Latest news with #CirculoseForward
Yahoo
02-07-2025
- Business
- Yahoo
H&M Group inks multi-year Circulose partnership
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. H&M Group has signed a deal with recycled textile manufacturer Circulose, according to a Friday press release. Through the multi-year partnership, the Sweden-based fast fashion retailer said it will source 'significant volumes' of Circulose's fiber for its collections. The material, which Circulose makes from recycled cotton waste, will replace 'a substantial share of the virgin viscose used across the group,' per the release. The announcement follows similar news from fast fashion retailer Mango, which said earlier in June that it also planned to incorporate Circulose's fibers into its supply chain. The decision to incorporate more of Circulose's recycled fiber materials into its supply chain is a continuation of a partnership that began in 2020, said Cecilia Strömblad Brännsten, head of resource use and circularity at H&M Group. 'Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030,' Strömblad Brännsten said in the release. 'Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion.' H&M Group recently received relatively high marks for its sustainability efforts from nonprofit environmental group which awarded the retailer an overall score of 'B+' for its progress toward decarbonizing its supply chain. In addition, the 2025 Corporate Climate Responsibility Monitor reported last month that H&M Group's greenhouse gas emission reduction goals for 2030 are aligned with the Paris Agreement. Circulose, formerly known as Renewcell, appointed former H&M Group CEO Helena Helmersson as chairman of its board in November 2024, at the same time the company named former McKinsey & Company partner Jonatan Janmark as its CEO. The executive changes were part of a larger rebrand strategy following the company's acquisition last year by Sweden-based investment firm Altor, which bought then-Renewcell out of bankruptcy in June 2024. 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE — dating back to the Renewcell days,' said Janmark in last week's release. 'We're proud and grateful to now formalize this new partnership to accelerate CIRCULOSE adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory.' Circulose's pulp material is made entirely from textile waste rather than virgin resources, per the release. The resulting product can be transformed into man-made cellulosic fibers such as viscose and lyocell, and those fibers can be spun into yarns, or woven or knitted into fabrics. Last month, Circulose announced the launch of Circulose Forward, a digital platform created in partnership with nonprofit group Canopy, that is designed to help brands integrate Circulose into their supply chains. Recommended Reading Recycled textile pulp facility opens in China Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
25-06-2025
- Business
- Yahoo
New platform to expedite adoption of Circulose in fashion supply chain
Circulose is a 'dissolving pulp,' made entirely made from recycled textiles. It serves as a raw material for producing various regenerated fibres such as viscose, lyocell, modal, and acetate, collectively known as man-made cellulosic fibres. The platform, launched in collaboration with Canopy, a non-profit focused on solutions, includes the Circulose Material Library, Circulose Forward Priced Materials, a Price Calculator, and an expanded network of suppliers. Circulose CEO Jonatan Janmark said: "Scaling up next-gen materials is not straightforward. To enable adoption at scale and at pace, we need to make integration into brands' supply chains seamless. Circulose Forward is a key initiative to make that happen." Canopy founder and executive director Nicole Rycroft said: 'We're proud to support partner with Circulose's on the launch of Circulose Forward. This platform provides practical, scalable solutions that align with both climate science and market needs. It's the kind of innovation that helps the industry leave deforestation in the past and move decisively toward a resilient, low-carbon, Next -Gen future.' Circulose Material Library, which is the first rollout under the new platform, features a range of commercially available fabrics and yarns made with Circulose , showcasing their aesthetic, functional, and other properties. The Circulose Forward Priced Materials are part of the Material Library, adhering to the Circulose Forward Price Logic that aims to prevent unnecessary price increases throughout the supply chain. The Circulose Forward Price Calculator is an innovative tool designed to help brands calculate the cost implications of incorporating Circulose into their materials or finished garments. While still under development, Circulose has provided a preview of the Circulose Forward platform on its website. 'This is just the beginning. Circulose Forward will continue to grow, giving our partners access to a robust portfolio of tools that make circularity not a distant vision – but a reality today,' Janmark added. In February, Circulose joined Canopy to promote sustainable fibres while helping to fight against the use of forests in textile supply chains. "New platform to expedite adoption of Circulose in fashion supply chain" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Fashion United
24-06-2025
- Business
- Fashion United
Circulose launches Circulose Forward to facilitate the adoption of circular materials in partnership with Canopy
Swedish circular material company Circulose has partnered with global NGO Canopy to launch Circulose Forward, a solutions platform, designed to help facilitate and streamline the adoption of low-impact, Next Generation materials and products at scale. The new platform features practical tools, such as a digital materials library, price benchmarking and access to an optimized supplier network. Created to assist brands around the world in meeting their sustainability and circularity goals, the new platform also aims to build supply-chain resilience, without compromising commercial viability, quality or design. 'We're proud to support Circulose's launch of Circulose Forward,' said Nicole Rycroft, founder and executive director of Canopy in a statement. 'This platform provides practical, scalable solutions that align with both climate science and market needs. It's the kind of innovation that helps the industry leave deforestation in the past and move decisively toward a resilient, low-carbon, Next Gen future.' Key partners from Circulose Forward include Spanish fast-fashion brand Mango, the first brand to start commercially using Circulose in its collections, classic American brand Tommy Hilfiger, Spanish brand and manufacturer Bobo Choses and Tangshan Sanyou Chemical Fibre Co., the first production partner of Circulose. 'Environmental and social sustainability are a fundamental pillar of Mango's business model,' Andrés Fernández, sustainability and sourcing director at Mango, in a statement. 'The launch of Circulose Forward provides an innovative solution that aligns with our goal to exclusively use fibres with lower environmental impact by 2030 and to foster a more circular and responsible fashion ecosystem.' Thijs Maartens, VP Global Sustainability at Tommy Hilfiger, added: 'At Tommy Hilfiger, we believe the future of fashion should be circular, and we're taking steps to make it a reality launch of CIRCULOSE® Forward supports the scaling of Circulose within our collection and achieving our goal to increase our use of more innovative materials.' Circulose is a next-generation material made from cotton-rich textile waste, offering a circular alternative to virgin fibers like wood pulp or cotton. As a dissolving pulp, it enables the production of regenerated fibers, such as viscose, lyocell, modal, and acetate, while preserving quality and performance for high-end textile applications.
