Latest news with #Cayenne
Auto Blog
2 days ago
- Automotive
- Auto Blog
Porsche Will Upset Competitors With These Records Set at Road Atlanta
Record-setting performance from stock cars In true Porsche fashion, the German automaker has set two more lap records, this time at Road Atlanta. The Cayenne Turbo GT set the benchmark for performance SUVs with a lap time of 1:34.32 minutes, while the Panamera Turbo S E-Hybrid set a time of 1:30.98, besting the previous Panamera Turbo S. Patrick Long, the Porsche pro-driver and brand ambassador who already set the production EV lap record in the Taycan Turbo GT, was behind the wheel of both cars when the records were set. The Cayenne Turbo GT is a special beast, as it carries the same rear seat room and cargo space as the other Cayenne Coupe variants, but adds a twin-turbo V8 that produces 650 hp. Underneath, the suspension sports unique hub carriers and an additional center differential cooler. 'The Cayenne is so interesting because it's full of contradictions about what a sports car can be. You have to remember that it's a full-size SUV with a center of gravity and ride height to match, but it's way more agile than you think, and the V8 sound, suspension calibration, and sticky tires make the car so maneuverable and responsive,' said Long. On the other hand, the Panamera Turbo S E-Hybrid uses a twin-turbo V8, making 621 hp alongside a powerful hybrid system for a combined 771 hp. The car sits on carbon ceramic brakes, an active hydraulic suspension system, and track-focused Michelin Pilot Sport Cup 2 performance tires developed and homologated specifically for the Panamera. Both cars were completely stock, with 39 psi of front pressure and 38 psi of rear pressure for the Cayenne Turbo GT, and 37 psi of front and rear pressure for the Panamera. 'The new generation Panamera is so much more seamless in the regen and boost transition, it makes it very easy to get right up to the edge. When you think about how much braking is part of high-performance driving, the fact that you can make energy for acceleration while improving stopping power is such a positive attribute, and one that you can use both on and off the track,' Long said. This isn't Porsche's first record-setting rodeo Back on May 28, 2025, the Taycan Turbo GT set a new production EV lap record at Road Atlanta of 1:27.15 minutes. Much like the Cayenne and Panamera, the Taycan was also in stock condition. Five years earlier, a Taycan Turbo S went around Road Atlanta in 1:33.88, showing a pretty impressive improvement from Porsche. 2025 Porsche Taycan Turbo GT — Source: Porsche Final thoughts Creating supercars whose looks match their impressive performance figures is nothing new. Creating factory sleepers, on the other hand, is something that should be celebrated, regardless of what automaker they come from. The fact that you can take either the Cayenne or the Panamera to do your errands around town in the morning and set lap records in the afternoon will never cease to amaze me. It seems the old adage of 'Win on Sunday, Sell on Monday' still holds true with Porsche. About the Author Gabriel Ionica View Profile
Associated Press
2 days ago
- Automotive
- Associated Press
Three powertrains, three benchmark times: Panamera Turbo S E-Hybrid and Cayenne Turbo GT Set Lap Records at Road Atlanta
Atlanta., June 27, 2025 (GLOBE NEWSWIRE) -- Fifteen years ago, Porsche entered an experimental 911 GT3 R Hybrid, a modified 911 GT3 R equipped with a flywheel-based hybrid system and two electric motors, one for each front wheel, into the 24-hour endurance race at the Nürburgring – the first time for a hybrid Porsche to compete in the race. In the fall of 2010, the car participated in the 13th annual running of the Petit Le Mans at Road Atlanta. Though it was not in contention to win the race (because it was in its own GTH experimental class), it thoroughly expanded the definition of what performance could look like and brought valuable development insights from the racetrack that were then transferred to road-going models such as the 918 Spyder. Today, Porsche offers a greater breadth of powertrain choices than ever before, featuring pure combustion engines, plug-in-hybrids and fully electric vehicles – part of a commitment to customer choice. Having already set the production EV lap record in the Taycan Turbo GT at Road Atlanta, Porsche pro-driver and brand ambassador, Patrick Long set out in the Cayenne Turbo GT and Panamera Turbo S E-Hybrid to prove that no matter the powertrain, Porsche-typical performance is alive and well in every model. The Cayenne Turbo GT While the Cayenne is known for its practicality and everyday usability, drivers of Cayenne models have fallen in love with its dynamics and how it makes drivers feel behind the wheel. On the top-step of that model line is the Cayenne Turbo GT, a high-performance SUV that shares the same ample rear seat room and cargo space as all other Cayenne Coupe variants, but adds a potent twin-turbo V8 that produces 650 hp. With updates to the suspension that includes unique hub-carriers that optimize the kinematics and an additional center differential cooler to make sure all-wheel-drive performance stays consistent during high-performance driving. Under Long's careful guidance, the Cayenne Turbo GT was able to set a benchmark SUV lap time at Road Atlanta of 1:34.38. 