Latest news with #CharlotteButt
Daily Mail
05-05-2025
- Entertainment
- Daily Mail
Gen Z shun 'patronising' pet names like 'darling' and 'love' - is YOUR favourite on the list?
Traditional pet names such as 'darling' and 'love' have been slammed by Gen Z as patronising and even insulting, according to new research. Dismissing the terms of endearment as outdated, up to 38 per cent of youngsters named 'treacle' the most annoying nickname, closely followed by 'chick', 'sugar' and 'hon'. In new findings undertaken by soft drink manufacturer Coca-Cola, almost a third (28 per cent) said they would never use the terms 'muffin' or 'bubba', while up to 25 per cent were critical of the term 'duck'. Meanwhile, other much-loved traditional pet names such as 'darling' and 'love' were also deemed to be the most patronising by a respective 21 per cent and 13 per cent of the surveyed under-30s. Instead, Gen Z are opting for more 'modern terms of affection', with their new vocabulary including unique terms such as 'bro' (favoured by 53 per cent), 'mate' (44 per cent), and 'bestie' (at 35 per cent). Others that rank in the top 20 Gen-Z nickname list include 'queen', 'day one', 'bae' and 'squad'. Alongside being highly critical of the old-fashioned nature of traditional pet names, the research revealed that up to 20 per cent of Gen Z believe that having an individual nickname, rather than being described by a generic pet name, allows them to feel more valued within their friendship group. Likewise, one in ten (12 per cent) of the under-30s also admitted that being given a nickname allows them to feel more secure. Up to 15 per cent indicated that they had been called their pet names in front of their boss, with 93 per cent of young Brits stating that they deem nicknames to be a unique way of showing affection. The findings come as Coca-Cola are set to relaunch their 'Share a Coke' campaign, allowing customers to create a can with any name of their choice from May 15. However, in a unique twist, for the first time Brits will now be able to select a can personalised with a range of Gen Z-friendly nicknames and phrases such as 'My Bestie', 'My Bae', 'My Mate', 'My Fam' and 'My Day One'. Reflecting on the changing nature of nicknames amongst Gen Z, Charlotte Butt, Senior Marketing Manager at Coca Cola, said: 'Nicknames reflect the unique relationships between individuals and the evolution of language within friendship groups.'
Scottish Sun
04-05-2025
- Entertainment
- Scottish Sun
Pet names like ‘darling' and ‘babe' are on the way out – as young Gen Z Brits brand them outdated
NOT ACCEPTABLE Pet names like 'darling' and 'babe' are on the way out – as young Gen Z Brits brand them outdated PET names like 'darling' and 'babe' are on their way out - as a fifth of young Brits brand them outdated, according to a new poll. Twenty one per cent of Gen Z voted the terms of endearment as the most patronising. 1 A fifth of young Brits say they find pet names like 'darling' to be outdated Credit: Getty Images - Getty It comes as three quarters (77 per cent) claim traditional nicknames are now considered too old school or even insulting. 'Treacle' took the top spot as the most annoying moniker (38 per cent), followed by 'chick' (35 per cent), 'sugar' (31 per cent) and 'hon' (29 per cent). Other old-fashioned pet names that make youngsters cringe are 'duck' (25 per cent), 'muffin' (28 per cent), and 'love' (13 per cent). One in five (20 per cent) of those surveyed by Coca-Cola say having an individual nickname, rather than a generic one, makes them feel an important part of their friendship group. The fizzy drink brand has brought back its 'Share a Coke' campaign where fans can personalise a can with a name of their choice by scanning the QR code on a pack or in-store from May 15. Charlotte Butt, Senior Marketing Manager at Coca-Cola, said: 'Nick names reflect the unique relationships between individuals and the evolution of language within friendship groups.'
