Latest news with #BrandAmbassadors
Forbes
21-07-2025
- Business
- Forbes
The Brand Playbook To Transform Talent Acquisition
Attracting Top Talent that will Stick Around The days of relying on job boards and hoping people cruise over to your website to view your job openings are over. To attract A-players in 2025 and beyond, you need more than a careers page—you need a team of brand ambassadors sharing real stories, real wins, and real lessons. The secret? Teach your people how to build authentic personal brands on LinkedIn and empower them to do so. When your employees become your loudest advocates, you don't just fill roles—you build a magnetic culture that top talent wants to join. Why does this strategy work? Because people don't work for companies. They work for people. Forget corporate jargon. Start building trust, one authentic post at a time. Here's where to begin: Your People are Your Pipeline The best candidates aren't browsing job boards—they're following people whom they admire and connect with. Content is Currency Top talent is attracted to great voices, not just great companies, which may help to explain why your top candidate just took a role with a lesser-known company. Leaders go First Set the example, as you never want to ask people to do something you as a leader wouldn't do. Remove any Obstacles If you want your team to build brands, make it easy to do so. Engagement over Clicks Vanity metrics don't attract talent. Conversations do. Recognition and Employee Incentives People repeat behavior that gets acknowledged and rewarded. Strong personal brands are magnetic. Stop chasing talent and start attracting it. If you want to attract the best talent, this is your playbook.
Yahoo
16-07-2025
- Entertainment
- Yahoo
Harry Potter Stores Are Serving Butterbeer Sundaes for National Ice Cream Day
Harry Potter Stores Are Serving Butterbeer Sundaes for National Ice Cream Day originally appeared on Parade. Looking to beat the summer heat with a little magic? The Harry Potter Shops in New York and Chicago have you covered. In honor of National Ice Cream Day on Sunday, July 20, both flagship Harry Potter locations are transforming their stores into sweet havens with a week-long Butterbeer Sundae celebration, running from July 20–26. Here's the scoop: fans who purchase a Butterbeer ice cream can head to in-store Butterbeer-branded sundae trolleys and load up on up to five free toppings, inspired by the wizarding world. Options include Mini Chocolate Frogs, Jellybeans, House-Colored Sprinkles, and store-exclusive toppings like Butterbeer Cookie Crumble in New York and Butterbeer Popcorn Crumble in Chicago. View this post on Instagram A post shared by The Official Harry Potter Shop (@harrypottershop) Act fast! The first 100 customers at each location will score a free Butterbeer ice cream complete with all the magical toppings. Throughout the week, you will still be able to receive free toppings with any ice cream purchase, while supplies last. Each shop is also offering city-specific sundaes: New York Sundae: Butterbeer ice cream with Butterbeer Syrup and Butterbeer Cookie Crumble Chicago Sundae: Butterbeer ice cream with Butterbeer Syrup and Butterbeer Popcorn Crumble In New York, fans can visit a wizarding photo area inside the store, and on July 20, brand ambassadors will be roaming Madison Square Park and Union Square Park with Harry Potter trivia and special rewards for those who answer correctly. Talk about a magical treat! Harry Potter Stores Are Serving Butterbeer Sundaes for National Ice Cream Day first appeared on Parade on Jul 15, 2025 This story was originally reported by Parade on Jul 15, 2025, where it first appeared.
Yahoo
19-05-2025
- Entertainment
- Yahoo
Bibigo - Global No. 1 Korean Food Brand - Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors
Launches bibigo | SEVENTEEN Campaign Video and Plans Online and Offline Activities for Global Consumers and Fans SEOUL, South Korea, May 19, 2025 /PRNewswire/ -- CJ Foods' global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo's efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe. The campaign, centered around the slogan "Taste What's Beyond," will include a variety of exciting activities such as: Campaign Video Release Collaborative Product Launch Online and Offline Events Through this partnership, CJ aims to share bibigo's unique stories and flavors of Korean food with a fresh and creative approach. SEVENTEEN is a K-pop icon that debuted in 2015. CJ Foods chose SEVENTEEN as its global brand ambassadors because the group's bright and positive energy synergizes with bibigo's fun and passionate brand image. To kick off the campaign, bibigo will release a campaign video across its global Instagram, TikTok, and X (formerly Twitter) channels starting May 20. The short-form video features SEVENTEEN members enjoying a range of bibigo products, including gimbap, corn dogs, and tteokbokki. Fans can also view the video on a dedicated bibigo | SEVENTEEN microsite, set to go live on the brand's official website on May 23. During the campaign's video shoot in March, SEVENTEEN brought their signature playful charm to the set, creating a lively and engaging atmosphere. The collaboration doesn't stop there. In the second half of this year, bibigo will roll out collaborative products under the bibigo | SEVENTEEN campaign in global markets. Additionally, fans and consumers can look forward to a series of online and offline events in international markets like Japan and the United States. "By partnering with SEVENTEEN, we hope to connect with more consumers worldwide and significantly drive awareness for our brand bibigo," said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. "Through this campaign, we aim to showcase bibigo and Korean food to a broader audience in a fun and engaging way." About bibigo Launched in 2010, bibigo is a global Korean food brand of CJ Foods. Aiming to enrich today's busy and demanding life, bibigo delivers K-food and culture to dinner tables worldwide under the new slogan "Live Delicious." The brand line-up includes a full assortment of snacks, appetizers and meal items. Bibigo products are sold across around 60 countries globally, and the brand's signature item "Mandu" is sold in 6 continents. Inspired by authentic recipes, bibigo makes the tastes of Korean cuisine accessible with popular offerings in most major grocery chains. For more information, visit About CJ Foods CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers. As the largest food company in Korea for decades, CJ Foods is now leading the globalization of Korean food with its renowned "bibigo" brand. Under bibigo, it offers delicious K-food products including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), roll, and K-street food. For more information, visit View original content to download multimedia: SOURCE CJ Foods Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