'The Cayenne is so interesting because its full of contradictions about what a sports car can be,' said Long. 'You have to remember that it's a full-size SUV with a center of gravity and ride height to match, but it's way more agile than you think, and the V8 sound, suspension calibration and sticky tires make the car so maneuverable and responsive.' The Panamera Turbo S E-Hybrid The previous sedan lap record of 1:31.51 at Road Atlanta came from the 2021 Panamera Turbo S. Combining a soulful 621 hp twin-turbo V8 with carbon ceramic brakes and track-focused Michelin Pilot Sport Cup 2 performance tires, the top-model Panamera typified the no-compromise sports car approach of Porsche. With the new generation Panamera, the breadth of capability was expanded even further. For the Panamera Turbo S E-Hybrid variant, that meant the inclusion of Active Ride, an active hydraulic suspension system that ensures the tire contact patch and body are optimally positioned throughout the lap, and a powerful hybrid system generating up to 771 hp in combination with the twin-turbo V8. With Long's expert direction, the new Panamera Turbo S E-Hybrid bested the lap set by the previous generation car with a time of 1:30.98 minutes. Said Long after his stint, 'The new generation Panamera is so much more seamless in the regen and boost transition, it makes it very easy to get right up to the edge.' He continues, 'When you think about how much braking is part of high-performance driving, the fact you can make energy for acceleration while improving stopping power is such a positive attribute, and one that you can use both on and off the track.' The Panamera Turbo S E-Hybrid is the most recent in a long line of Porsche hybrid models that Long has driven, with the 911 GT3 R Hybrid being the first. Says Long, 'I feel fortunate to have worked with Motorsports during the GT3 R Hybrid program. We learned about how to optimally use the electric power not only for more acceleration and braking, but it was the forefront to torque vectoring. That combination of functions and capabilities was a huge unfair advantage on the track, and I love seeing it now on the street.' Background The Cayenne Turbo GT and Panamera Turbo S E-Hybrid lap records join the Taycan Turbo GT lap record, which was set on May 28, 2025, with continuously changing weather conditions. At the time of the record run, the conditions were in the mid 70's, with moderate cloud cover, and winds 3-5 mph from the North. Persistent rain in the morning meant track conditions would not be ideal, but thanks to a break in the clouds and a consistent breeze from the North, the track ended up patchy damp in some spots, but mostly dry during the runs. The Algarve Blue Metallic Cayenne Turbo GT was a stock production car equipped with Pirelli P Zero Corsa PZC4 NC0 tires that come as standard and set with a starting pressure of 39 psi front, 38 psi rear. It features the GT Interior Package with Deep Sea Blue deviated stitching. The Oak Green Metallic Neo Panamera Turbo S E-Hybrid was also a stock production car equipped with Michelin Pilot Sport Cup 2 ND1 tires developed and homologated specifically for the car set with a starting pressure of 37 psi front/rear. It features Club Leather interior in Espresso, Sport Exhaust with tailpipes in Dark Bronze, as well as numerous comfort options, such as eight-way power rear seats with power sunblind's for the rear compartment and side windows, ventilated seats front and rear, and Premium Package. Attachment Calvin Kim Porsche Cars North America, Inc. +1.404.769.7385 [email protected] Frank Wiesmann Porsche Cars North America, Inc. +1.404.539.5031 [email protected]
Car and Driver
20-06-2025
- Automotive
- Car and Driver
View Exterior Photos of the 2025 Porsche Cayenne GTS
It also completed the quarter-mile in 12.1 seconds at 112 mph. In both metrics, the new Cayenne GTS is better than a 2021 Cayenne GTS Coupe we tested.
Top Gear
17-06-2025
- Automotive
- Top Gear
Tricky Tuesday? Here's a gallery of rally-prepped Porsches in Africa to cheer you up
Kalmar Automotive's latest 'Beyond Adventure' rally looks absolutely incredible Back in November 2022, we brought you images of the Kalmar Beyond Adventure Trans-Andes Rally. Essentially, it was a group of rally-prepped air-cooled 911s and Cayennes covering 11,000km off-road in South America. And yes, it was exactly as cool as it sounds. Now, Kalmar is back with another quest. This time it's taking its customers on the Beyond Adventure Trans-Africa Rally, with a route that passes through Namibia, Angola, Botswana, Zambia and Zimbabwe. Due to finish in a couple of days, these rather incredible snaps would suggest that the adventure has been quite something so far.
