Latest news with #CaratLane
Cision Canada
20 hours ago
- Business
- Cision Canada
CaratLane Introduces Exclusive Silver Rakhi Collection in the U.S. and Canada for Raksha Bandhan 2025
ISELIN, N.J., July 30, 2025 /CNW/ -- CaratLane, a TATA product and India's leading omni-channel jewelry brand, has launched its first-ever exclusive Silver Rakhi Collection in the U.S. and Canada for Raksha Bandhan 2025. Rooted in the brand's commitment to celebrating Indian traditions globally, this collection allows NRIs to honor the cherished festival of sibling bonds with elegance, authenticity, and a sense of home—no matter the distance. Available through CaratLane's dedicated U.S. e-commerce platform, each rakhi is handcrafted in hallmarked 925 sterling silver—blending traditional motifs with modern design. More than just a thread, each piece is a keepsake-quality jewel that embodies love, memories, and the timeless connection between siblings. Saumen Bhaumik, Managing Director of CaratLane said, "We've always believed that jewelry should tell a story. With the launch of our Silver Rakhi Collection in the U.S. & Canada, we're helping siblings tell their story, and come closer—no matter how far apart they are. Every rakhi is handcrafted in sterling silver and designed to be cherished long after the festival is over. It's a celebration of love, culture, and fine Indian artistry—brought to the heart of the Indian diaspora in the U.S. With Dallas on the horizon, we're just getting started." The launch marks a significant milestone in CaratLane's broader strategy to serve Indian customers living abroad, helping them stay connected to their heritage through beautifully designed, purpose-driven offerings. It follows the successful opening of CaratLane's first international retail store in New Jersey in October 2024—a key step in the brand's global expansion. Continuing its growth, CaratLane is set to open its second U.S. retail store in Dallas, Texas by Diwali 2025, reinforcing its commitment to building a strong presence in the U.S. and making Indian craftsmanship more accessible to a global audience. The decision comes on the heels of the overwhelming success of CaratLane's New Jersey store, which has been warmly embraced by the Indian community for its design-focused collection, welcoming in-store experience, and celebration of Indian traditions—encouraging the brand to further expand across the country.
Time of India
3 days ago
- Entertainment
- Time of India
Ayush Mehra and Yashaswini Dayama celebrates sibling love with CaratLane
CaratLane – a Tata product and India's omni-channel jewellery brand, has unveiled its heartwarming Raksha Bandhan campaign featuring internet's favourite sibling duo, Ayush Mehra and Yashaswini Dayama . Known for their effortless chemistry and playful energy, the duo brings to life the sweet, relatable dynamic that defines countless brother-sister relationships. The campaign film captures the essence of Raksha Bandhan—blending humour, nostalgia and genuine emotion. From quirky sibling banter to touching gestures of care, the film is a tribute to bonds that grow stronger with time. It reminds us that it's not just the ritual, but the love and effort behind it that makes Rakhi truly special. Shaifali Gautam, chief marketing officer, CaratLane, said, 'With Ayush and Yashaswini, we've brought alive that joyful dynamic in a way that feels real and relatable. This year, we're excited to make gifting more meaningful for families across the globe with our expanded international shipping—enabling customers to send a piece of their heart, beautifully crafted in jewellery.' With siblings across the globe often relying on couriers or third-party platforms to send Rakhi gifts, this move makes CaratLane jewellery a more thoughtful, accessible, and seamless gifting option, no matter where your sibling is, the press release shared with ETBrandEquity stated. Watch the video here:
Fashion Value Chain
3 days ago
- Entertainment
- Fashion Value Chain
CaratLane's Rakhi Ad Celebrates Sibling Love Worldwide
CaratLane, a Tata product and India's leading omni-channel jewellery brand, launches its Raksha Bandhan campaign with beloved internet personalities Ayush Mehra and Yashaswini Dayama. Known for their natural sibling-like chemistry, the duo beautifully captures the quirks, laughs, and heartfelt moments that define the sibling bond. The campaign film is a light-hearted yet emotional portrayal of the timeless Raksha Bandhan tradition, celebrating the everyday warmth, teasing, and love that siblings share. With nostalgic moments and relatable sibling banter, the film reminds viewers that Rakhi is less about the formality and more about the love and intention behind it. Shaifali Gautam, Chief Marketing Officer of CaratLane, commented, 'Raksha Bandhan is a celebration of love and nostalgia. Ayush and Yashaswini perfectly bring out that sibling magic. We're also excited to make gifting easier for global families through our expanded international shipping—so brothers and sisters across the world can share a meaningful Rakhi moment.' This year, CaratLane strengthens its global reach with expanded international shipping to over 30 countries, including Germany, Ireland, Japan, Saudi Arabia, Netherlands, Brazil, Sri Lanka, and more. This makes sending jewellery gifts simpler and more meaningful for siblings separated by distance. In a season rooted in tradition and affection, jewellery remains a timeless symbol of lasting memories. A Rakhi gift from CaratLane becomes more than an ornament—it becomes a cherished keepsake that honours the enduring bond between brothers and sisters.
