Latest news with #CPRS
Borneo Post
4 days ago
- General
- Borneo Post
Selakan islanders prevent 1,938kg of waste polluting marine ecosystem
Waste being taken to mainland Semporna for proper disposal. – Photo from Reef Check Malaysia. SEMPORNA (July 8): A community-driven waste management programme was successfully launched on Selakan Island by Reef Check Malaysia in partnership with the Selakan Marine Conservation Group (SMCG). This initiative marks a critical step forward in tackling one of the most pressing environmental issues facing island communities: solid waste pollution. The programme, officially introduced in March 2025, empowers local households to take the lead in waste segregation and responsible disposal. At the heart of the system is the newly constructed Rumah Penyimpanan Sampah (Waste Storage House), where segregated waste can be delivered by residents twice daily. As of July 2025, 40 households have actively participated in the programme. Together, they have prevented a total of 1,938.4 kilograms of waste from polluting the surrounding marine ecosystem. All collected waste has been safely transported to the mainland with support from the Semporna District Council, ensuring proper disposal. Selakan Island, like many small islands in the Semporna region, faces acute waste management challenges due to limited infrastructure, geographic remoteness, and increasing volumes of waste generated by residents. Current practices include open burning and sea dumping. A recent waste audit led by Reef Check Malaysia estimates that Selakan (on a normal activity) produces approximately 246 kilograms of waste daily, or 1.39 kg per person per day. Without intervention, an estimated 64 tonnes of waste could end up in the ocean each year, endangering marine ecosystems and affecting the livelihoods of coastal communities. The waste management programme builds upon the groundwork of Reef Check Malaysia's community-based coral restoration and conservation project in Selakan, supported by Sabah Parks and the Ministry of Tourism, Culture and Environment (KePKAS). Funding from the Exo Foundation and support from the Semporna Island Project (SIP) have enabled the expansion of efforts to address land-based sources of marine pollution. The programme is more than a waste collection initiative — it is a comprehensive platform for education, empowerment and sustainability. A Recycling Learning Lab is planned to be developed on the island to serve as a community hub for recycling education, plastic upcycling innovation and eco-tourism outreach. Plans are also underway to launch the Community Plastic Recycling Scheme (CPRS), a sustainable financing mechanism designed to incentivise plastic recovery and recycling on the island. Reef Check Malaysia's efforts in Selakan are part of a wider mission to improve waste management systems across Sabah's coastal and island communities. Successful models have already been established in Mantanani Island (Kota Belud) and Larapan Island (Semporna), where over 270,000 kilograms of waste have been collected and kept out of marine environments. Solid waste pollution is one of the leading causes of coral reef degradation and marine biodiversity loss. Introducing a formal waste management system is not just an environmental intervention; it is a socioeconomic necessity. By keeping reefs healthy, this initiative helps safeguard the island's fisheries, food security, and tourism economy, ensuring long-term community resilience. 'Proper waste management is foundational to protecting the marine ecosystems that our communities depend on,' said Adzmin Fatta, Programme Manager for Reef Check Malaysia in Sabah. 'With the commitment of the Selakan community and our partners, we are creating a scalable model of sustainability that begins with everyday actions,' he said in a statement. This programme proves that with the right support, island communities can take the lead in solving environmental challenges. However, more resources and collaboration are needed to scale and sustain such efforts. Reef Check Malaysia invites public agencies, donors and corporate partners to join hands in supporting waste solutions that protect the people and the planet.