Time Business News
10-06-2025
- Automotive
- Time Business News
What Today's Leaders Can Learn From Building Brands That Connect With Both Niche and Mass Audiences
A decade ago, choosing to focus on mass or niche markets was one of the key decisions a company would make. It was an 'either/or' choice that would propel a company in a definite direction. But when the era of big data began to dawn, the business landscape changed rapidly. Companies suddenly had the tools to play in both arenas. And as they crunched the numbers, they realized that becoming a 'both/and' company — mass and niche — gave them a greater capacity for growth. 'In today's attention-deficient, culture-whiplash marketplace, you can't just be one thing to one group — at least not if you want to scale,' warns Jared Navarre, founder of Keyni Consulting. 'You've got to be specific enough to mean something, and broad enough to matter.' Jared Navarre is a multidisciplinary founder and creative strategist with a proven track record in launching, scaling, and exiting ventures across IT, logistics, entertainment, and service industries. He has consulted over 250 businesses, specializing in building operational systems, designing resilient technology infrastructure, and developing multi-platform brand ecosystems that resonate with niche and mainstream audiences alike. 'If you're content being niche and boutique, great — build a tight cult and stay weird,' Navarre says, 'but if you're trying to play on a bigger stage, this dual-audience approach becomes essential. Brands that master this duality don't just survive — they take the field swinging, while everyone else is still defending their TAM slide.' Options for building brands that do both In many cases, brands keep both mass and niche market shoppers satisfied by strategically segmenting their product lines. For example, Ford does this by providing the F-150 for the masses while producing the Raptor for those who want to draw a crowd on YouTube. Porsche has a similar approach, with the Cayenne keeping the lights on while the 911 keeps the brand holy. 'A diverse product line, which includes both mass and niche options, democratizes entry while providing an aspirational ceiling,' Navarre explains. 'Nike balances shopping mall shelf ubiquity with niche cultural obsession. Apple sells to the masses but still whispers sweet nothings to filmmakers, musicians, and developers.' Companies also achieve the diversity needed to connect with mass and niche markets by building a cadre of brands aimed at different targets. Toyota, which provides reliability and accessibility to the mass market, uses Lexus to connect with smaller markets seeking a refined and luxurious option. 'VW Group has Volkswagen to get you there, Audi to get you there in style, and Lamborghini to get you there screaming,' Navarre says. The importance of bringing all stories under one narrative The key to succeeding with a 'both/and' strategy is understanding that segmenting does not mean separating. While a company's mass and niche offerings need to connect with unique customer sensibilities, they must still be seen as a part of the same brand narrative. 'Clear brand architecture, in which each tier has purpose, boundaries, and distinct positioning, is critical,' Navarre shares. 'Confusion kills trust, which can cause a brand to lose in all markets. Without discipline and clarity, a brand can be diluted into oblivion.' However, Navarre also says companies must find a way to build their strategy around a single strand of brand DNA. Segment-specific storytelling should make sense within the larger brand narrative. 'The essence should be consistent, even if the price tags aren't,' he advises. 'Your messaging needs to hit differently for each group, but should still feel like it came from the same soul. When messaging gets messy, you build a house of friction where operations, marketing, and product constantly step on each other's toes.' Using brand tension to gain an advantage Clarity can give way to complexity as brands strive to craft a strategy that appeals to both mass and niche markets, which can give rise to brand tension. Although the instinct is to find a way to resolve the tension, that can inadvertently limit a brand's potential for success. According to Navarre, the brands that endure and thrive are often the ones that learn to live in the in-between. 'One of the most overlooked dynamics in building a brand that straddles both niche and mass audiences is the productive tension it creates,' he says. 'When embraced rather than avoided, that tension becomes a long-term competitive advantage.' As they embrace tension, brands build a layered identity, adopting elements that some may see as contradictions. Apple, for example, strives for a level of simplicity that maximizes its accessibility while also providing powerful developer tools that require a professional-level understanding. Rather than seeing the layers as contradictions, savvy companies understand them as a way to create brand depth. 'This kind of brand strategy is harder because it requires more discipline, more nuance, and an internal culture that resists the urge to collapse complexity into something neat,' Navarre says. 'But in a world increasingly flattened by sameness, tension is a signal that invites curiosity, rewards exploration, and keeps a brand interesting long after the product alone would've lost momentum.' Indeed, making a play for both mass and niche markets increases potential, but also increases risks. Brands that make it work are those that avoid confusion, manage tension, and deliver authenticity. Regardless of the market, success requires developing and deploying a strategy that drives the brand's cultural and commercial relevance forward. TIME BUSINESS NEWS
