "While strong shipments indicate positive market momentum, the resulting increase in channel inventory poses a challenge in the near future," he mentioned. HP Inc. led the market with 29.1 per cent share in Q1 2025 as it topped the charts in both the consumer and commercial segments. In the commercial segment, HP held a share of 32.7 per cent driven by strong demand from enterprises which witnessed a staggering 60.6 per cent growth. Lenovo stood second with 18.9 per cent share in Q1. Lenovo grew across both the consumer and commercial segments by 36.4 per cent and 33.8 per cent YoY, respectively.

India shipped 3.3 million PCs in Q1 of calendar year 2025: IDC
India shipped 3.3 million PCs in Q1 of calendar year 2025: IDC

The Hindu

time26-05-2025

  • Business
  • The Hindu

India shipped 3.3 million PCs in Q1 of calendar year 2025: IDC

India's traditional PC market, which comprises desktops, notebooks, and workstations, grew 8.1% year-on-year in the January-February-March quarter of calendar year 2025, with 3.3 million units shipped, reported International Data Corporation (IDC), a U.S.-based market intelligence and data tracker of IT, telecommunications, and consumer technology markets globally. Strong notebook demand and rising AI-powered PC adoption have driven the PC growth during the quarter, IDC said. The quarter saw notebooks category growing at 13.8% YoY, with premium notebook shipments (over $1,000 per unit) growing at 8% YoY. Workstations grew by 30.4% YoY, while desktops declined by 2.4% YoY. AI notebooks witnessed an 185.1% YoY growth due to a lower base, the firm further said. According to IDC, during the quarter, the consumer segment grew by 8.9% YoY driven by Republic Day sales and heavy shipment push in March across channels. E-tail channel continued its upward trajectory growing at 21.9% YoY. The commercial segment grew 7.5% YoY with increased demand for commercial notebooks, primarily from enterprises. The commercial desktop category, however, declined 2.5% due to 27.4% YoY decline in the government segment. 'The consumer PC market had one more upbeat quarter driven by e-tail channels and focused offline expansion,' said Bharath Shenoy, research manager, IDC India & South Asia. 'PC vendors are ensuring greater accessibility for customers across India by strengthening their offline presence with new brand stores, increasing large format retail (LFR) presence, and offering attractive discounts and cashback deals online.'' While strong shipments indicated positive market momentum, the resulting increase in channel inventory posed a challenge in the near near future, Mr. Shenoy cautioned. HP led the market with 29.1% share in the first quarter of CY 2025 topping the charts in both the consumer and commercial segments. Lenovo stood second with 18.9% share and Dell Technologies took the third position with 15.6% share. Dell continued to hold the second position in the commercial segment with 22% share, however, it focused on correcting its channel inventory in the consumer segment which led to lower shipments thereby dropping to sixth position behind Apple, as per IDC analysis. Acer Group, which held the fourth position with 15.4% market share, witnessed 95.5% YoY growth in the consumer segment. However it saw a 21.1% decline in the commercial segment. Asus at fifth position commanded 6% share. Commenting on the outlook, Navkendar Singh, associate vice president, Devices Research, IDC India, South Asia & ANZ said, 'While enterprise orders continue to grow and drive commercial segment purchases, the Indian IT/ITES sector has remained relatively subdued so far, reflecting a cautious approach and a focus on optimising existing IT investments.'' With AI-powered capabilities becoming integral to business operations, organisations have started adopting AI PCs to enhance productivity, security, and automation, which was expected to grow further in the coming quarters, Mr. Singh added.