Cision Canada
03-06-2025
- Business
- Cision Canada
/C O R R E C T I O N from Source -- Canadian Public Relations Society - National/ English
In the news release, CPRS REVEALS AWARDS OF EXCELLENCE WINNERS SHOWCASING THE BEST IN CANADIAN PUBLIC RELATIONS AND COMMUNICATIONS, issued 28-May-2025 by Canadian Public Relations Society - National over CNW, we are advised by the company that the first paragraph should read"The Canadian Public Relations Society (CPRS) is proud to announce sixty-four winners of the 2025 CPRS National Awards of Excellence, celebrating the exceptional work of public relations and communications professionals across the country." rather than "sixty-three winners" as originally issued inadvertently. The complete, corrected release follows: CPRS REVEALS AWARDS OF EXCELLENCE WINNERS SHOWCASING THE BEST IN CANADIAN PUBLIC RELATIONS AND COMMUNICATIONS BANFF, AB, May 28, 2025 /CNW/ - The Canadian Public Relations Society (CPRS) is proud to announce sixty-four winners of the 2025 CPRS National Awards of Excellence, celebrating the exceptional work of public relations and communications professionals across the country. "On behalf of the Board of Directors of CPRS, I extend our heartfelt congratulations to all the recipients of this year's Awards of Excellence," said Claire Ryan, MCM, APR, National President of CPRS. "Each year, we are inspired by the calibre of submissions from across Canada and across sectors, which demonstrates the vital role strategic communications plays in our society. Our winners exemplify professionalism, creativity, and purpose," added Ms. Ryan. "We hope these awards serve not only as recognition of their achievements, but as lasting reminders of the impact that thoughtful, ethical communications can have." Presented during a gala ceremony at the ELEVATE 2025 CPRS National Conference, this year's awards recognize outstanding achievements in strategic communications, innovation, and leadership. "Not all submissions receive an award here at CPRS National Awards of Excellence, so the competition is intense," said Lisa Covens, MA, CAIP, board liaison to the CPRS National Major Awards and the Awards of Excellence Committee. "Presenting so many awards in person at the Awards Gala is a highlight of the conference for me." From bold campaigns which sparked national conversations to behind-the-scenes efforts building lasting trust, this year's winners are setting the pace for the future of public relations and communications in Canada. "Those who submit entries, and those who evaluate them, are helping define the very standards that shape excellence in public relations," said Julien Baudry, APR, MBA, Presiding Officer of the CPRS National Awards Committee. "Our profession has long been focused on managing the reputations of others, and too often we've neglected our own. Yet there is so much talent here, so many storytellers," added Baudry. "Building Trust in a Shifting World" was this year's conference theme, and attendees explored the evolving role of communicators in a time of complexity and change. From AI to activism, misinformation to media relations, ELEVATE 2025 brought together the profession's leading voices to tackle today's toughest communication challenges. The 2025 conference and awards gala were made possible with the generous support of our sponsors and partners: ChangeMakers, Notified, Leger, Cision, McMaster University's Masters of Communications Management Program, Royal Roads University, The Canadian Press and Aspen Films. CPRS National is pleased to announce the full list of winners of the 2025 Awards of Excellence: Best Corporate Social Responsibility Campaign SILVER – Simon Falardeau, Strategic Communications Consultant, "The April 8, 2024 Eclipse: Protect Your Eyes and Enjoy." BRONZE – IKEA Canada with Edelman Canada, "SHT" Best Influencer Campaign GOLD – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" SILVER – McDonald's Canada x Weber Shandwick Canada, "It's a McDonald's Thing" BRONZE – GSK + Porter Novelli, "AsktoBsure" Best Integrated Communications GOLD – Town of Whitby Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – University of Toronto, "U of T Communications for celebrating Geoffrey Hinton's Nobel Prize in Physics" Best non-profit/NGO Campaign GOLD – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" SILVER – Movember Canada x Weber Shandwick Canada, "Moustache Mission" BRONZE – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" Best Use of Media Relations – Large Budget (More than $50,000 CAD) GOLD – Rethink PR and Molson, "See My Name" SILVER – IKEA Canada, "SHT" BRONZE – Zeno Group Canada, "Philadelphia Bagel Wholes" Best Use of Media Relations – Medium Budget ($10,000 – $50,000 CAD) GOLD – Mila and TACT, "Pause Giant AI Experiments" BRONZE – Securian Canada and Kaiser & Partners, "Behind the Gig: Securian Canada Insights" Best Use of Media Relations – Small Budget (less than $10,000 CAD) SILVER – CAA & CAA Insurance "Auto-Theft