5 days ago
Kinetic Green to launch 3 new Born-Electric scooters in next 18 months
Homegrown
electric vehicles
(EVs) manufacturer
Kinetic Green
on Friday said it will launch three new Born-Electric-branded electric scooters in the next 18 months to boost its electric two-wheeler (E2W) business.
This builds upon the 'strong market response' received by the flagship Kinetic Green
E-Luna scooter
launched last year, the Maharashtra-based company said.
The first Born-Electric scooter will be 'stylish, tech-forward, and family-oriented' with features such as a vibrant TFT display, multiple battery variants, fast-charging, and smart connectivity powered by JioThings. It is expected to launch before the festive season this year.
To enhance design and aesthetics, Kinetic Green has partnered with Italy-based
Torino Design
. The companies aim to seamlessly integrate advanced Internet of Things (IoT) connectivity, comfort, and safety features for scooter riders.
'Our upcoming
Born-Electric scooters
will redefine category benchmarks in styling and utility,' said Sulajja Firodia Motwani, founder & CEO of Kinetic Green. 'Backed by our legacy, EV R&D and strategic partnerships, we're ready to lead India's electric mobility transformation.'
Poised to Tap ₹40,000 Crore Market Opportunity
Kinetic Green said it has sold over 80,000 E2Ws and established a nationwide network of 400 exclusive dealerships. It began its EV journey in 2016 and debuted in the E2W sector in 2022.
With India's
e-scooter penetration
expected to grow from 15 per cent to 70 per cent by 2030, reaching an estimated ₹40,000 crore market, the timing is ideal, the company said, citing third-party estimates, adding that the new launches will help it capitalise on this expected growth.