The Sun
04-05-2025
- Entertainment
- The Sun
Pet names like ‘darling' and ‘babe' are on the way out – as young Gen Z Brits brand them outdated
PET names like 'darling' and 'babe' are on their way out - as a fifth of young Brits brand them outdated, according to a new poll. Twenty one per cent of Gen Z voted the terms of endearment as the most patronising. 1 It comes as three quarters (77 per cent) claim traditional nicknames are now considered too old school or even insulting. 'Treacle' took the top spot as the most annoying moniker (38 per cent), followed by 'chick' (35 per cent), 'sugar' (31 per cent) and 'hon' (29 per cent). Other old-fashioned pet names that make youngsters cringe are 'duck' (25 per cent), 'muffin' (28 per cent), and 'love' (13 per cent). One in five (20 per cent) of those surveyed by Coca-Cola say having an individual nickname, rather than a generic one, makes them feel an important part of their friendship group. The fizzy drink brand has brought back its 'Share a Coke' campaign where fans can personalise a can with a name of their choice by scanning the QR code on a pack or in-store from May 15. Charlotte Butt, Senior Marketing Manager at Coca-Cola, said: 'Nick names reflect the unique relationships between individuals and the evolution of language within friendship groups.'
The Irish Sun
04-05-2025
- Entertainment
- The Irish Sun
Pet names like ‘darling' and ‘babe' are on the way out – as young Gen Z Brits brand them outdated
PET names like 'darling' and 'babe' are on their way out - as a fifth of young Brits brand them outdated, according to a new poll. Twenty one per cent of Gen Z voted the terms of endearment as the most patronising. 1 A fifth of young Brits say they find pet names like 'darling' to be outdated Credit: Getty Images - Getty It comes as three quarters (77 per cent) claim traditional nicknames are now considered too old school or even insulting. 'Treacle' took the top spot as the most annoying moniker (38 per cent), followed by 'chick' (35 per cent), 'sugar' (31 per cent) and 'hon' (29 per cent). Other old-fashioned pet names that make youngsters cringe are 'duck' (25 per cent), 'muffin' (28 per cent), and 'love' (13 per cent). One in five (20 per cent) of those surveyed by Coca-Cola say having an individual nickname, rather than a generic one, makes them feel an important part of their friendship group. read more in fabulous The fizzy drink brand has brought back its 'Share a Coke' campaign where fans can personalise a can with a name of their choice by scanning the QR code on a pack or in-store from May 15. Charlotte Butt, Senior Marketing Manager at Coca-Cola, said: 'Nick names reflect the unique relationships between individuals and the evolution of language within friendship groups.' MOST PATRONISING PET NAMES, ACCORDING TO UNDER 30S: Treacle – 38% Chick – 35% Sugar – 31% Hon – 29% Muffin – 28% Duck – 25% Pet – 22% Babe – 21% Darling – 21% Sweetheart Angel – 14% Love – 13%
Perth Now
02-05-2025
- Entertainment
- Perth Now
Brits prefer nicknames
More than half of young people prefer being referred to by a nickname. Modern Brits have an average of three pet names and 56% of Gen Z admitted they prefer them to their real name, with 42% saying nicknames make them feel happy and 39% more loved when they are called by a different moniker. And a huge 93% of those surveyed believe nicknames are a way of showing affection. But the study of under 30s from Coca-Cola found pet name usage has changed over time, with Gen Z insisting they would never use the likes of 'treacle' (38%), 'snookums' (37%) , 'chick' (35%) , 'sugar' (31%), 'old man' (30%), or 'hon' (29%). Instead, 'bro' (53%), 'mate' (44%), and 'bestie' (35%) are the most popular terms of endearment with the younger generation, while other modern nicknames in the top 20 include "bae" (28%), king (12%0, and shawty (11%). Charlotte Butt, Senior Marketing Manager from Coca-Cola, said: 'Nicknames are more than just labels; they're a shorthand for shared history, inside jokes and personal connections. "They reflect the unique relationships between individuals and the evolution of language within friendship groups, that's why we made sure to include terms of affection in our 'Share a Coke' range.' To mark the findings, Coca-Cola have brought back 'Share a Coke', with the option for customers to create a can with any name of their choice by simply scanning the QR code on pack or instore from May 15th, to create a truly unique Coca-Cola pack. And for the first time, Brits will be able to choose from a range of other nicknames and phrases around friendship, such as 'My Bestie', 'My Bae', 'My Mate', 'My Fam' and 'My Day One'. Look for personalised Coca-Cola packs in store now.