Strategy 2024" Brand Development Campaign of the Year GOLD – Craft Public Relations, "Atypique's Sober Dance Party, Featuring AJ McLean" SILVER – Craft Public Relations & Tim Hortons, "The Last Timbit, A Tim Hortons 60th Anniversary Musical" SILVER – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" Canadian Advocacy and Social Marketing Campaign of the Year SILVER – ChangeMakers & Government of Nunavut, "Escape the Vape" Canadian Digital Communications Campaign of the Year GOLD – Zeno Group Canada, "Love Your Lunch Day" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – Novartis Canada and Golin Health x Edelman Canada, "My Krew Canada" Canadian Diversity, Equity, and Inclusion Campaign of the Year BRONZE – Victoria Police Department, "Women Of VicPD" Canadian Government Relations Campaign of the Year GOLD – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Club des petits déjeuners and TACT, "L'explosion des besoins alimentaires dans les écoles du Québec" Canadian Health Care Campaign of the Year GOLD – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" SILVER – Obesity Canada, Eli Lilly Canada and GCI Canada, "Reshaping the obesity narrative: The cost of inaction and impact of stigma" SILVER – Interior Health Communications & Engagement, "Give your kids their best shot" BRONZE – GSK + Porter Novelli, "AsktoBsure" Canadian Issues / Crisis Management Campaign of the Year SILVER – Munro/Thompson & Yuułuʔiłʔatḥ Government, "Cold Chain Incident Issue Management" BRONZE – The City of Red Deer, "Canada Post Strike" Canadian Marketing Communications Campaign of the Year SILVER – Proof Strategies & Electrical Safety Authority, "Powerline Safety" BRONZE – Craft Public Relations, "Nintendo Switch x Maitreyi Ramakrishnan" Employee Engagement / Internal Communications Campaign of the Year GOLD – Northland Power, "Transforming Internal Communications with The Pulse" SILVER – British Columbia Institute of Technology, "BCIT Don't Get Hooked Campaign" BRONZE – Alberta Blue Cross, "2024 Employee Giving Campaign" External Communications SILVER – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" BRONZE – Apostrophe, "Community-Led Collaboration Project" New Product or Service Launch GOLD – Craft Public Relations & Rakuten Kobo, "The Canadian Launch of Kobo Colour eReaders" SILVER – Mondelez x Weber Shandwick Canada, "OREO Space Dunk" BRONZE – Craft Public Relations, DDMG & Tim Hortons, "The Launch of Flatbread Pizza" Best Publication GOLD – Cooke Inc., "Cooke Newsletter - Spring 2024" SILVER – City of Welland, "Wonders of Welland" BRONZE – Town of Okotoks, "Town of Okotoks 2023 Annual Report" BRONZE – University of Toronto, "University of Toronto Magazine" Best Special Events Projects GOLD – Craft Public Relations & Tim Hortons, "Tim Hortons Pet Merch Collection Event" SILVER – Paradigm, Edgewell Personal Care, "Come Alive with Hawaiian Tropic" BRONZE – McDonald's Canada x Weber Shandwick Canada, "Toronto Raptors: Power of 3's" In House Team of the Year GOLD – City of Leduc: Communications and Marketing Services SILVER – Alberta Energy Regulator: Engagement and Communication Branch BRONZE – British Columbia College of Nurses & Midwives: BCCNM Communications Team Agency Team of the Year – Small GOLD – Monogram Communications SILVER – Apostrophe BRONZE – Coldwater Communications Agency Team of the Year – Medium GOLD – Casacom SILVER – Zeno Group Canada BRONZE – Craft Public Relations Agency Team of the Year – Large BRONZE – ChangeMakers BRONZE – Proof Strategies Inc. Best Sustainable Development Initiative Cooke Inc., "Cooke Newsletter - Spring 2024" Best Creativity and Innovation Zeno Group Canada, "Love Your Lunch Day" Best In Show Zeno Group Canada, "Love Your Lunch Day" About CPRS Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management, and teaching of public relations and communications. Comprising 13 local societies, CPRS' mission is to build a national public relations and communications management community through professional development, accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.
Yahoo
03-06-2025
- Business
- Yahoo
/C O R R E C T I O N from Source -- Canadian Public Relations Society - National/
In the news release, CPRS REVEALS AWARDS OF EXCELLENCE WINNERS SHOWCASING THE BEST IN CANADIAN PUBLIC RELATIONS AND COMMUNICATIONS, issued 28-May-2025 by Canadian Public Relations Society - National over CNW, we are advised by the company that the first paragraph should read"The Canadian Public Relations Society (CPRS) is proud to announce sixty-four winners of the 2025 CPRS National Awards of Excellence, celebrating the exceptional work of public relations and communications professionals across the country." rather than "sixty-three winners" as originally issued inadvertently. The complete, corrected release follows: BANFF, AB, May 28, 2025 /CNW/ - The Canadian Public Relations Society (CPRS) is proud to announce sixty-four winners of the 2025 CPRS National Awards of Excellence, celebrating