India.com
20-07-2025
- Business
- India.com
Meet brothers who are buying famous luggage brand from Mukesh Ambani's relative, once sold their company to Ratan Tata, now planning to…, they are…
Famous Indian businessman Dilip Piramal is set to sell his company, VIP Industries, the famous luggage brand. It has been known for a while that he wanted to sell his business. But it was not clear who was going to buy it. However, that mystery has now been solved, as the names of the buyers have come to light. First, let's talk about the chairman, Dilip G Piramal. He is a Commerce graduate and an experienced industrialist who has pioneered the luggage industry in India. He has an experience of more than 50 years in the luggage industry. Established in 1968, VIP Industries Limited is amongst the World's leading manufacturers and retailers of luggage, backpacks, and handbags and an established leader in the organised luggage market in India. Dilip Piramal stated that his family's younger generation has no interest in running the business. This statement came soon after the company announced it would sell a 32% stake to a group of private equity investors and others, signaling a fundamental reorganization of the family-owned luggage company. While speaking to NDTV Profit, Piramal stated,' We are a family-owned business, and the next generation is not very keen on running it.' This group of buyers involves several private equity funds, as well as individual investors, including Mithun Padma Sacheti and Siddharth Sacheti. It is noteworthy that Mithun and Siddharth Sacheti are individual shareholders of VIP Industries. So, who are these Sacheti brothers? What do the new owners of VIP Industries precisely do? Mithun and Siddharth Sacheti are the sons and Padam Sacheti's sons of Jaipur Gems. Notably, Mithun Sacheti was the founder of the leading popular jewellery brand called CaratLane, which he subsequently sold to Titan, a Tata Group company. Mithun Sacheti started CaratLane in 2016, and after 8 years, the Tata Group acquired this jewellery business. Currently, Mithun Sacheti is an Independent Director at Metro Brands, and Siddharth Sacheti is running the family business, Jaipur Gems. They also have stakes in several other companies, including the well-known Nazara Technologies. So why Dilip Piramal is selling the company? Dilip Piramal, the founder of VIP Industries, is selling the company after 57 years largely because the next generation in his family is not interested in carrying on the business with him and also the company has been underperforming in the last five years. Dilip Piramal has two daughters, Radhika and Aparna, and he told me that neither one is interested in carrying on with the business.
Time of India
16-07-2025
- Entertainment
- Time of India
CaratLane ropes in Divyanka Tripathi Dahiya and Vivek Dahiya for its Teej campaign
CaratLane - a Tata product, India's omni-channel jewellery brand—has unveiled its festive campaign for Teej, starring popular television couple Divyanka Tripathi Dahiya and Vivek Dahiya . The emotionally resonant film beautifully captures the essence of Teej: the meaningful bond shared by married couples, the joy of small moments, and the timeless charm of traditional festivals. It's a story of love in its simplest, most genuine form, brought to life through thoughtful jewellery gifting . Teej holds deep cultural significance across Northern India, particularly in states like Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. CaratLane's campaign thoughtfully connects with its growing customer base in this region, aligning with the brand's steady retail expansion. With over 50 stores across North India and more planned, CaratLane is positioning itself as a brand that celebrates regional traditions while offering modern jewellery designs. Shaifali Gautam, chief managing officer, CaratLane, shared her thoughts on the campaign, said, "Our festive campaigns at CaratLane are always rooted in emotion, cultural insight, and evolving consumer behaviour. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness. With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we're seeing incredible brand affinity among younger couples and gifting audiences." At the heart of this campaign is the beauty of quiet love, demonstrated through thoughtful, everyday gestures. The film portrays a relatable, heartfelt moment that reflects modern relationships and the emotional value of gifting. Featuring CaratLane's versatile, festive-ready gold and diamond jewellery, the campaign gently reminds husbands to plan meaningful Teej gifts, emphasising that the smallest surprises often leave the biggest impact. Watch the video here:
