Ayush Mehra and Yashaswini Dayama celebrates sibling love with CaratLane
– a Tata product and India's omni-channel jewellery brand, has unveiled its heartwarming
Raksha Bandhan
campaign featuring internet's favourite sibling duo,
Ayush Mehra
and
Yashaswini Dayama
.
Known for their effortless chemistry and playful energy, the duo brings to life the sweet, relatable dynamic that defines countless brother-sister relationships.
The campaign film captures the essence of Raksha Bandhan—blending humour, nostalgia and genuine emotion. From quirky sibling banter to touching gestures of care, the film is a tribute to bonds that grow stronger with time. It reminds us that it's not just the ritual, but the love and effort behind it that makes Rakhi truly special.
Shaifali Gautam, chief marketing officer, CaratLane, said, 'With Ayush and Yashaswini, we've brought alive that joyful dynamic in a way that feels real and relatable. This year, we're excited to make gifting more meaningful for families across the globe with our expanded international shipping—enabling customers to send a piece of their heart, beautifully crafted in jewellery.'
With siblings across the globe often relying on couriers or third-party platforms to send Rakhi gifts, this move makes CaratLane jewellery a more thoughtful, accessible, and seamless gifting option, no matter where your sibling is, the press release shared with ETBrandEquity stated.
Watch the video here:
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hindustan Times
2 hours ago
- Hindustan Times
Rakhi Gift That Hits All the Right Notes: boAt Earbuds
Every year, Raksha Bandhan comes with the same old questions: what to gift, what not to repeat, and how to surprise your sibling without getting the dreaded eye-roll. This year, skip the clichéd chocolates and wallets. Instead, give them something they'll actually use (and brag about on calls with their friends): boAt earbuds. With boAt's latest launches, Nirvana Ivy Pro and Nirvana Zenith Pro, you're wrapping up Imtiaz Ali-approved cinematic experiences in one sleek box. Whether your sibling lives for binge-watching or won't stop talking on the phone, these earbuds are a Rakhi win waiting to happen. Why Gifting Earbuds for Rakhi Makes Perfect Sense Let's be honest, our siblings practically live with their earbuds on. Whether they're attending work calls, binge-watching thrillers or pretending to be busy while ignoring chores, audio is their world. So why not gift them something that actually fits into their everyday? Gifting earbuds for Rakhi isn't just trendy, it's personal. You're literally saying, 'Hey, I know what you like, and I want you to enjoy it in high-def.' And boAt earbuds like the Nirvana Ivy Pro and Nirvana Zenith Pro make the choice easy. Plus, it's one of those rare gifts that's both fun and functional. It's something they'll use daily, not just admire once and stash away in a drawer. It's the Raksha Bandhan gift 2025 that strikes the perfect balance between thoughtful and tech-savvy. Meet the Stars: Nirvana Ivy Pro & Nirvana Zenith Pro Let's start with the obvious: they look stunning. Both the Nirvana Ivy Pro and Nirvana Zenith Pro have a sleek, premium design that feels like a true upgrade. But the real magic starts when you hit play. Nirvana Ivy Pro is the one for your sibling who appreciates a touch of drama: cinematic sound, emotional intensity, and layers of depth. That's no accident. It is co-tuned by pros like Imtiaz Ali, Technical Guruji, and 4-time Grammy winner Luca Bignardi. And yes, it's also optimised for Dolby Atmos and has Dolby head-tracking, so every note feels like a scene straight out of a movie theatre. For the sibling who can't stand background noise (or yours), Nirvana Zenith Pro, co-tuned by Technical Guruji, delivers 50dB Hybrid Adaptive ANC. Whether they're commuting or trying to work in a noisy home, it's peace, packed in a pocket-sized case. Not Just for Music, Perfect for Calls, Gaming & More These boAt earbuds don't stop at great sound. They're built for every part of your sibling's day. Crystal-clear calls: Thanks to 6-mic AI-ENx™ tech, their voice comes through clearly even from the middle of chaos. Perfect for long gossip sessions with you or quick work calls. Low latency: If your sibling is a gamer or a movie buff, they'll love how the ultra-low latency keeps the sound in perfect sync with the action. In-ear detection: No complicated buttons here. In-ear detection automatically pauses playback when earbuds are removed and resumes when worn again. Charging Fights Are So 2016 Nobody wants to gift a device that dies in a few hours. Luckily, boAt's ASAP Charge is here to save the day. Just a few minutes of charge gives hours of playtime. And with up to 80 hours of playback time (yep, on Nirvana Zenith Pro), your sibling won't be hunting for a charger every night. It's the kind of battery life that makes your Raksha Bandhan gift 2025 stand out long after the sweets are gone. Thoughtful Gifting Without Breaking the Bank One of the best things about gifting earbuds for Rakhi? These boAt earbuds pack in all the premium features, LDAC hi-res audio, Hybrid Adaptive ANC, 6-mic setups, and more, without costing a bomb. You don't have to drop half your paycheck to make your sibling smile. Whether you're a college student or a working professional, gifting Nirvana Ivy Pro or Nirvana Zenith Pro says 'I care,' without saying 'I'm broke now.' Wrapping Up This Raksha Bandhan, skip the predictable chocolate box or gift card. Go for something that your sibling will actually use every day, whether it's for calls, commutes or coping with you. boAt earbuds, especially the Nirvana Ivy Pro and Nirvana Zenith Pro, hit the sweet spot between style, sound, and sibling-proof utility. And hey, you might finally win the unofficial Best Sibling Award this year. Not that you're keeping score. Disclaimer: This article is sponsored content curated by HT Syndication. The inputs and details accounted for in the article do not necessarily reflect those of HT, and HT does not endorse or assume any responsibility for the information provided. Want to get your story featured as above? click here!
India.com
2 hours ago
- India.com
15 Adorable Sibling Photo Poses You Need To Try This Raksha Bandhan 2025 - Your Instagram Will Thank You
Rakhi isn't just about tying a thread, it's about tying hearts. From endless teasing to unexpected emotional moments, the sibling bond is one of a kind. And what better way to celebrate Rakshabandhan on August 9, 2025, than by capturing those crazy, cute, and candid memories with the perfect photo poses? Whether you're all about reels or saving timeless photos in your family album, these pose ideas will help you and your sibling own the spotlight this festive season. 1. Classic Rakhi Ritual Pose Capture the essence of the festival with the iconic rakhi-tying moment. Let the diya glow, smile softly, and let your photographer (or timer!) do the magic. 2. Back Hug With A Smile Let your bond shine through a warm back hug. It's a simple, affectionate pose that speaks volumes of love without saying a word. 3. Recreate Childhood Photos Take a trip down memory lane by mimicking an old childhood Rakhi picture. It's nostalgic, hilarious, and guaranteed to melt hearts. 4. Forehead Kiss Pose If you're the elder one, plant a sweet kiss on your sibling's forehead. It's tender, genuine, and makes for a heartwarming click. 5. Goofy Face Challenge Not all photos need to be picture-perfect. Stick your tongues out, cross your eyes, or strike your goofiest expression—true sibling energy at its best. 6. Walking Away Hand-in-Hand A candid walk-away shot while holding hands or swinging your arms around each other shows companionship beyond the festival. 7. Gift-Exchange Pose Freeze the moment of handing over a gift or envelope. Capture both the excitement of receiving and the joy of giving. 8. Traditional Twirl and Pose Ask your sister to twirl in her festive lehenga while you stand with folded hands or a cheeky grin—it's fun, dramatic, and visually stunning. 9. Push-and-Pull Drama Pose Show the playful side of your relationship by pretending to pull or push each other. It's perfect for siblings who are more Tom & Jerry than Ram & Lakshman.\ 10. Lying Down Head-To-Head Lie down in opposite directions with heads touching and eyes looking up. A symmetrical, artsy pose that looks beautiful in ethnic wear. 11. Frame Within A Frame Use a photo frame or empty border to pose inside, perfect for Instagram reels or family collages. 12. Piggyback Pose If your sibling's up for it, hop on their back or offer a piggyback ride. It's silly, spontaneous, and full of sibling spark. 13. Face-Off Glare Channel your inner Bollywood stars with a mock face-off stare. Bonus points for dramatic lighting and a caption that screams sibling rivalry. 14. Tying Rakhi In Front Of A Mirror This artsy idea captures both your expressions and the action in a unique reflection style. 15. Candid Laughs Together Sometimes the best pose is no pose at all. Laugh over an inside joke or a silly story and let someone capture the genuine moment. Rakshabandhan 2025 is the perfect time to turn your sibling memories into beautiful visual keepsakes. Whether you keep it fun, traditional, or full of drama, remember: the best pictures come from the heart. So strike a pose, click away, and let your bond shine forever through these adorable frames.
News18
3 hours ago
- News18
8 Best Mehendi Designs For Rakshan Bandhan 2025
Raksha Bandhan is on August 9 this year; here are 8 beautiful Mehendi designs to try for the occasion.