the exceptional work of public relations and communications professionals across the country. "On behalf of the Board of Directors of CPRS, I extend our heartfelt congratulations to all the recipients of this year's Awards of Excellence," said Claire Ryan, MCM, APR, National President of CPRS. "Each year, we are inspired by the calibre of submissions from across Canada and across sectors, which demonstrates the vital role strategic communications plays in our society. Our winners exemplify professionalism, creativity, and purpose," added Ms. Ryan. "We hope these awards serve not only as recognition of their achievements, but as lasting reminders of the impact that thoughtful, ethical communications can have." Presented during a gala ceremony at the ELEVATE 2025 CPRS National Conference, this year's awards recognize outstanding achievements in strategic communications, innovation, and leadership. "Not all submissions receive an award here at CPRS National Awards of Excellence, so the competition is intense," said Lisa Covens, MA, CAIP, board liaison to the CPRS National Major Awards and the Awards of Excellence Committee. "Presenting so many awards in person at the Awards Gala is a highlight of the conference for me." From bold campaigns which sparked national conversations to behind-the-scenes efforts building lasting trust, this year's winners are setting the pace for the future of public relations and communications in Canada. "Those who submit entries, and those who evaluate them, are helping define the very standards that shape excellence in public relations," said Julien Baudry, APR, MBA, Presiding Officer of the CPRS National Awards Committee. "Our profession has long been focused on managing the reputations of others, and too often we've neglected our own. Yet there is so much talent here, so many storytellers," added Baudry. "Building Trust in a Shifting World" was this year's conference theme, and attendees explored the evolving role of communicators in a time of complexity and change. From AI to activism, misinformation to media relations, ELEVATE 2025 brought together the profession's leading voices to tackle today's toughest communication challenges. The 2025 conference and awards gala were made possible with the generous support of our sponsors and partners: ChangeMakers, Notified, Leger, Cision, McMaster University's Masters of Communications Management Program, Royal Roads University, The Canadian Press and Aspen Films. CPRS National is pleased to announce the full list of winners of the 2025 Awards of Excellence: Best Corporate Social Responsibility Campaign SILVER – Simon Falardeau, Strategic Communications Consultant, "The April 8, 2024 Eclipse: Protect Your Eyes and Enjoy." BRONZE – IKEA Canada with Edelman Canada, "SHT" Best Influencer Campaign GOLD – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" SILVER – McDonald's Canada x Weber Shandwick Canada, "It's a McDonald's Thing" BRONZE – GSK + Porter Novelli, "AsktoBsure" Best Integrated Communications GOLD – Town of Whitby Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – University of Toronto, "U of T Communications for celebrating Geoffrey Hinton's Nobel Prize in Physics" Best non-profit/NGO Campaign GOLD – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" SILVER – Movember Canada x Weber Shandwick Canada, "Moustache Mission" BRONZE – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" Best Use of Media Relations – Large Budget (More than $50,000 CAD) GOLD – Rethink PR and Molson, "See My Name" SILVER – IKEA Canada, "SHT" BRONZE – Zeno Group Canada, "Philadelphia Bagel Wholes" Best Use of Media Relations – Medium Budget ($10,000 – $50,000 CAD) GOLD – Mila and TACT, "Pause Giant AI Experiments" BRONZE – Securian Canada and Kaiser & Partners, "Behind the Gig: Securian Canada Insights" Best Use of Media Relations – Small Budget (less than $10,000 CAD) SILVER – CAA & CAA Insurance "Auto-Theft Strategy 2024" Brand Development Campaign of the Year GOLD – Craft Public Relations, "Atypique's Sober Dance Party, Featuring AJ McLean" SILVER – Craft Public Relations & Tim Hortons, "The Last Timbit, A Tim Hortons 60th Anniversary Musical" SILVER – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" Canadian Advocacy and Social Marketing Campaign of the Year SILVER – ChangeMakers & Government of Nunavut, "Escape the Vape" Canadian Digital Communications Campaign of the Year GOLD – Zeno Group Canada, "Love Your Lunch Day" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – Novartis Canada and Golin Health x Edelman Canada, "My Krew Canada" Canadian Diversity, Equity, and Inclusion Campaign of the Year BRONZE – Victoria Police Department, "Women Of VicPD" Canadian Government Relations Campaign of the Year GOLD – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Club des petits déjeuners and TACT, "L'explosion des besoins alimentaires dans les écoles du Québec" Canadian Health Care Campaign of the Year GOLD – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" SILVER – Obesity Canada, Eli Lilly Canada and GCI Canada, "Reshaping the obesity narrative: The cost of inaction and impact of stigma" SILVER – Interior Health Communications & Engagement, "Give your kids their best shot" BRONZE – GSK + Porter Novelli, "AsktoBsure" Canadian Issues / Crisis Management Campaign of the Year SILVER – Munro/Thompson & Yuułuʔiłʔatḥ Government, "Cold Chain Incident Issue Management" BRONZE – The City of Red Deer, "Canada Post Strike" Canadian Marketing Communications Campaign of the Year SILVER – Proof Strategies & Electrical Safety Authority, "Powerline Safety" BRONZE – Craft Public Relations, "Nintendo Switch x Maitreyi Ramakrishnan" Employee Engagement / Internal Communications Campaign of the Year GOLD – Northland Power, "Transforming Internal Communications with The Pulse" SILVER – British Columbia Institute of Technology, "BCIT Don't Get Hooked Campaign" BRONZE – Alberta Blue Cross, "2024 Employee Giving Campaign" External Communications SILVER – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" BRONZE – Apostrophe, "Community-Led Collaboration Project" New Product or Service Launch GOLD – Craft Public Relations & Rakuten Kobo, "The Canadian Launch of Kobo Colour eReaders" SILVER – Mondelez x Weber Shandwick Canada, "OREO Space Dunk" BRONZE – Craft Public Relations, DDMG & Tim Hortons, "The Launch of Flatbread Pizza" Best Publication GOLD – Cooke Inc., "Cooke Newsletter - Spring 2024" SILVER – City of Welland, "Wonders of Welland" BRONZE – Town of Okotoks, "Town of Okotoks 2023 Annual Report" BRONZE – University of Toronto, "University of Toronto Magazine" Best Special Events Projects GOLD – Craft Public Relations & Tim Hortons, "Tim Hortons Pet Merch Collection Event" SILVER – Paradigm, Edgewell Personal Care, "Come Alive with Hawaiian Tropic" BRONZE – McDonald's Canada x Weber Shandwick Canada, "Toronto Raptors: Power of 3's" In House Team of the Year GOLD – City of Leduc: Communications and Marketing Services SILVER – Alberta Energy Regulator: Engagement and Communication Branch BRONZE – British Columbia College of Nurses & Midwives: BCCNM Communications Team Agency Team of the Year – Small GOLD – Monogram Communications SILVER – Apostrophe BRONZE – Coldwater Communications Agency Team of the Year – Medium GOLD – Casacom SILVER – Zeno Group CanadaBRONZE – Craft Public Relations Agency Team of the Year – Large BRONZE – ChangeMakers BRONZE – Proof Strategies Inc. Best Sustainable Development Initiative Cooke Inc., "Cooke Newsletter - Spring 2024" Best Creativity and Innovation Zeno Group Canada, "Love Your Lunch Day" Best In Show Zeno Group Canada, "Love Your Lunch Day" About CPRS Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management, and teaching of public relations and communications. Comprising 13 local societies, CPRS' mission is to build a national public relations and communications management community through professional development, accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers. SOURCE Canadian Public Relations Society View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
28-05-2025
- Business
- Yahoo
CPRS REVEALS AWARDS OF EXCELLENCE WINNERS SHOWCASING THE BEST IN CANADIAN PUBLIC RELATIONS AND COMMUNICATIONS
BANFF, AB, May 28, 2025 /CNW/ - The Canadian Public Relations Society (CPRS) is proud to announce sixty-three winners of the 2025 CPRS National Awards of Excellence, celebrating the exceptional work of public relations and communications professionals across the country. "On behalf of the Board of Directors of CPRS, I extend our heartfelt congratulations to all the recipients of this year's Awards of Excellence," said Claire Ryan, MCM, APR, National President of CPRS. "Each year, we are inspired by the calibre of submissions from across Canada and across sectors, which demonstrates the vital role strategic communications plays in our society. Our winners exemplify professionalism, creativity, and purpose," added Ms. Ryan. "We hope these awards serve not only as recognition of their achievements, but as lasting reminders of the impact that thoughtful, ethical communications can have." Presented during a gala ceremony at the ELEVATE 2025 CPRS National Conference, this year's awards recognize outstanding achievements in strategic communications, innovation, and leadership. "Not all submissions receive an award here at CPRS National Awards of Excellence, so the competition is intense," said Lisa Covens, MA, CAIP, board liaison to the CPRS National Major Awards and the Awards of Excellence Committee. "Presenting so many awards in person at the Awards Gala is a highlight of the conference for me." From bold campaigns which sparked national conversations to behind-the-scenes efforts building lasting trust, this year's winners are setting the pace for the future of public relations and communications in Canada. "Those who submit entries, and those who evaluate them, are helping define the very standards that