Indias PC market grows 8.1 pc to 3.3 mn units in Mar qtr, HP leads
Indias PC market grows 8.1 pc to 3.3 mn units in Mar qtr, HP leads

Mint

time26-05-2025

  • Business
  • Mint

Indias PC market grows 8.1 pc to 3.3 mn units in Mar qtr, HP leads

New Delhi, India's personal computer market grew 8.1 per cent to 3.3 million units in the March 2025 quarter, driven by Republic Day sales and heavy shipment push in the month across sales channels, market research firm IDC said on Monday. HP continues to lead the space with a 29.1 per cent market share, while Lenovo recorded the highest growth at 34.8 per cent year-on-year among its rivals, clocking an 18.9 per cent market share in the first quarter of 2025, according to International Data Corporation Worldwide Quarterly Personal Computing Device Tracker report. Supplies of Dell PCs declined by 3.4 per cent on a year-on-year basis during the reported quarter. The company occupied third spot in the PC segment with 15.6 per cent. While shipment of Acer grew by 7.6 per cent year-on-year, its market share remains unchanged at 15.4 per cent. Asus PC supply in the Indian market grew by 8.6 per cent on a year-on-year basis, and the market share improved marginally to 6 per cent during the reported quarter, according to IDC estimates. The IDC report said the consumer segment grew by 8.9 per cent year-on-year in the January-March 2025 period, driven by Republic Day sales and heavy shipment push in March across channels. "PC vendors are ensuring greater accessibility for customers across India by strengthening their offline presence with new brand stores, increasing LFR presence, and offering attractive discounts and cashback deals online. While strong shipments indicate positive market momentum, the resulting increase in channel inventory poses a challenge in the near future," Bharath Shenoy, research manager, IDC India & South Asia, said. E-tail channel continued its upward trajectory, growing at 21.9 per cent year-on-year in the reported quarter. The commercial segment grew 7.5 per cent with increased demand for commercial notebooks, primarily from enterprises. "While enterprise orders continue to grow and drive commercial segment purchases, the Indian IT/ITES sector has remained relatively subdued so far, reflecting a cautious approach and a focus on optimising existing IT investments. "Meanwhile, continued demand for gaming notebooks has triggered growth in the consumer segment," Navkendar Singh, associate vice president Devices Research, IDC India, South Asia and ANZ, said. He said that organisations have started adopting AI PCs to enhance productivity, security, and automation, with AI-powered capabilities becoming integral to business operations, and the same is expected to grow further in the coming quarters. The commercial desktop category, however, declined 2.5 per cent due to a 27.4 per cent year-on-year fall in the government segment. This article was generated from an automated news agency feed without modifications to text.

India PC market grows for 7th straight quarter at 8.1 pc in Q1
India PC market grows for 7th straight quarter at 8.1 pc in Q1

Time of India

time26-05-2025

  • Business
  • Time of India

India PC market grows for 7th straight quarter at 8.1 pc in Q1

India's traditional PC market (desktops, notebooks and workstations) grew 8.1 per cent year-over-year (YoY) in Q1 2025, with 3.3 million units shipped, a report showed on Monday. According to data from the International Data Corporation (IDC), this marks the seventh consecutive quarter of growth for the India PC market. Notebooks grew 13.8 per cent while workstations grew by 30.4 per cent. Premium notebook shipments ($1,000 and above) grew by 8 per cent in the January-March quarter while AI notebooks continue to be measured despite witnessing an impressive 185.1 per cent growth due to a lower base. The consumer segment grew by 8.9 per cent in Q1 2025 driven by Republic Day sales and heavy shipment push in March across channels. E-tail channel continued its upward trajectory growing at 21.9 per cent in Q1. The commercial segment grew 7.5 per cent with increased demand for commercial notebooks, primarily from enterprises, said the report. "The consumer PC market had one more upbeat quarter driven by e-tail channel and focused offline expansion," said Bharath Shenoy, research manager, IDC India and South Asia. PC vendors are ensuring greater accessibility for customers across India by strengthening their offline presence with new brand stores, increasing LFR (large format retail) presence, and offering attractive discounts and cashback deals online. "While strong shipments indicate positive market momentum, the resulting increase in channel inventory poses a challenge in the near future," he mentioned. HP Inc. led the market with 29.1 per cent share in Q1 2025 as it topped the charts in both the consumer and commercial segments. In the commercial segment, HP held a share of 32.7 per cent driven by strong demand from enterprises which witnessed a staggering 60.6 per cent growth. Lenovo stood second with 18.9 per cent share in Q1. Lenovo grew across both the consumer and commercial segments by 36.4 per cent and 33.8 per cent YoY, respectively.

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