shape excellence in public relations," said Julien Baudry, APR, MBA, Presiding Officer of the CPRS National Awards Committee. "Our profession has long been focused on managing the reputations of others, and too often we've neglected our own. Yet there is so much talent here, so many storytellers," added Baudry. "Building Trust in a Shifting World" was this year's conference theme, and attendees explored the evolving role of communicators in a time of complexity and change. From AI to activism, misinformation to media relations, ELEVATE 2025 brought together the profession's leading voices to tackle today's toughest communication challenges. The 2025 conference and awards gala were made possible with the generous support of our sponsors and partners: ChangeMakers, Notified, Leger, Cision, McMaster University's Masters of Communications Management Program, Royal Roads University, The Canadian Press and Aspen Films. CPRS National is pleased to announce the full list of winners of the 2025 Awards of Excellence: Best Corporate Social Responsibility Campaign SILVER – Simon Falardeau, Strategic Communications Consultant, "The April 8, 2024 Eclipse: Protect Your Eyes and Enjoy." BRONZE – IKEA Canada with Edelman Canada, "SHT" Best Influencer Campaign GOLD – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" SILVER – McDonald's Canada x Weber Shandwick Canada, "It's a McDonald's Thing" BRONZE – GSK + Porter Novelli, "AsktoBsure" Best Integrated Communications GOLD – Town of Whitby Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – University of Toronto, "U of T Communications for celebrating Geoffrey Hinton's Nobel Prize in Physics" Best non-profit/NGO Campaign GOLD – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" SILVER – Movember Canada x Weber Shandwick Canada, "Moustache Mission" BRONZE – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" Best Use of Media Relations – Large Budget (More than $50,000 CAD) GOLD – Rethink PR and Molson, "See My Name" SILVER – IKEA Canada, "SHT" BRONZE – Zeno Group Canada, "Philadelphia Bagel Wholes" Best Use of Media Relations – Medium Budget ($10,000 – $50,000 CAD) GOLD – Mila and TACT, "Pause Giant AI Experiments" BRONZE – Securian Canada and Kaiser & Partners, "Behind the Gig: Securian Canada Insights" Best Use of Media Relations – Small Budget (less than $10,000 CAD) SILVER – CAA & CAA Insurance "Auto-Theft Strategy 2024" Brand Development Campaign of the Year GOLD – Craft Public Relations, "Atypique's Sober Dance Party, Featuring AJ McLean" SILVER – Craft Public Relations & Tim Hortons, "The Last Timbit, A Tim Hortons 60th Anniversary Musical" SILVER – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" Canadian Advocacy and Social Marketing Campaign of the Year SILVER – ChangeMakers & Government of Nunavut, "Escape the Vape" Canadian Digital Communications Campaign of the Year GOLD – Zeno Group Canada, "Love Your Lunch Day" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – Novartis Canada and Golin Health x Edelman Canada, "My Krew Canada" Canadian Diversity, Equity, and Inclusion Campaign of the Year BRONZE – Victoria Police Department, "Women Of VicPD" Canadian Government Relations Campaign of the Year GOLD – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Club des petits déjeuners and TACT, "L'explosion des besoins alimentaires dans les écoles du Québec" Canadian Health Care Campaign of the Year GOLD – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" SILVER – Obesity Canada, Eli Lilly Canada and GCI Canada, "Reshaping the obesity narrative: The cost of inaction and impact of stigma" SILVER – Interior Health Communications & Engagement, "Give your kids their best shot" BRONZE – GSK + Porter Novelli, "AsktoBsure" Canadian Issues / Crisis Management Campaign of the Year SILVER – Munro/Thompson & Yuułuʔiłʔatḥ Government, "Cold Chain Incident Issue Management" BRONZE – The City of Red Deer, "Canada Post Strike" Canadian Marketing Communications Campaign of the Year SILVER – Proof Strategies & Electrical Safety Authority, "Powerline Safety" BRONZE – Craft Public Relations, "Nintendo Switch x Maitreyi Ramakrishnan" Employee Engagement / Internal Communications Campaign of the Year GOLD – Northland Power, "Transforming Internal Communications with The Pulse" SILVER – British Columbia Institute of Technology, "BCIT Don't Get Hooked Campaign" BRONZE – Alberta Blue Cross, "2024 Employee Giving Campaign" External Communications SILVER – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" BRONZE – Apostrophe, "Community-Led Collaboration Project" New Product or Service Launch GOLD – Craft Public Relations & Rakuten Kobo, "The Canadian Launch of Kobo Colour eReaders" SILVER – Mondelez x Weber Shandwick Canada, "OREO Space Dunk" BRONZE – Craft Public Relations, DDMG & Tim Hortons, "The Launch of Flatbread Pizza" Best Publication GOLD – Cooke Inc., "Cooke Newsletter - Spring 2024" SILVER – City of Welland, "Wonders of Welland" BRONZE – Town of Okotoks, "Town of Okotoks 2023 Annual Report" BRONZE – University of Toronto, "University of Toronto Magazine" Best Special Events Projects GOLD – Craft Public Relations & Tim Hortons, "Tim Hortons Pet Merch Collection Event" SILVER – Paradigm, Edgewell Personal Care, "Come Alive with Hawaiian Tropic" BRONZE – McDonald's Canada x Weber Shandwick Canada, "Toronto Raptors: Power of 3's" In House Team of the Year GOLD – City of Leduc: Communications and Marketing Services SILVER – Alberta Energy Regulator: Engagement and Communication Branch BRONZE – British Columbia College of Nurses & Midwives: BCCNM Communications Team Agency Team of the Year – Small GOLD – Monogram Communications SILVER – Apostrophe BRONZE – Coldwater Communications Agency Team of the Year – Medium GOLD – Casacom SILVER – Zeno Group Canada Agency Team of the Year – Large BRONZE – ChangeMakers BRONZE – Proof Strategies Inc. Best Sustainable Development Initiative Cooke Inc., "Cooke Newsletter - Spring 2024" Best Creativity and Innovation Zeno Group Canada, "Love Your Lunch Day" Best In Show Zeno Group Canada, "Love Your Lunch Day" About CPRS Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management, and teaching of public relations and communications. Comprising 13 local societies, CPRS' mission is to build a national public relations and communications management community through professional development, accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers. SOURCE Canadian Public Relations Society View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Cision Canada
28-05-2025
- Business
- Cision Canada
CPRS REVEALS AWARDS OF EXCELLENCE WINNERS SHOWCASING THE BEST IN CANADIAN PUBLIC RELATIONS AND COMMUNICATIONS
BANFF, AB, May 28, 2025 /CNW/ - The Canadian Public Relations Society (CPRS) is proud to announce sixty-three winners of the 2025 CPRS National Awards of Excellence, celebrating the exceptional work of public relations and communications professionals across the country. "On behalf of the Board of Directors of CPRS, I extend our heartfelt congratulations to all the recipients of this year's Awards of Excellence," said Claire Ryan, MCM, APR, National President of CPRS. "Each year, we are inspired by the calibre of submissions from across Canada and across sectors, which demonstrates the vital role strategic communications plays in our society. Our winners exemplify professionalism, creativity, and purpose," added Ms. Ryan. "We hope these awards serve not only as recognition of their achievements, but as lasting reminders of the impact that thoughtful, ethical communications can have." Presented during a gala ceremony at the ELEVATE 2025 CPRS National Conference, this year's awards recognize outstanding achievements in strategic communications, innovation, and leadership. "Not all submissions receive an award here at CPRS National Awards of Excellence, so the competition is intense," said Lisa Covens, MA, CAIP, board liaison to the CPRS National Major Awards and the Awards of Excellence Committee. "Presenting so many awards in person at the Awards Gala is a highlight of the conference for me." From bold campaigns which sparked national conversations to behind-the-scenes efforts building lasting trust, this year's winners are setting the pace for the future of public relations and communications in Canada. "Those who submit entries, and those who evaluate them, are helping define the very standards that shape excellence in public relations," said Julien Baudry, APR, MBA, Presiding Officer of the CPRS National Awards Committee. "Our profession has long been focused on managing the reputations of others, and too often we've neglected our own. Yet there is so much talent here, so many storytellers," added Baudry. "Building Trust in a Shifting World" was this year's conference theme, and attendees explored the evolving role of communicators in a time of complexity and change. From AI to activism, misinformation to media relations, ELEVATE 2025 brought together the profession's leading voices to tackle today's toughest communication challenges. The 2025 conference and awards gala were made possible with the generous support of our sponsors and partners: ChangeMakers, Notified, Leger, Cision, McMaster University's Masters of Communications Management Program, Royal Roads University, The Canadian Press and Aspen Films. CPRS National is pleased to announce the full list of winners of the 2025 Awards of Excellence: Best Corporate Social Responsibility Campaign SILVER – Simon Falardeau, Strategic Communications Consultant, "The April 8, 2024 Eclipse: Protect Your Eyes and Enjoy." BRONZE – IKEA Canada with Edelman Canada, "SHT" Best Influencer Campaign GOLD – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" SILVER – McDonald's Canada x Weber Shandwick Canada, "It's a McDonald's Thing" BRONZE – GSK + Porter Novelli, "AsktoBsure" Best Integrated Communications GOLD – Town of Whitby Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – University of Toronto, "U of T Communications for celebrating Geoffrey Hinton's Nobel Prize in Physics" Best non-profit/NGO Campaign GOLD – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" SILVER – Movember Canada x Weber Shandwick Canada, "Moustache Mission" BRONZE – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" Best Use of Media Relations – Large Budget (More than $50,000 CAD) GOLD – Rethink PR and Molson, "See My Name" SILVER – IKEA Canada, "SHT" BRONZE – Zeno Group Canada, "Philadelphia Bagel Wholes" Best Use of Media Relations – Medium Budget ($10,000 – $50,000 CAD) GOLD – Mila and TACT, "Pause Giant AI Experiments" BRONZE – Securian Canada and Kaiser & Partners, "Behind the Gig: Securian Canada Insights" Best Use of Media Relations – Small Budget (less than $10,000 CAD) SILVER – CAA & CAA Insurance "Auto-Theft Strategy 2024" Brand Development Campaign of the Year GOLD – Craft Public Relations, "Atypique's Sober Dance Party, Featuring AJ McLean" SILVER – Craft Public Relations & Tim Hortons, "The Last Timbit, A Tim Hortons 60th Anniversary Musical" SILVER – Paradigm, Edgewell Personal Care, "Mighty o.b. Makes a Comeback with Gen Z" Canadian Advocacy and Social Marketing Campaign of the Year SILVER – ChangeMakers & Government of Nunavut, "Escape the Vape" Canadian Digital Communications Campaign of the Year GOLD – Zeno Group Canada, "Love Your Lunch Day" SILVER – Proof Strategies & Electrical Safety Authority, "Your EV Deserves Better" BRONZE – Novartis Canada and Golin Health x Edelman Canada, "My Krew Canada" Canadian Diversity, Equity, and Inclusion Campaign of the Year BRONZE – Victoria Police Department, "Women Of VicPD" Canadian Government Relations Campaign of the Year GOLD – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" SILVER – Club des petits déjeuners and TACT, "L'explosion des besoins alimentaires dans les écoles du Québec" Canadian Health Care Campaign of the Year GOLD – Lung Health Foundation and Edelman, "Our Lungs Make Our Lives" SILVER – Obesity Canada, Eli Lilly Canada and GCI Canada, "Reshaping the obesity narrative: The cost of inaction and impact of stigma" SILVER – Interior Health Communications & Engagement, "Give your kids their best shot" BRONZE – GSK + Porter Novelli, "AsktoBsure" Canadian Issues / Crisis Management Campaign of the Year SILVER – Munro/Thompson & Yuułuʔiłʔatḥ Government, "Cold Chain Incident Issue Management" BRONZE – The City of Red Deer, "Canada Post Strike" Canadian Marketing Communications Campaign of the Year SILVER – Proof Strategies & Electrical Safety Authority, "Powerline Safety" BRONZE – Craft Public Relations, "Nintendo Switch x Maitreyi Ramakrishnan" Employee Engagement / Internal Communications Campaign of the Year GOLD – Northland Power, "Transforming Internal Communications with The Pulse" SILVER – British Columbia Institute of Technology, "BCIT Don't Get Hooked Campaign" BRONZE – Alberta Blue Cross, "2024 Employee Giving Campaign" External Communications SILVER – Town of Whitby — Communications and Creative Services, "Whitby's 'Care Closer to Home' Campaign" BRONZE – Apostrophe, "Community-Led Collaboration Project" New Product or Service Launch GOLD – Craft Public Relations & Rakuten Kobo, "The Canadian Launch of Kobo Colour eReaders" SILVER – Mondelez x Weber Shandwick Canada, "OREO Space Dunk" BRONZE – Craft Public Relations, DDMG & Tim Hortons, "The Launch of Flatbread Pizza" Best Publication GOLD – Cooke Inc., "Cooke Newsletter - Spring 2024" SILVER – City of Welland, "Wonders of Welland" BRONZE – Town of Okotoks, "Town of Okotoks 2023 Annual Report" BRONZE – University of Toronto, "University of Toronto Magazine" Best Special Events Projects GOLD – Craft Public Relations & Tim Hortons, "Tim Hortons Pet Merch Collection Event" SILVER – Paradigm, Edgewell Personal Care, "Come Alive with Hawaiian Tropic" BRONZE – McDonald's Canada x Weber Shandwick Canada, "Toronto Raptors: Power of 3's" In House Team of the Year GOLD – City of Leduc: Communications and Marketing Services SILVER – Alberta Energy Regulator: Engagement and Communication Branch BRONZE – British Columbia College of Nurses & Midwives: BCCNM Communications Team Agency Team of the Year – Small GOLD – Monogram Communications SILVER – Apostrophe BRONZE – Coldwater Communications Agency Team of the Year – Medium GOLD – Casacom SILVER – Zeno Group Canada Agency Team of the Year – Large BRONZE – ChangeMakers BRONZE – Proof Strategies Inc. Best Sustainable Development Initiative Cooke Inc., "Cooke Newsletter - Spring 2024" Best Creativity and Innovation Zeno Group Canada, "Love Your Lunch Day" Best In Show Zeno Group Canada, "Love Your Lunch Day" About CPRS Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management, and teaching of public relations and communications. Comprising 13 local societies, CPRS' mission is to build a national public relations and communications management community through professional development, accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.
